CMO Weekly

How do you market a legacy brand to a new generation? In this episode of CMO Weekly, we sit down with Alec Thompson, Executive Director of the Arizona Lottery, to explore how he’s transforming the lottery experience through strategic marketing innovation. From digital menu boards driving in-store growth to experiential rewards that go beyond the ticket, Alec shares how he’s modernizing player engagement and keeping the brand relevant in a rapidly evolving industry. Tune in for a deep dive into marketing leadership, consumer behavior, and the future of lottery gaming.

In this episode of CMO Weekly, we sit down with David Schwartz, a technology-driven marketing leader who has built billion-dollar businesses across the U.S. and Europe. From his early days growing up in a music-filled household—where his mother ran a legendary jazz club—to leading transformative marketing strategies in fintech and online gaming, David shares his unique journey.

We explore his experiences at JPMorgan Chase, Coupons.com, and Matchbook, where he doubled revenue while reducing customer acquisition costs. David dives deep into the power of analytics, the nuances of marketing across global markets, and how data can shape brand success. Plus, he reflects on his love for music, sailing, and what excites him about the future of digital marketing.

This is an episode packed with insights, stories, and strategies you won’t want to miss! 🎧

Join us on CMO Weekly, the go-to podcast for marketing innovators and industry leaders shaping the future of branding and business strategy. In this episode, we sit down with Akhil Sarin, Chief Marketing Officer at Easygo, the powerhouse behind globally recognized brands like Stake and Kick. Akhil shares his journey from affiliate manager to CMO, the bold marketing moves that set Stake apart, and how his team forged high-profile partnerships with icons like Drake, UFC, and the F1 world. From pioneering brand sponsorships to scaling a marketing team from scratch, this episode is packed with insights on disruptive marketing, leadership, and the future of global brand expansion. Tune in and get inspired!

In this episode of CMO Weekly, we sit down with visionary entrepreneur Savvas Fellas, the founder of MrQ.com and Lindar Media. From his early days in SEO affiliate marketing to building one of the most talked-about gaming platforms, Savvas shares his journey of challenging industry norms, forging high-profile partnerships, and embracing first-principle thinking. We discuss the power of branding, the role of storytelling in marketing, and the future of real-money gaming. Tune in to hear how innovation, bold decision-making, and a commitment to user-first experiences are reshaping the gaming landscape.

In this episode of CMO Weekly, we sit down with Erin Newkirk, the Chief Brand and Marketing Officer at Caribou Coffee, to explore her incredible journey in the world of marketing. From leading iconic brands at General Mills to launching her own innovative ventures, Erin shares how her passion for brand storytelling, purpose-driven marketing, and customer connection has shaped her career.

We dive into Caribou Coffee’s commitment to sustainability, authenticity, and crafting meaningful customer experiences. Plus, Erin opens up about her early love for writing, the lessons learned from entrepreneurship, and how she’s keeping Caribou’s brand fresh and engaging in an ever-changing landscape.

If you’re looking for insights on brand building, leadership, and the evolving world of marketing, this is an episode you don’t want to miss!

🎧 Tune in now!

What do weather forecasts, fortune cookies, and marketing all have in common? A lot more than you think.

In this episode, we sit down with Randi Stipes, CMO of The Weather Company, to dive into her incredible career journey—from aspiring broadcast journalist to leading one of the most recognizable brands in the world.

We discuss:

→How weather insights drive $13.5 billion in e-commerce decisions

→The evolution of marketing, from building one of the first local TV websites to shaping multi-industry strategies

→ Why great leadership means giving people the tools, setting the vision, and getting out of the way

→The wild story of how a parking lot mishap with the CRO changed her career trajectory

Plus, we talk about the power of brand relevance, her take on “failing forward,” and what’s next for the future of The Weather Company.

Hit play for an insightful, fun, and inspiring conversation that might just change how you think about weather—and marketing.

Join us for an inspiring conversation with Sarah Larsen, the Chief Marketing Officer of Home Entertainment at Samsung Electronics America. With over two decades of experience in branding, digital marketing, and product strategy, Sarah shares her journey and the unique insights driving her leadership at one of the world's top tech brands. 🌟

Here’s what we cover:

📺 Redefining home entertainment to connect meaningfully with consumers.

🌐 Leveraging earned media and brand strategy for global impact.

🚀 Insights on innovation, leadership, and staying ahead in the tech world.

Want to know how Sarah leads one of the most influential brands in tech? Watch the full episode and get inspired by her story!

Julie Uhrman, founder and president of Angel City FC, is redefining the business of sports and entertainment. From launching a groundbreaking women's soccer club in Los Angeles to driving equity and profitability in sports, Julie shares her incredible journey of blending purpose, passion, and innovation. Learn how she built a community-focused brand that’s breaking records and creating a global impact, both on and off the field.

How do you transform a niche snack into a household name? Stacey Kendall, SVP of Marketing at Chomps, shares her journey from e-commerce pioneer to driving brand equity for a better-for-you snack brand. From navigating the challenges of cookie deprecation in paid advertising to scaling Chomps into retail giants like Walmart and Whole Foods, Stacey reveals her strategies for combining ROI-focused marketing with long-term brand-building efforts.

🎧 Listen the full interview to uncover her insights on leadership, brand storytelling, and the evolution of marketing in the CPG space

Step into the world of Jono Smith, Senior Director of Brand Communications and Digital at Make-A-Wish America, as he shares his inspiring journey from the Clinton White House to leading one of the most iconic nonprofit brands. Discover how Jono is transforming perceptions of Make-A-Wish, empowering his team, and driving impactful storytelling to build stronger connections with donors and communities.