In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership

00:14 The Battle of Believers vs. Non-Believers in Marketing

00:19 The Role of Business Schools in Shaping Marketing Minds

02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals

04:54 The Importance of CMOs in Driving Customer-Centric Strategies

11:10 Navigating the Job Market: Advice for Aspiring CMOs

13:47 The Underrepresentation of Marketers on Corporate Boards

17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines

20:43 Closing Thoughts and Future Episodes Preview

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A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

00:00 Introduction to CMO Confidential

00:40 Unveiling Today's Guests and Topic: The Marketing Belief Divide

01:24 The McKinsey-ANA Study: CEOs, Marketing, and Growth

01:57 Exploring the State of the CMO Job Today

02:53 The CEO-CMO Disconnect: Understanding and Bridging the Gap

05:51 The Role of Data in Marketing and Overcoming Non-Believers

08:50 Strategies for CMOs Facing Skepticism and the Importance of Sales Metrics

20:02 The Impact of the McKinsey-ANA Study and the Path Forward

24:44 Conclusion and Teaser for Part Two

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A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured.

Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:39 Introducing Sean Peters: A Veteran in the Media Business

01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters

04:26 The Evolution of Media Measurement and Analytics

13:46 Addressing Brand Safety and the Impact of Cookie Deprecation

18:52 Strategic Advice for Marketers: Integrating Data and Media

23:17 Career Insights and Final Thoughts from Sean Peters

26:07 Wrapping Up with Practical Advice and a Look Ahead

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A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"

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A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing.

Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur," how all marketing is performance based marketing designed to drive profitable growth, the ways marketers sabotage themselves and end up at the "little kids table," and why "tolerance for ambiguity" is so important. Tune in to hear how an octogenarian board member once demanded CMO stop running an due to an exposed navel.

00:00 Introduction to CMO Confidential

00:38 Guest Introduction: Seth Matlin

00:41 The Role and Challenges of a CMO

01:12 Discussion on the CMO Narrative

02:44 The Impact of Data and Fragmentation on the CMO Role

04:31 The Importance of Context in Marketing

04:58 The Complexity of the CMO Role

05:38 The Challenges of Marketing in Today's World

09:31 The Role of the CMO in Driving Growth

14:40 The Importance of Internal Marketing

16:57 The Role of Creativity in Marketing

25:48 The Importance of Service in Marketing

33:27 Closing Remarks and Future Discussions

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A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an efficiency doom loop which stunts growth. Key topics include the fact that digital channels are now mature, how companies focus on the symptoms versus the cause, why “what gets measured gets manipulated and what is hard to measure gets ignored”, and why many B2B businesses are vulnerable due to chronic marketing underfunding. Listen in to hear about how the explosion of marketing tech solutions has contributed to the decline of strategy.

00:00 Introduction to CMO Confidential

00:38 Meet the Guest: Paul Worthington

00:43 The State of B2B Marketing

02:24 Impact of the Pandemic on B2B Marketing

04:03 The Future of B2B Marketing: Interest Rates, Geopolitics, and AI

05:56 Understanding the Wanamaker Paradox

09:14 The Importance of Top of the Funnel Marketing

09:41 The Role of Technology in Marketing

17:02 The Competitive Weakness in B2B Marketing

25:52 The Role of CEOs and CFOs in Marketing

28:14 Final Thoughts and Advice for B2B Marketers

30:43 Conclusion and Preview of Upcoming Episodes

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• Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"
• Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from across the pond, Sally shares invaluable insights on the executive quest for stability and control, the critical need for space and time for teams to define their presence, and strategies to stay poised when business challenges arise. Delve into discussions on the metaphorical description of the color green for inconsistent expectations, the limitations of job descriptions, and the debunking of imposter syndrome. Plus, discover why marketing is considered "a very naked job."
• Keywords: Leadership Coaching, Executive Stability, Team Dynamics, Imposter Syndrome, Marketing Leadership, Sally Henderson, Mike Linton, Business Strategy
• Hashtags: #LeadershipMentor #ExecutiveCoaching #ImposterSyndrome #MarketingLeadership #CMOConfidential #BusinessStrategy
• Show Notes:0:00 - Introduction to the episode and guests Mike Linton and Sally Henderson.
• - Sally Henderson discusses the importance of stability and control for executives.
• - The significance of allowing teams and leaders the space to define how they show up in the workplace.
• - How preparation and structured approaches can prevent panic in downturns.
• - Exploring the metaphor of describing the color green for setting expectations.
• - Debunking the utility of job descriptions in defining actual job roles.
• - Challenging the overuse of imposter syndrome and labeling it as an imposter itself.
• - Sally on why marketing is "a very naked job" and the vulnerabilities it exposes.
• - Concluding insights and takeaways from Sally Henderson's leadership mentoring

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PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week.

🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala

🤖 AI's Impact on the 4 Horsemen of GDP & Beyond

🍪 Debunking the Google Cookie Change Hype

📊 Future of SEO and Digital Marketing Strategies

💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy

🚀 How customer base size and spending power drive long-term success

📢 Discussing how platforms are disrupting marketing

🎧 Stay tuned for Part 2 next week!

Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing Disruption

Hashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruption

Show Notes:

- Introduction to the podcast and Rishad Tobaccowala

- Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster

- AI's effect on the 4 Horsemen of GDP explained

- Why Rishad believes the Google cookie change is a "sideshow"

- Discussion on the potential disappearance of SEO

- Why AI efficiency might not be a key differentiator in the future

- Insights into vendor management and "The Octopus Strategy"

- The importance of customer base size and wallet share for long-term success

- How platforms may disrupt marketers, similar to media companies

- Teaser for the next episode and concluding remarks

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week. 

🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala

🤖 AI's Impact on the 4 Horsemen of GDP & Beyond

🍪 Debunking the Google Cookie Change Hype

📊 Future of SEO and Digital Marketing Strategies

💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy

🚀 How customer base size and spending power drive long-term success

📢 Discussing how platforms are disrupting marketing

🎧 Stay tuned for Part 2 next week!

Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing Disruption

Hashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruption

Show Notes:

0:00 - Introduction to the podcast and Rishad Tobaccowala

0:30 - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster

1:00 - AI's effect on the 4 Horsemen of GDP explained

2:00 - Why Rishad believes the Google cookie change is a "sideshow"

3:00 - Discussion on the potential disappearance of SEO

4:00 - Why AI efficiency might not be a key differentiator in the future

5:00 - Insights into vendor management and "The Octopus Strategy"

6:00 - The importance of customer base size and wallet share for long-term success

7:00 - How platforms may disrupt marketers, similar to media companies

8:00 - Teaser for the next episode and concluding remarks

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth can be sacrificed in the name of efficiency, artificial intelligence (of course), the gap in experience and talent between large and small companies, and the thinking that many have "Almost forgotten the need to build the brand." Listen in to hear why marketers need to "move towards the hard stuff," have endless curiosity, and strong left and right brains.

- **Introduction:**

- CMO Confidential Interview featuring Bob Liodice, long-time head of the Association of National Advertisers (ANA).

- Bob's insights into the rapid evolution of marketing and the challenges posed by advancing technology.

- **Technology Outpacing Application:**

- Highlighting Bob's observation that technology often outpaces organizations' ability to fully understand and integrate its capabilities.

- The ever-expanding toolbox and the struggle for seamless integration.

- **Efficiency vs. Growth:**

- Discussion on the sacrifice of growth in favor of efficiency.

- Exploring the delicate balance between streamlining processes and fostering growth.

- **Artificial Intelligence Insights:**

- Bob's perspectives on the role of artificial intelligence in modern marketing.

- How AI is reshaping strategies and decision-making processes.

- **Experience and Talent Gap:**

- Addressing the experience and talent gap between large and small companies.

- Insights into the challenges faced by smaller entities in keeping up with industry advancements.

- **Brand Building Priority:**

- The observation that many marketers have "almost forgotten the need to build the brand."

- The importance of brand building in the era of evolving marketing strategies.

- **Moving Towards Challenges:**

- Encouragement for marketers to "move towards the hard stuff."

- Emphasis on cultivating endless curiosity and balancing strong left and right brains for success.

- **SEO-Friendly Keywords:**

- Incorporating SEO-friendly keywords such as "Marketing Evolution," "Artificial Intelligence in Marketing," and "Brand Building Challenges."

- **Takeaway Message:**

- Urging viewers to listen in for insights from Bob Liodice on navigating the complexities of modern marketing.

- Inviting comments and thoughts on the challenges and opportunities discussed.

- **Conclusion:**

- Summarizing key takeaways from the interview.

- Encouraging engagement by prompting viewers to share their perspectives on the evolving landscape of marketing and technology.

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