In this episode of CMO Pulse, Tania Yuki, Founder and CEO of Shareablee interviews Danielle Hollander, Chief Marketing Officer at Visit Orlando about how the challenges of 2020 helped their teams approach marketing and social media with creativity and a fresh perspective.

"I don't think it's a moment, I do think it is a movement that has now transitioned to a way of being and I'm hopeful that the audience holds all of us to the fire and does not let us go back" -EVP and Chief Marketing Officer, Kimberly Paige BET. With the 2021 BET Music Awards just around the corner on June 27th and fully embracing "live", a full brand identity relaunch about to kick off and many other exciting content initiatives on the horizon, there is a lot competing for attention. K...

"Party and Pandemic are NOT Synonymous - but we're celebration experts, and we had to find ways to rise to the occasion and to bring people "together" - virtually, or in other socially distant ways, and to help people cope through difficult times" In this episode of Shareablee's CMO Pulse, Julie Roehm shares her experiences and strategies navigating Party City through massive change as the world went on lockdown in 2020. By combining new thinking, social media, and an overall "lean in" a...

"The main thing is this idea of democratizing data - making data accessible and easy for people with really different sorts of mindsets to access. We learned that if you don't make it super easy for people to get access to data in real-time and be able to have that inform their decisions, then people just won't use it". In this episode of CMO Pulse, Todd Haskell, Senior Vice President, Chief Marketing Officer Hearst Magazines shares what he has learned about: - building a successful data...

Ken Thewes is the Chief Marketing Officer at Regal. In this episode of Shareablee's CMO Pulse, Ken shares his experience maintaining relationships with film-lovers at Regal throughout the Covid-19 pandemic, when cinemas were closed down, film production was at a standstill and fans had to stay at home. "2020 was a year, I don't want to relive again, as I think most of us don't. But, we learned a lot. We stayed engaged with our customers on social media, we actually saw them having higher...

In this episode of Shareablee's CMO Pulse, Amanda Brinkman shares her own personal journey of reconciling the idea that businesses need to make money as their primary function, with the opportunity for businesses to make the world a better place, and to "Do Well by Doing Good". Amanda and her team have built an incredible content empire at Deluxe beginning with short films highlighting 100 Small Businesses, which has now evolved into the popular TV Streaming Series "Small Business Revolution"...

"We as marketers are that chief architect of that consumer experience now and in the future".In this opening episode of Shareablee's CMO Pulse, Chief Marketing Officer of Entertainment and Sports for NBC Universal Jenny Storms tells the story of how her team took a "hunch" about an opportunity for sports audiences and transformed that using data-driven insights into a multi-platform content enterprise that all began with the Instagram handle @onherturf.With the Olympics just around the corner...