Matt Plapp is a restaurant marketing guru, CrossFitter, quthor/speaker, consultant, business coach, and dad based out Cincinnati OH.   He's owned his restaurant marketing company since 2008 and since then he has helped hundreds of restaurateurs across the country.  Matt is also an author, two books in the restaurant marketing field, “Don't 86 Your Restaurant Sales” & “Sell More Slices” and his third book, out now , titled “Restaurant Marketing That Works.” 

BUY MATT'S BOOK HERE!

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

7Shifts - Head over to their website, and receive THREE months!

Tap The Table  - DM me TTT (@kyleinserra)  - For a risk-free, 60 day trial!

BentoBox  - Head over to their website, enter code Fou6- for 50% off your set up fees.

Zaid Ayoub is the founder and CEO of the Bay Area-headquartered, rapidly expanding fast-casual concept SAJJ Mediterranean. While studying engineering in college, Ayoub frequented a local falafel shop that often had a line out the door. He realized that if Mediterranean food could blend great flavors with streamlined operations, there was a strong market (full of hungry people) eager to eat it! After a few years in tech startups, a friend of his mentioned his Mediterranean fast-casual concept idea, and Ayoub and four partners took the plunge, opening the first SAJJ location in Menlo Park in 2012. At the opening, Ayoub was approached and asked “How long have you been open?” Ayoub’s cheerful response of “45 minutes!” was met with disbelief, then, “Can I invest?”

As SAJJ has grown in the last 9 years, Ayoub never took his eyes off the product: high-quality, fresh food that was also approachable and transparent. He realized that people want convenience and speed without sacrificing a culinary experience, which is why SAJJ uses a customize-your-own service model. Ayoub knew that “Mediterranean food” covers a wide variety of geographic regions, and the cuisine is often adjusted to meet the local palate. In Paris’ Latin Quarter, for example, falafel and shawarma sandwiches are paired with french fries, which SAJJ offers. Keeping in the spirit of this culinary localization, ingredients like kale and avocado adapt Mediterranean food to the California palate. Ayoub also understood that customers want to know what they’re eating, and where their food comes from. Early on, SAJJ adopted a policy of transparency and formed partnerships with local farmers and bakers to source fresh produce and bread. In fact, each SAJJ restaurant proudly and prominently displays a large map of California that shows exactly where that location gets their produce. This customizability, localization, and transparency of SAJJ’s offerings makes Mediterranean food convenient and approachable.

Under Ayoub’s strategic leadership, SAJJ Mediterranean has grown from that single brick-and-mortar location into a growing network of 15 restaurants and additional food trucks offering catering and event services. Ayoub plans to use his background in entrepreneurship, and his longtime love of Mediterranean food, to continue expanding SAJJ Mediterranean into a trusted restaurant brand that brings fresh, healthy Middle Eastern eats to those around the globe.

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

7Shifts - Head over to their website, and receive THREE months!

Monte worked in the restaurant industry since he was 15 years old and has over 20 years experience as a restaurant manager. Rising from bar manager, service manager, kitchen manager to GM for Wolfgang Puck in the first four years in management. During his time with Wolfgang Puck he was featured in David Steadman’s book Beverage Biz is Show Biz. 

His restaurants were consistently named in best of categories of several Nashville magazines in reader and writer polls. His successful stewardship of these restaurants got him featured in Nashville Wine Press, The Tasting Panel, Restaurant Business Magazine, Nashville Scene, and many other publications. One of those restaurants was Acme Feed & Seed (the 31st highest grossing restaurant in the country at $18,500,000.) He later became Director of Opera-ions overseeing four restaurants including Acme. And he did it while maintaining work/life balance.

Today, Monte is an expert restaurateur, restaurant coach, thought leader, author, and speaker. He works with restaurant owners and executives all over the country to maximize the success of their restaurant empire while still maintaining work/life balance.  His proven system focuses on People, Product, Systems, Sales, and Profits.

If you would like to schedule a complimentary call t with Monte please email him at [email protected]

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

7Shifts - Head over to their website, and receive THREE months!

Tap The Table  - DM me TTT (@kyleinserra)  - For a risk-free, 60 day trial!

BentoBox  - Head over to their website, enter code Fou6- for 50% off your set up fees.

Chris Wyland is an accomplished franchise development and business professional with a track record of successfully connecting experienced multi-unit operators with franchise concepts. Chris began his career in the professional sports industry having worked in the front office for both the California Angels Baseball and the Los Angeles Kings Hockey sports franchises. From 2011 to 2019 he helped create and franchise multiple concepts where he served as CEO, VP of Franchise Development, and as an independent franchise consultant. Most recently he has held the title of Franchise Sales Director for Capriotti's Sandwich Shops and Slim Chickens.

Chris and his wife Dawna live in Huntington Beach, CA. They have 4 children- Alexis, Austin, Kaylah & Kingston. Outside of the office, he is committed to spending time with his family, hiking, sports, traveling, and attending live music events. Chris attended Portland State University where he played football and received a Bachelor of Science in Business Administration and Sports Marketing.

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

7Shifts - Head over to their website, and receive THREE months!

Tap The Table  - DM me TTT (@kyleinserra)  - For a risk-free, 60 day trial!

BentoBox  - Head over to their website, enter code Fou6- for 50% off your set up fees.

Craig Barber is the CEO of Restaurant Growth Services, with several years of experience as a C-level executive for a multi-concept franchisor along with owning a franchise while serving as board chair for the franchisee association provides unique insight into the opportunities (and challenges) of franchise relationships. Have served on the boards of a public company, private equity owned companies and the franchisee association of a large (1,500+ unit) mid-scale restaurant concept.

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

7Shifts - Head over to their website, and receive THREE months!

Tap The Table  - DM me TTT (@kyleinserra)  - For a risk-free, 60 day trial!

BentoBox  - Head over to their website, enter code Fou6- for 50% off your set up fees.

Adam Weiss is the CEO + Director of Honeybee Burger, a mission driven, plant-based, QSR concept two locations ( 3rd on the way) in  Los Angeles, California.

Adam's goal is to focus on businesses that can change the world for the better with a primary concentration on Food-and Agricultural  Tech related businesses that  can leverage new and disruptive products,  and technologies in order to reduce the impact and use of animals in the food chain.

In 2018, when he  came up Honeybee Burger, a brand that is quickly establishing itself as a platform for new and emerging plant-based brands including Impossible Foods, Beyond meat, Just Egg, and Eclipse Foods.

Honeybee has recently raised more than a million dollars on START ENGINE, to assist Adam, and the Honeybee brand in growing nationally, through small-footprint brick and mortar locations, virtual kitchens to broaden delivery, and franchising.

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

7Shifts - Head over to their website, and receive THREE months!

Tap The Table  - DM me TTT (@kyleinserra)  - For a risk-free, 60 day trial!

BentoBox  - Head over to their website, enter code Fou6- for 50% off your set up fees.

Matt Forbush's background in franchise operations began in 2007 when he took over his first Auntie Anne’s location. Over the last 9 years, Matt has owned and operated 12 franchise locations and small businesses, including Auntie Anne’s, Cinnabon, and Otter’s Chicken Tenders. In addition to working at a management level within these stores, Matt has held positions with Chick-fil-A and Firehouse Subs, truly learning the industry from the ground up. Matt’s passion for the franchise industry and for entrepreneurship led him to the Nashville Entrepreneur Center, where he completed a project focused on the Marketing Return on Investment tied to the franchise industry. Matt later conceived and developed zignyl, a software made by franchisees for franchisees

Check out zignyl here, and make sure you're following them over on Instagram!

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

Tap The Table  - DM me TTT (@kyleinserra)  - For a risk-free, 60 day trial!

BentoBox  - Code Fou6 

Ryan Baggott is an award-winning digital marketing expert from Savannah, Georgia. He currently lives on Hilton Head Island, South Carolina where he’s had a successful digital marketing consultancy for 13 years. In 2020, Baggott released his revolutionary app called Tap The Table.

Reach out the Ryan and his team by shooting them a DM over on Instagram.

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

Atmosphere TV  - Code Kyle

BentoBox  - Code Fou6 

Andrew spent 15 years working his way through the competitive ranks of New York City’s financial sector. In 2004, he left his position as Head of a Global Fixed Income Derivative Desk at National Australia Bank to pursue a career path aligned with his values. Andrew launched Rush Bowls in 2004 with a vision to create a place where people could eat healthy and enjoy the unadulterated and organic elements of the earth.

Click here to find the Rush Bowls nears you!

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

Atmosphere TV  - Code Kyle

BentoBox  - Code Fou6 

Since opening Cali BBQ 12 years ago, his family-run restaurant and media business in San Diego has generated more than $30 million in sales. https://calibbq.media

As a restaurateur who opened during the Great Recession, Shawn Walchef learned to use digital tools and big ideas to stay in business. During the Pandemic, Shawn and his Cali BBQ Media team have developed a scalable plan that is three times more profitable than the traditional full-service restaurant model.

Cali BBQ is working on a plan to repurpose 60 percent of their dining room into a commissary kitchen to service the additional “friendly” ghost kitchens they plan to add over the next three years.

Shawn Walchef also hosts the weekly video and audio podcast Digital Hospitality, which is just one facet of his burgeoning media empire that also includes content creation, consulting, and more services to assist others in their digital evolution.

He strives to help fellow entrepreneurs learn the right tools and strategies that will unlock endless opportunities for new business.

Make sure you are following him on Instagram & TikTok-  @shawnpwalchef.

Connect with us!

Subscribe to my YouTube Channel

Follow the show over on Instagram

Join our mailing list

Catch all the good stuff over on TikTok!

Want to Schedule A One-on-One with Kyle?

Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.

Support Our Sponsors

The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here, and you can save $$$!

Atmosphere TV  - Code Kyle

BentoBox  - Code Fou6