Why do “good” sales conversations still stall?

In this episode, Chris talks through a pattern he sees constantly on sales calls where everything feels polite, smooth, and agreeable, but nothing actually moves forward.

No scripts.
No tactics.
Just clarity around what causes deals to drift and why pressure shows up even when nobody is pushing.

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

Today we’re kicking off Acquisitions Week with the first step of the Firehouse Sales Method: Calm the Scene.

Most investors rush seller calls because they’re nervous or trying to sound smart. When you do that, the seller shuts down and you never get the real story. In this episode, I’ll show you how slowing things down changes the entire tone of the call and gets the seller talking.

I’ll walk you through the exact opener I use on almost every conversation, why it works, and how to apply it on your next lead. If you want better conversations and fewer stressful calls, start here.

If you want help fixing your seller process, I run two free Q&A calls every week. Bring your deals or whatever you’re stuck on.

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

Day 3 of the Close Smarter Christmas Series
Today we’re breaking down the real reason so many sales calls fall apart — and it’s not pressure, objections, or the seller being hard to read.

The truth?
 Most salespeople are solving the wrong problem.

Sellers rarely reveal their real issue upfront, and when you make assumptions too early, conversations go sideways fast.

In this episode, I cover:

• The hidden problem most reps miss
• Why sellers stay surface-level
• The one question that reveals what’s actually going on
• How to stop jumping ahead too early
• What top closers do differently
• How this shift instantly increases your close rate

Want all 25 Days of Close Smarter Christmas delivered automatically?
👉 Join the list at wintheclose.com

Need help applying this to your calls?
Send me the word CALL and I’ll send you the link to book a free coaching call.

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

🎄 Day 2 of the Close Smarter 25 Days of Christmas Series!
Today, Chris breaks down the gift of calm — the firefighter mindset that helps you stay controlled and confident when sales calls get intense.

You’ll learn why calm beats confidence, how pressure spreads through tonality, and how slowing your pace completely changes the way prospects respond.

Whether you talk to sellers, buyers, contractors, or coaching clients, this episode gives you the tools to stay steady no matter what gets thrown at you.

👉 Free Close Smarter Mini Course: https://wintheclose.com

 👉 Subscribe on YouTube: https://www.youtube.com/@CloseSmarter

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

In today’s episode, Chris breaks down the gift of clarity — the secret to building trust in the first minute of a sales call.

You’ll learn how sellers think before you speak, why clarity creates calm, and how using the Close Smarter™ framework helps you lead conversations that feel natural and pressure-free.

🔥 You’ll learn:

• Why sellers hesitate at the start of a call
• How clarity builds instant trust
• The firehouse analogy: calm first, action second
• The Close Smarter way to open conversations
• One question that sets the entire tone

This episode is short, tactical, and designed to give you a quick win today.

👉 Free Close Smarter Mini Course: https://wintheclose.com

 👉 Subscribe on YouTube: https://www.youtube.com/@CloseSmarter

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

Most new investors think they need the perfect system before they can run a real estate business.

They don’t.

In today’s episode, I break down the exact blueprint I used to run our real estate investing business long before we had CRMs, tools, or experience. If you’re brand new — or overthinking every step — this is the episode that will finally give you clarity.

You’ll learn:

🔥 The “Kitchen Table System” every beginner should use
 🔥 How to track leads without software
 🔥 The only daily actions that matter for new investors
 🔥 Why consistency beats tools and tech every time
 🔥 How to build real momentum in 30–60 days

You don’t need to feel ready to run your business.
 You just need a simple system you can actually stick to.

If you’re in the START phase of your real estate journey, this is your blueprint.

Subscribe for more weekly START → RUN → SCALE content.
3 episodes a week. Zero fluff. All execution.

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

No two fire calls are the same — and neither are sales calls.
But the thing that keeps you calm in both worlds is structure.

In this episode, Chris McGeady breaks down how the EMS S.A.M.P.L.E. process from his firefighting days connects perfectly to his sales framework, the 3 W’s (Why Now, Why You, Why This).

You’ll learn:
 🔥 Why structure creates calm instead of making you sound scripted
 🔥 How SAMPLE mirrors real sales discovery
 🔥 Why “diagnose before you prescribe” works in both medicine and sales
 🔥 How the 3 W’s keep every conversation clear and pressure-free
 🔥 What to do when a seller throws you something unexpected

Whether you’re working with motivated sellers, buyers, contractors, or clients, this episode will help you stay calm, focused, and in control — just like a firefighter rolling up on a call.

🎯 RESOURCES & LINKS

📘 Free Close Smarter™ Mini Course
Learn the full 4-step Close Smarter™ Framework:
👉 https://wintheclose.com

🎥 Watch this episode on YouTube
👉 https://www.youtube.com/@CloseSmarter

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

Chris outlines the metrics that separate pros from amateurs — the KPIs that show where your process is strong, where it leaks, and how to course-correct fast.

Use these numbers to stay accountable and keep improving.

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

Deals don’t die from lack of interest — they die from lack of follow-up.

Chris explains how to manage your follow-up process like a system so good conversations turn into contracts.

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.

Chris breaks down why objections are a normal part of the buying process and how to respond without defensiveness.

You’ll hear real examples and exact phrasing you can use to lower resistance and keep the conversation moving forward.

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.