Scott talks about Using chat bots to help sales internally. Spending more on customer acquisition costs due to the long term value of their customers. How AI is revolutionizing transactions

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Katrina talks about Importance of emotionally connecting with the audience. Demand Generation’s future and running marketing like a business. Using technology to help prove how marketing is effecting and driving revenue

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In this episode, Ron McMurtrie EVP Customer Marketing at Sage talks about Selling software to companies in different markets. Unifying the digital MarTech stack and creating a service layer. He also dives into the marketing challenges of having 3 million customers.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Tifenn talks about Marketing becoming more business oriented. Becoming an effective leader in the business and marketing world. The process of not only managing managers but managing leaders.

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Dana talks about the overwhelming amount of Martech. Creating an effective marketing team. Marketing changing over the years and becoming measurable.

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Megan talks about making sure you have a differentiated message and a brand presence. ABM and taking a focused approach to ensure that you are hitting your targeted accounts. Knowing what the target profile customer looks like and focusing on marketing activities you are invested in.

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Gaidar talks about The ever-growing and super connected marketing world. The marketer’s role is changing and evolving due to marketing technology. Gaining key insights by focusing on the customer journey from the customer’s perspective.

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Mark talks about:The importance of creating and developing trusting relationships with your customers.Operationalizing the customer experience and creating a personal experience.The importance of being personal, authentic and transparent in marketing.

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In this episode, Jeff and Nnamdi talk about the T-Shaped marketer,

Important attributes to look for when hiring and building a team.

Growing a marketing team and the necessity of mentoring and empathy.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.

In this episode, Peter talks about:

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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