In this episode of One Bite is Everything, host Dana DiPrima sits down with climate entrepreneur and Supercool CEO Josh Dorfman for a wide-ranging conversation about how innovation in the climate space is quietly rewriting the rules for how change actually happens.

Rather than focusing on individual sacrifice or guilt, this conversation explores systems — and why the most effective climate solutions succeed not because people try harder, but because better choices are designed to be easier, cheaper, and inevitable.

Josh shares real-world examples from across industries, from electric trucking and clean infrastructure to agriculture and building materials, revealing a powerful pattern: when innovation works in one sector, it can spark change far beyond it.

This episode is especially relevant for anyone thinking about the future of food and farming. As Dana and Josh discuss, farmers are already some of the most sophisticated systems thinkers we have — navigating economics, ecology, technology, and risk every day. What’s happening in climate and tech may offer a blueprint for how we support small and mid-sized farmers, strengthen regional economies, and build more resilient systems in the years ahead.

This is a conversation about momentum, not perfection. About small steps that point toward something much bigger. And about how the future is built — not bought.

• Why adoption matters more than awareness when it comes to real change
• How climate innovation succeeds by removing friction instead of adding guilt
• What electric trucking and clean infrastructure teach us about systems change
• How agriculture fits into the broader climate and tech landscape
• Why listening to farmers is essential to designing solutions that last
• What these lessons mean as we look toward 2026 and beyond

Josh Dorfman is a climate entrepreneur, author, and media personality. He is the CEO and host of Supercool, a media company covering real-world climate solutions that cut carbon, increase profits, and enhance modern life. Josh was previously the co-founder and CEO of Plantd, a carbon-negative building materials company named to Fast Company’s list of the World’s Most Innovative Companies. He is also known for his work as The Lazy Environmentalist, a brand that became an award-winning television series, radio show, and two books.

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🎙️ The OBIE Team

Dana DiPrima, host and producer

Sonia Dhillon, co-producer & editor

Russell Chapa, sound engineer, original music

One Bite is Everything is a proud part of Heritage Radio Network, home to the most influential voices in food.