"For many, many years 'Marketing' was kind of a dirty word in the Charity sector" In this episode of Shareablee's CMO Pulse, we interview Roxanna Kassam Kara, National Director of Marketing and Communities with Ronald McDonald House Canada about what it means to be in impact marketing, her transition to the non-profit world from traditional marketing for large-scale consumer packaged goods brands, and her approach to innovation. Interview by Tania Yuki, CEO Shareablee.

In this episode of Shareablee's CMO Pulse series, we interview Matthew Pinzur, Vice President, Chief Marketing Officer for Jackson Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic in the South Florida region that he and his team serve, and the importance of fine-tuning your process and approach every single day, to prepare for the unexpected. In taking this approach, Matthew explains how he and his team earned the right t...

In this episode of Shareablee's CMO Pulse series, we interview David Feinberg, Senior Vice President, Chief Marketing and Communications Officer for the Mount Sinai Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic, and hear his perspectives about the future of marketing and how what he and his team have learned about new approaches to communications can continue to impact how we think about health and medical care in our ...

“I’m a consumer, and I’m a B2B marketer” In this CMO Pulse interview Julie Springer, Chief Marketing Officer of Transunion, shares her experience of adapting as a marketer and leader throughout the pandemic, to shift towards what Springer describes as "true customer-centricity". While it has always been critical, 2020/2021 has created new opportunities for marketers to truly build empathy and hold themselves to a new standard when it comes to authenticity and connecting with customers in...

"My job is to stay truly connected, and to listen to the consumer. To stay close to real people, and translate that back or bring that back to corporations and make sure that what companies are doing is authentic and true and connected with the real people who are their consumers. So it's very much that "in between" role that translator role, and I take great pride in it". In this episode of Shareablee's CMO Pulse Series, we interview Radha Subramanyan Chief Research and Analytics Officer at ...

In this episode of Shareablee's CMO Pulse, Steven Cragle, Chief Marketing and Communications Officer, UnitedHealthcare Global at UnitedHealth Group talks about his unique "anthropological" approach to marketing, and what that means for how he's been thinking of marketing as a whole particularly during the pandemic. As consumer attention becomes even more fragmented, Cragle talks in particular about how important it is for marketers to remember that each person has so many identities, and that...

"My number one rule of marketing is, don't be lame. I'd rather do nothing than be lame" Did you know that Chipotle ranks as one of the top first date destinations for Generation Z? (and not just due to the "Miley Burrito" viral episode on TikTok!) Or that Chipotle is on a mission to promote a more sustainable food system, and much more? In this episode of CMO Pulse, Chris Brandt, CMO of Chipotle, talks about the lessons he has learned building brands, keeping them top of mind and re...

In this episode of CMO Pulse, Chief Marketing Officer Stephanie Fried of Fandom discusses the incredible opportunity in fan communities, and how viewer and fan behaviors have shifted in the past eighteen months. Fandom has the largest fan community around "imagined worlds" globally, with over 250,000 different fan communities. Under Fried's leadership, Fandom is embarking on a lot of exciting initiatives to ensure they are able to fully celebrate their fans including a brand relaunch.

In this episode of CMO Pulse, Dan Hofmeister, SVP Brand Marketing for Bumble Bee Seafoods talks about mission, purpose and how the pandemic has broadened the idea of what is "possible" now, and post-Covid. Bumble Bee has embraced the unexpected with new thinking around its campaigns and social media approach, around the mantra that "playing it safe is not safe" anymore. Dan also discusses the importance of creating messaging and marketing frameworks and infrastructure around company values in...

In this episode of CMO Pulse, Variety's Chief Marketing Officer Dea Lawrence shares her experiences and advice about innovation, seeing around corners and growth. Variety has been an iconic brand for over 100 years, and Dea explains all the steps that she and her team are taking to continue to innovate, appeal to new audiences, and grow the brand as the world underwent massive change in 2020 with the Covid pandemic. Dea's pathway to CMO is a surprising one - she began her career as an actor o...