Clintcast

In further discussion of marketing, a common difficult task is the area of marketing to doctors. We have found that when you can employ techniques that are based on the premise of using doctors to market to other doctors, you are more likely to be successful. Learn how!

As has been discussed often on Clintcast, problems should be addressed at the level closest to the problem. Today's episode discusses those problems, goals, issues and opportunities specific to the relationship between therapy and nursing and offers ways to maximize this team’s efforts.

Marketing is a vital function of every organization, both for positive revenue as well as positive attitude. Mapping is a strategy you can use to help define a more specific target market for a more focused marketing effort. Learn how to put this in action today!

We are big believers in dealing with problems head on. However, what do you do with problems that in the bigger scheme of things, really aren't problems? Clint addresses this difficult situation in relation to the P= S policy discussed in early episodes.

In Change Management, as Clint has described in earlier episodes, you will have a range of team members (#1-4) in change implementation effectiveness. Your #1’s are the gung-ho members ready to lead the way into the new direction. Today, Clint discusses reward strategies for these members as well as how to integrate them with the other #2-4 members on change teams.

Healthcare continuing education is undergoing major strides as a result of ever-increasing demands on our time. Maun-Lemke and the Professional Development Network have teamed to develop IHNUniversity.com as an online alternative where professionals not only get the CEU credits they need, but more importantly, gain immediately usable info and techniques.

A growing trend in identifying areas for opportunity is the concept of Mystery Shopping. As one of Maun-Lemke's product lines for instance, it provides an honest, cost-effective and positive measure of finding ways in which an organization can improve its abilities to attract and secure customers.

There is a new trend taking hold in healthcare facilities of developing ‘neighborhoods’ in care groups. While it is a great idea, sometimes getting the ‘neighborly behaviors’ that should accompany these groups is not as successfully implemented. Get Clint's advice on ways to improve these arrangements.

Board members of organizations have imporant, defined roles and functions and are subject to expectations regarding the organization’s well-being, just like other employees. Thusly, their ‘involvement’ must be managed as well to ensure their efforts result in a positive outcome for the organization as well as themselves.

Healthcare is an area where most of our customers would prefer ‘not’ to be our customers. That being the case, providing excellent customer service is already a challenge. Clint shares his rules of 3 for helping to make a positive impact on the new customer admissions experience.