Formulating a ‘Real’ Market Strategy while not wasting ‘Real’ money.  Guest Jerry Vieira discuss the components of a sound Market Strategy, and the process to develop one.  Hear guest share his canoe analogy–canoe, rowers and the stream.  Vieira shares on the four components that should be considered–Market Focus, Value Quotient, Differentiation, and Channel.  CLOUSER and […]

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An analogy on hay barn fires and business failures. How an unseen phenomenon on the farm compares with unseen developments within a business.  CLOUSER discusses some reasons he feels for businesses going out of business unexpectedly.  An article from #Purdue University on the causes of hay barn fires is used as the basis for discussion.  Reasons included […]

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Guest Marc Hallquist of Virtual Information Executives discusses the adoption process of emerging technologies. Using the Gartner Hype Cycle Chart as a basis for discussion, CLOUSER and guest work thru the five stages included in the chart. Hallquist explains impact on businesses from early adoption by some, and possible disruption that may be caused by these […]

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How does an organization optimize their sales team? How do you hire good sales team members and train them for success? What should company owners expect of their sales team? These are some of the questions Clouser discusses with guest John Lee of Sales Xceleration on this episode. See how some businesss are instituting best […]

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Clouser and Heidi Bird discuss how market research has gone digital and the challenges associated with doing business in the world of big data. How are companies using digital, or behavioral, data to make purchase decisions? How are they searching online for product information and what impact does this have on where they are purchasing- […]

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The role Effective Financial Management plays in business.  Guest Kris Peterson of NowCFO shares his Basic Financial Management Practices that businesses should possess and execute.  These practices are (1) Measure Performance (2) Cash Flow Management (3) Planning & Budgeting (4) Government Compliance (5) Communication Methods to Lenders, and (6) Safeguard Assets.  Peterson explains the importance of […]

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Moving into 2018 and the future.  Host and Heidi talk about moving into the new year and resolutions. What elements should be considered, and those that should not be considered.  Overview of goals and importance of enjoying some successes along the way.  Host suggest even considering working back from one’s own obit to properly plan and […]

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On this podcast Clouser and Heidi discuss when events occur that are out of one’s control.  Heidi shares her experience on 911 as she was traveling home from Europe.  Heidi tells her story of how the airplane on which she was traveling was diverted to Canada for four days.  Insights on how to handle a […]

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On this podcast how to approach your high priority tasks, and to eliminate procrastination.  From Mark Twain’s famous quote regarding eating a frog first thing in the morning would make all other things one would do not seem difficult. CLOUSER and Heidi discuss prioritizing tasks list. Heidi shares from a book recently given to her […]

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On this podcast a tribute to a mentor of CLOUSER.  Recently a good friend and mentor passed away.  Host shares some personal memories and insights on how Gabriel Aguirre mentored him and expanded his business awareness.

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