First announced at CES 2022, the Samsung Gaming Hub has taken gaming to greater heights in the cloud. Today, it’s a 3000-plus game platform where consoles and controllers no longer separate players from their their favorite interactive adventures. Now with partners including Blacknut and its 700-game library, Samsung has enjoyed a 13-fold increase in the hub’s user base since its launch. In this episode of CES Tech Talk, experts from Samsung, Blacknut and CTA discuss how new audiences are playing games from anywhere, on any device, without worrying about hardware or storage. Listen to Samsung’s Mike Lucero, Blacknut’s Daphné Parot and CTA’s Brian Comiskey as they explore:

• Gaming’s evolution from a strictly entertainment activity to one that powers deeper social connections
• The merits of the “virtual console” for creating an interface that’s comfortable for, and accessible to, new players looking for alternatives to traditional consoles and controllers
• Samsung streaming partners, like Blacknut, that enable lightning-fast access to games that can be accessed instantaneously
• Advantages the platform provides to producers and content creators seeking new audiences
• The untapped potential of generative AI in reshaping the gaming industry