CMO Confidential

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

CMO Crisis: Why can't 98% of marketing leaders agree on KPIs? Dive into this critical issue with 5-time CMO Mike Linton and guests Robert Tas and Nick Primola. Explore the disconnect between CMOs and CEOs, the role of business schools in marketing education, and strategies for aligning marketing with business objectives.

Key topics include:

• The challenge of defining and measuring marketing KPIs

• How business schools contribute to fragmented marketing education

• The importance of CMO-CEO alignment and communication

• Strategies for demonstrating marketing's value to the C-suite

• The need for customer-centric approaches in marketing

Tune in to hear expert insights on bridging the gap between marketing leaders and business objectives. Learn how to position marketing as a critical driver of business growth and navigate the evolving landscape of marketing leadership.

Subscribe to CMO Confidential for more exclusive content on marketing strategy, leadership, and industry trends. Don't miss out on valuable insights to elevate your marketing game and drive business success.

#digitalmarketing #socialmediamarketing #marketingautomation #digitalmarketingcourse #kpi

CHAPTERS:

00:00 - Props

00:22 - Business Schools Critique

05:24 - CMO Remit Responsibilities

07:14 - Customer Representation Issues

14:12 - Marketers on Boards: A Shortage

17:45 - Practical Marketing Advice & Stories

21:10 - Discover Our Other Shows

21:36 - Like, Share, and Subscribe

21:40 - Outro

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This week's holiday episode revisits one of our most popular shows from the past year where leaders from  @McKinsey  and  @ANAmarketers  discuss the continued divide between marketing believers and non-believers.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

Explore why 90% of CEOs don't trust marketing in this revealing discussion with McKinsey partner Robert Tosh and ANA's EVP Nick Primola. Discover the shocking disconnect between CEOs and CMOs, and learn why companies with marketing-focused leadership generate significantly more growth.

This eye-opening conversation dives into McKinsey and ANA's groundbreaking research, featured in The Wall Street Journal, revealing three distinct CEO archetypes and their varying approaches to marketing. Former CMO Mike Linton hosts an honest discussion about the challenges facing modern marketing leaders and the critical need to bridge the trust gap between marketing and the C-suite.

Key insights include:

• Why less than 10% of Fortune 500 CEOs have marketing experience

• How successful CMOs align with CEO priorities and prove marketing's value

• The importance of translating marketing metrics into business outcomes

• Strategies for building credibility with non-marketing executives

Perfect for CMOs, marketing leaders, and executives looking to understand and overcome the persistent skepticism around marketing's strategic value. Learn how to transform marketing from a cost center to a trusted driver of business growth.

Join Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, for this essential conversation about marketing's evolving role in the C-suite.

#martech #socialmediamarketing #digitalmarketing #influencermarketing #b2bmarketing

CHAPTERS:

00:00 - Props Ad

00:21 - Intro

02:17 - State of the CMO

06:11 - CMO Position Challenges

08:23 - Non-Believing CEO Strategies

12:02 - Brand vs. Performance Marketing

15:34 - Article Reactions

22:10 - Marketing Non-Believers Explained

25:00 - Outro

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This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.

Discover how AI is revolutionizing marketing with 5X productivity gains, as revealed by top CMOs. In this episode of CMO Confidential, host Mike Lint explores the transformative power of AI in the marketing landscape. Adam and Andy, AI experts and authors, share insights on how companies like Moderna are leveraging AI to achieve unprecedented efficiency.

Key topics include:

• The real-world impact of AI adoption in biotech and marketing

• How Moderna achieved 5X productivity gains with an AI-first approach

• The future of marketing jobs in the age of AI

• Strategies for marketers to become AI-literate and stay competitive

• Evaluating AI vendors and measuring ROI in marketing

Tune in to hear practical advice on embracing AI in your marketing strategy, from creating an AI council to implementing AI tools for enhanced productivity. Learn why AI literacy is crucial for marketers and how to combine domain knowledge with AI capabilities for breakthrough results.

Don't miss this eye-opening discussion on the future of marketing in the AI era. Subscribe to CMO Confidential for more insights on marketing leadership and innovation.

#leadgeneration #socialmediamarketing #digitalmarketing #makemoneywithai #brandinginthedigitalage

CHAPTERS:

00:00 - Intro

04:06 - AI Impact on Marketing

05:46 - AGI and Marketers

11:57 - Evaluating AI Vendors

16:14 - AI Literacy and Proficiency

21:00 - ROI of AI

26:35 - Final Questions

30:00 - Additional Practical Advice

33:07 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.

Marketing's AI Revolution: What CMOs Need to Know Before 2025 | AI's impact on marketing strategies

Tune in to hear former CMO Mike Linton discuss the AI revolution with Adam Brotman and Andy Sack, authors of "AI First". Key topics include:

• The rapid advancement of AI and its potential to transform marketing

• Insights from tech leaders like Sam Altman, Bill Gates, and Reid Hoffman

• How AI could automate up to 95% of marketing tasks within 5 years

• The concept of "agentic" AI and its implications for businesses

• Strategies for marketers to adapt and thrive in an AI-driven landscape

Adam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share their "holy shit moments" about AI's capabilities. Learn why they believe AI will revolutionize not just marketing, but entire industries and society itself.

Discover how companies like Moderna are already leveraging AI to dramatically increase productivity and innovation. This episode is crucial for CMOs and marketers looking to stay ahead in the rapidly evolving world of AI-powered marketing.

Subscribe to the CMO Confidential Newsletter for exclusive content and insights on the future of marketing in the AI era.

#marketingagainstthegrain #digitaltwin #aimarketing #operatingmodeltransformation #digitalmarketing

CHAPTERS:

00:00 - Intro

01:05 - Welcome Adam and Andy

02:14 - Evolution of the Book

06:47 - Sam Altman AGI Discussion

12:05 - Bill Gates Insights

16:31 - Defining "Holy Shit Moment"

20:20 - Fears and Concerns Around AI

21:24 - AI vs. Other Tech Revolutions

22:19 - Exponential Change: COVID Preview

26:40 - Linear vs. Exponential Change

31:11 - Thinking About AI: Legal Briefs to Human Obliteration

31:30 - AI's Future Impact

32:14 - Moderna's AI Transformation

35:58 - AI in Marketing and Agencies

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A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; the ability of an artificial character to do whatever is required; the AI personalization potential; and the fact that synthetics don't engage in contract negotiations or require reuse fees. Tune in to hear about Lil Miquela, a fictional character with millions of followers, and why you should pay attention to what nerds do on weekends.

CMO Secrets: Why Synthetic AI Influencers Are Changing Marketing. John Davids, founder and CEO of influicity, joins Mike Linton to explore the evolving world of synthetic AI influencers and their impact on marketing strategies.

Tune in to hear insights on:

• The definition and growth of synthetic influencers

• How brands can leverage AI-powered characters

• Pros and cons of creating synthetic influencers

• Personalization at scale using AI technology

• The future of brand mascots and virtual personalities

John shares his expertise on community building, influencer marketing, and the potential of AI in creating engaging brand experiences. Learn why synthetic influencers could be the next frontier in marketing and how they compare to traditional mascots and celebrities.

Discover the challenges and opportunities facing CMOs as they navigate this innovative marketing landscape. Whether you're a seasoned marketer or a curious business professional, this episode offers valuable insights into the future of brand-consumer interactions.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the rapidly evolving world of marketing.

#influencermarketing #influencermarketingagency #socialmediamarketing #creatoreconomy #onlinecommunity

CHAPTERS:

00:00 - Intro

01:00 - John Davids Returns

01:55 - Understanding Community

06:24 - Defining Synthetic Influencers

13:43 - Personalization at Scale Strategies

19:00 - Cartoon Characters vs. Virtual Influencers

22:13 - AI Bots as Your Best Customers

25:00 - Exploring the Final Frontier

25:37 - Closing Thoughts and Last Question

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.

Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.

Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.

Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.

Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.

Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.

Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.

Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.

The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.

Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.

Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.

From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.

#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart

#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateurs

CHAPTERS:

00:00 - Welcome

01:14 - Current Trends in Marketing

06:11 - Understanding Purpose in Marketing

11:40 - Effective Marketing Strategies for Non-CPG

17:49 - Innovating in Marketing

21:25 - Critique of Business Schools

25:54 - Future of Media and Agency Business

28:29 - Final Thoughts: Advice and Anecdotes

33:02 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.

Why Your Next Best Customer Is An AI Bot: CMO Reality Check

Discover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.

Key topics include:

• The rise of AI assistants and their influence on consumer behavior

• How AI bots are becoming the new "customers" for marketers

• The potential disruption of traditional search and website traffic

• Strategies for optimizing your brand presence for AI models

• The changing landscape of search engines and ad platforms

Tune in to hear Chris's insights on:

• Why marketers need to adapt their strategies for AI-driven search

• The importance of structured content for AI crawlers

• How to monitor and improve your brand's performance across AI models

• The future of brand building in an AI-dominated landscape

Don't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.

#aiautomationagency #localseo #seo #googleads #digitalmarketing

CHAPTERS:

00:00 - Intro

01:00 - Your Best Customer: AI Bots

06:15 - The Destruction of Websites

10:27 - Chatbots: Risks and Challenges

13:16 - Marketers' Mindset on AI

15:06 - Adjusting Content for AI

19:55 - Visibility in AI Search Results

21:35 - Future of Bing and Search Engines

23:34 - AI Models: Resources or Raw Material?

27:26 - Immediate Actions for Marketers

30:44 - Funniest Story or Practical Advice

32:27 - Believers vs. Non-Believers in AI

32:30 - Payton Manning's CLTV Perspective

32:35 - AI: Anticipation vs. Reaction

32:40 - Is AI an Extinction Event for Agencies?

32:45 - Outro

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A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.

Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.

#influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketing

CHAPTERS:

00:00 - Intro

00:39 - B2B Marketing Challenges

01:49 - Understanding the B2B Landscape

07:06 - Issues in B2B Marketing

09:16 - Evolution of B2B Marketing Strategies

14:00 - The Rise of Brand in B2B

18:02 - Valuation and Measurement of B2B Brand

22:19 - B2B Client Best and Worst Practices

26:54 - Addressing B2B CMOs Worldwide

28:34 - Engaging B2B Agencies Globally

32:40 - Final Thoughts

34:04 - Outro

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A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.

Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.

Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.

#socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategies

CHAPTERS:

00:00 - Intro

01:24 - Inflection Point Explained

04:07 - Speed Math Techniques

06:34 - Analyzing Wrong Visions

11:48 - Understanding a Fixer

18:13 - Marketing as Supply Chain

19:45 - Identifying Sales Problems

23:39 - Algorithmic Shelf Campaigns

27:28 - Resolving Data Issues

30:38 - Focusing on Desired Outcomes

34:24 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."

Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.

#b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformation

CHAPTERS:

00:00 - Intro

01:25 - B2B Tech Marketing Overview

03:38 - Digital Transformation Journey Assessment

05:38 - Understanding the Infrastructure Layer for Marketers

10:22 - Impact of AI on Infrastructure Layer

13:45 - Leveraging AI for Marketing Strategies

17:17 - Importance of Cyber Security in Marketing

19:50 - Career Considerations for Tech Marketers

24:00 - Industry Consolidation and Acquisitions Insights

26:30 - Experience of Being Acquired

28:20 - Common Blind Spots for B2B Marketers

28:40 - Essential Needs for CMOs

30:25 - Final Thoughts: Funny Story or Listener Advice

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