CMO Insights

CMO Insights

By Jeff PedowitzBusinessTechnologyMarketing
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CMO Insights episodes

  • Season 3. Episode 3: Engaging the Challenge : Robby Gulri, Chief Talent Officer at ENGAGE Talent.

          In this episode of CMO Insights, Jeff Pedowitz sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent.

    Robby talks about:

    • The key attributes they look for in their team members, as well as the attributes their customers are looking for
    • The enormous challenge of keeping up with the ever-evolving MarTech landscape
    • The biggest challenges many companies face in the marketing universe today



      • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

      Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

       

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      13 min
    • Season 3. Episode 2: Thinking Global. Acting Local : Shane Elliot, VP Global LSS Marketing at Agilent Technologies

            In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies.

      Shane talks about:

      • The big challenges for large, global companies like Agilent Technologies
      • The need to transform to stay ahead of ever-evolving customer needs
      • Creating and curating localized content while maintaining global consistency and efficiency


        • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

         

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        17 min
      • Season 7. Episode 1: Data-Driven, Market-Driven : Debbie Umbach, VP of Marketing, BitSight Technologies

               In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight Technologies

        Debbie Umbach talks about Using data to measure and track success. Her focus on being market-driven over being product, sales or customer-driven.Her past career in engineering and how it has impacted her marketing career.


        Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

        Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        18 min
      • Season 7. Episode 2: The Technology Factor : Brennan Andrews, Marketing Director, Dart Bank

               In this episode of CMO Insights, Jeff Pedowitz sits down with Brennan Andrews, Marketing Director, Dart Bank

        Brennan Andrews talks about:

        The different ways you can use technology to reach your customers. Succeeding in the marketing world while having a small team and limited resources. The importance of training your team and empowering them to make decisions.


        Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

         

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        18 min
      • Season 4: Episode 20: Brand and Media Innovation in the Digital Age : Melanie

              In this episode of CMO Insights, Jeff Pedowitz sits down with Melanie talks about:

        Studying behaviors of users and customers. Measuring marketing initiatives and overall trends. Brand innovation and media innovation during the growing digital age.

        Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

         

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        4 min
      • Season 6. Episode 2: Equity and Growth : James Thomas, CMO of Solium Capital Inc.

              In this episode of CMO Insights, Jeff Pedowitz sits down with James Thomas, CMO of Solium Capital Inc.

        They discuss how different companies think about equity and how it drives company growth. Equity management software and how Solium’s platform solves problems for both small and large companies. Using data and information to show how marketing impacts the business.


        Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

         

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        3 min
      • Season 6. Episode 11: Emergency Marketing : Christopher Tarantino, CEO and Founder of Epicenter Media & Training

             In this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO, and Founder of Epicenter Media & Training talks about:

        Marketing for emergencies and crisis communications. Bridging the gap of what a communicator already knows with new communication styling. Educating companies on marketing approaches to use on social media during a crisis


        Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

         


        Learn more about your ad choices. Visit megaphone.fm/adchoices

        18 min
      • Season 6. Session 16: Building a Customer-Centric Company: Sterling Snow, CRO, Divvy

        Sterling talks about Building your product around your customer. The importance of becoming a company that aligns the sales and marketing teams. Creating a customer experience for the customer throughout the whole life cycle and not just the beginning.


        Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

        Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        18 min
      • Season 5. Episode 20: Measuring CX: Tiffany Sieve, VP Marketing of Demand Gen, Paycor

        In this episode, Tiffany Sieve, VP Marketing of Demand Gen at Paycor talks about Integrating new technology to support Paycor’s marketing strategy, Measuring the customer experience and Paycor’s journey to becoming Revenue Marketers.


        Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        18 min

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      Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes,…