CMO Insights

CMO Insights

By Jeff PedowitzBusinessTechnologyMarketing
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CMO Insights episodes

  • Season 3. Episode 13: Changing the Channel : Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro

           In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro.

    Ingram Micro is the largest global technology distributor. In this role Jennifer is changing the dialog about marketing in the IT channel in inspiring new and unconventional ways for Ingram Micro and their business partners to go to market. Her responsibilities include developing the branding market strategies and services that generate measurable business results.

    Additionally, Jennifer is responsible for leading and managing the daily operation of agency Ingram Micro, an $80 million marketing services and event agency. Oversight of Ingram Micro’s global partner community called Trust X Alliance and also the companies regional SMB Alliance community.


    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    19 min
  • Season 3. Episode 12: Marketing Operations Enables the Revenue Center : David Lewis, CEO of DemandGen.

          In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.

    David discusses

    • How more and more companies are adding a marketing operations function to their business model
    • The pressure on marketing as a department to become a revenue center vs. a cost center
    • The ever-expanding role data is taking when it comes to driving marketing initiatives.


      • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

      Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      20 min
    • Season 3. Episode 11: Marketing at Scale : Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems

             In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems.

      Ryan talks about

      • How marketing has changed and evolved as an industry and department over the past 20+ years
      • The challenges and the opportunities of working with a global sales team
      • And what he and his team are being held accountable for within the company.


        • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

         

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        16 min
      • Season 3. Episode 10: The Changing Role of Marketing Healthcare : Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems

              In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.

        Suzanne discusses

        • The changing role of marketing over the years and especially in healthcare marketing
        • How to balance being a customer-centric organization with the need to ensure personal information is secure
        • The importance of developing a roadmap with meaningful data, not just a mashup of data


          • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

          Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

          Learn more about your ad choices. Visit megaphone.fm/adchoices

          19 min
        • Season 3. Episode 9: The Wizard of Moz: Rand Fishkin, Co-Founder of Moz.

                In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted.

          Rand talks about:

          • The importance of marketing, sales, social and all areas of digital collaborating together to create greater results
          • Why focusing on the few things your company does well is better for content strategy vs. trying to do everything all the time
          • Doing the necessary research on your target audience to ensure your content is getting in front of the right people at the right time.


            • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

            Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

             

            Learn more about your ad choices. Visit megaphone.fm/adchoices

            19 min
          • Season 3. Episode 8: Global and Nimble : Greg Gibbons, SVP of Communications at Siemens Corporation

            This week’s guest on CMO Insights is Greg Gibbons, SVP of Communications at Siemens Corporation.

            Greg discusses;

            • Providing a full spectrum of marketing services for diverse business groups throughout a large company
            • Globalizing the marketing function and building resources across markets
            • The challenge of being nimble in today’s technological age and driving a strategy of digitalization


              • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

              Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

               

              Learn more about your ad choices. Visit megaphone.fm/adchoices

              15 min
            • Season 3. Episode 7: Rapid Growth in a Niche Market : Mandira Mehra, CMO at MRI Software

                    In this episode of CMO Insights, Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software.

              Mandira talks about:

              • Managing rapid growth in their niche market
              • Repositioning their brand and identity
              • Embracing change to leverage greater growth


                • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                 

                Learn more about your ad choices. Visit megaphone.fm/adchoices

                18 min
              • Season 3. Episode 6: Six Sigma and Customer Centricity: Steven Bonacorsi, President of International Standard for Lean Six Sigma.

                      In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Bonacorsi, President of International Standard for Lean Six Sigma.

                Steven talks about:

                • The history and growth of Lean Six Sigma, a customer/data driven methodology
                • The process of adopting Lean Six Sigma
                • The benefits of Lean Six Sigma over other methods


                  • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                  Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                   

                  Learn more about your ad choices. Visit megaphone.fm/adchoices

                  22 min
                • Season 3. Episode 5: On Target : John Steinert, CMO of TechTarget.

                        In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.

                  John talks about:

                  • Focusing on the strategy of balancing short term needs/results with long term performance
                  • Why marketing does not own the customer journey and has not earned the right to manage the customer experience
                  • How marketing has evolved over time to be more measurable and to run like a business


                    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                     

                    Learn more about your ad choices. Visit megaphone.fm/adchoices

                    21 min
                  • Season 3. Episode 4: The M&A Effect: Julie Knight Ludvigson, CMO of Topia

                           In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia.

                    Julie talks about:

                    • The fractured ecosystem of comprehensive global mobility management
                    • The challenges of rebranding a company after a recent merge
                    • The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs

                      • Learn more about your ad choices. Visit megaphone.fm/adchoices

                      17 min

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                    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes,…