Closed Circuit Selling™ w/ Adem Manderovic + George Coudounaris

Not many people can create a whirlwind of change from a lifetime of doing the right and selflessly helping others for free, into a new career path, and become an authority in the space.

But my next guest has done exactly that.

Operating from good faith and tying that to your brand promise, to help you succeed by entrenching your best attributes and bringing them to life in the best possible version for your story to be told, is just one way this man’s talents could be described.

As Gary Vee has said, since the mid 2010’s “You must play where the attention is”.

Okay, but you also need to be able to showcase yourself in the best possible light, that’s where my next guest comes in.

If you want to know how to win, and put your best foot forward in life, then I strongly suggest this is not one to miss.

From personal branding and empowerment I bring to you, the authority on these topics on Linkedin  David Alto AltoAdvance for episode 68 Better Business Building

Need to see more of David ? I don't blame you, links in comments.

The book ⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠

Partner page ⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠

More about our programs ⁠⁠https://theb2bplaybook.com/cro-school⁠

If I was tasked with naming one person as the revolutionist of sales transformation globally, my next guest would be it.

Singlehandedly being on the forefront of tearing down how buyers buy, and making that simply the way that sellers should sell, created what we see before us with SalesTribe today.

After the success of The Future of the Sales Profession, @salestribe has taken the world by storm.

If you haven’t read the book, I strongly suggest that you do.

His continued success working with some of the biggest companies on the planet, is a testament to what he found to be true, operating  solely from the customers lense and how they like to buy.

If you find yourself, no longer aligned to spray and pray, and blanket messaging, and spam your TAM, buckle up, this episode is for you.

I couldn’t be more excited to bring this one to you, I present to you Graham Hawkins CEO Salestribe  for episode  67  Better Business Building!!!

Need to see more of Graham? I don't blame you, links in comments.

The book ⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠

Partner page ⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠

More about our programs ⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠

Many have said having a more targeted and aligned approach in your sales and marketing would be a better thing.

Just not many get out there and do it.

My next guest takes us through the journey of buyer centric actions and how that really should be intertwined with our knowledge of neuroscience.

My next guest takes us through the neuroscience of sales and becoming more buyer-centric. We discuss why it's so important and how you can adapt your sales approach to work with your buyer's biology, not against it.

Where we dive into ;

Neuroscience of decision making

Calculation and perception of external information

Assessing of gains and losses

Plan implementation.

Mixtures of modalities and how they can radically advance your sales & marketing process

Sub modalities of

Visual

Auditry

kinaesthetic.

Trust me, this is not one to miss.

I present to you Moeed Amin for episode  66  Better Business Building!!!

Need to see more of Moeed? I don't blame you, links in comments.

The book ⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠

Partner page ⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠

More about our programs ⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠

Many of the best sales people in the world appear to have very similar backgrounds.

Many have their start in 360 recruitment, and work their way into financial sales honing their skills and targeted learning  until they can literally weaponise what they do, how they act and cut with precision in a no nonsense manner.

My next guest is absolutely everywhere on social media, if you have not seen any of his tip videos that alone will be a treasure trove for you, your teams and your business to set for success.

Listen attentively to the detail and manner in which Hugh delivers his story and how that calm precision and poxlarisingly clarity translates as benefit factors for who he chooses to work with to amplify their brands.

I am excited to bring to you, in my opinion, one of the best Australian talents that many should know more of.

I present to you Hugh Grover Founder Digital Sales Community for episode  65  Better Business Building!!!

Need to see more of Hugh? I don't blame you, links in comments.

The book ⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠

Partner page ⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠

More about our programs ⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠

Years ago organisations who were in high ticket talent placements would acknowledge the power of personality profiling and traits, to place with a strength of a candidates packet to a potential client.

In the past three years, there has been an explosion of much of the same thinking with reflect to prospecting profiling with click button recommendations, most of which haven’t nailed their MVP, until now.

Rajit lives and breathes the ease of use, of personality disc profiling, and making it real for the potential clients in the manners in which they like to be approached, as it should be.

If you still believe in spammy bulk outreach with no thought of making it compelling for the end user and customised to how their personality likes to be approached, then this episode is NOT for you, actually 1984 called and would like their cumbersome modelling back.

But if you are like many who embrace continuous improvement and sheer ease of use to make it real, then hold onto your hats as this is the episode for you!

I present to you Rajit Ahuja Business Development at Humantic.ai for episode 64 Better Business Building!!!

The book ⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠

Partner page ⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠

More about our programs ⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠

What happens when you blend a teacher, with a technical background in engineering and let them loose in the business world?

You weaponise that person, into everything a leader in business and technical spaces should be.

My next guest, has a remarkable story and truly lives and breathes what can be possible if we simply do not listen to those that remain stagnant, bland and try hold us back.

Luisa, has taken components of her forma lives into a masterclass for her day to day.

Trust me you do not want to miss this one!

I present to you Luisa Balanuic Director Account Management at Nexton for episode 63 Better Business Building!!!

The book ⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠

Partner page ⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠

More about our programs ⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠

For a lot of my audience, this episode will be quite different.

When I designed this show I did so in mind of truly helping show others and their story and who it can help.

With that in mind, men going through divorce or separation when kids and assets are involved can be a tricky, and an emotionally charged experience where there truly isn’t that much support available.

Making decisions that may affect you and your loved ones for the remainder of this life can be not only heart breaking, but not something that you want to get wrong.

Tamir, has built structures angled at helping men through these very experiences.

Where he will help you navigate through operating through periods of shame, denial and hurt to achieve best outcomes from your strongest emotional centre at the time.

If you or someone you know, may be going though something like this, this episode is definitely worth a listen and share.

I present to you Tamir Berkman Divorce Cowboy for Episode 62 Better Business Building!!

The book ⁠⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠⁠

Partner page ⁠⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠⁠

More about our programs ⁠⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠⁠

If there was an episode that absolutely speaks to the revenue alignment machine and how to position yourself for business success in a single episode then this would be it.

Those that have listened to me closely over the past year and a half have heard me bang on about targeting, validating your channels of communication and blending that with actual intent (not gated information capture), mixed with right message right time.

Ive coined things like demand + outbound actions = revenue, and #AccountBasedBusinessDevelopment, but those who know me closely know I was a marketer first.

Declan in this episode speaks to not only this very similar vision but also what he speaks to in Zero Waste Marketing.

If learning how to do more with less, aligning your internal stakeholders to become a revenue creating machine and setting you and your team or clients for success has some importance to you then this episode will tick all the boxes.

Tune in, listen to it once, and maybe again to really pick up the detail of greatness that Declan drops here.

I present to you with excitement Declan Mulkeen CMO strategicabm for

Episode 61 Better Business Building!!

The book ⁠⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠⁠

Partner page ⁠⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠⁠

More about our programs ⁠⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠⁠

Like many of us, we have found our true path and calling working towards the thing. As what we truly believe would have been the thing, morphs and changes into what the market tells us the thing truly is.

Community based selling for those in the know have swept the world, whether in discord, WhatsApp or slack, these communities provide the foundation where likeminded souls, and help can be found to help you accelerate in life.

Having previously built communities of raving fans and brand advocates in the fashion space, @jared knew the same type of energy, and enthusiasm could be utilised within the revenue alignment space to help the many wide scale.

Like many of us that have come up through the ranks, smashing sales targets only to be let down, we have seen what could be done better and put out money where our mouth as built something.

I am excited to bring this one to you, the backstory behind Rev Genius!

Jared Robin Co-Founder Rev Genius joins me for

Episode 60 Better Business Building!!

The book ⁠⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠⁠

Partner page ⁠⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠⁠

More about our programs ⁠⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠⁠

What happens when you blend conscious ethical selling and revenue alignment with one of the best in the business at architecture designed to help you win, and win faster?

In this episode I get into the core reasons why understanding your tech stack, and how to use it effectively is of upmost importance.

For those of you who don’t yet know Eric Steeves, you soon will. He is making a splash with right messaging right time, and doing the right thing by his clients, at all costs.

We share the same in common, if we can solve your problem in one call or give you a cheaper option, we will give you that advice because doing the right thing, will always be the right thing.

Get strapped in for this one, as Eric is the man when it comes to revenue alignment, systems, technology!

Introducing to you, Eric Steeves Revenue Architect/GTM Consultant for Episode 59 Better Business Building !!!!

The book ⁠⁠⁠⁠https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/⁠⁠⁠⁠

Partner page ⁠⁠⁠⁠https://theb2bplaybook.com/ccs-resources⁠⁠⁠⁠

More about our programs ⁠⁠⁠⁠https://theb2bplaybook.com/cro-school⁠⁠⁠