CMO Weekly

Katie is at the forefront of Purdue's global marketing efforts. She leads brand strategy, marketing, market research, and digital experience, all with a sharp focus on driving student enrollment and strengthening the connection between Purdue Global and Purdue University. Katie has been instrumental in shaping Purdue's brand for over five years. Most recently, she spearheaded the rebranding of Purdue Global, which launched in April 2023. But her impact doesn't stop there. Katie was pivotal in launching Purdue University, the next Leep brand platform, in early 2020. When the Covid pandemic hit, she and her team quickly adapted, creating the protective Purdue campaign. This vital initiative not only enabled the university's campus's safe reopening and ongoing operations but also demonstrated Katie's exceptional crisis management skills. Under her leadership, the Purdue Central Marketing and Communications team has garnered national recognition, with Purdue University ranking number one among U.S. public universities and nine worldwide in the 2024 to 2025 global University Visibility rankings.

We've got an absolute powerhouse joining us today. Claudine Patel is the Chief Marketing Officer of Consumer Healthcare North America out of Opella. If you've ever read about a product like Icy Hot, Goldman, or XYZ, all you felt were impacts. She's the mastermind behind some of the most iconic consumer healthcare brands, leading integrated marketing strategies that connect with shoppers, healthcare professionals, and everyone in between. But Claudine's Journey didn't just start with Opella. Before taking the reins, she was the CMO at Post Consumer Brands, where she gave household names like Pebbles and Grape Nuts a fresh, innovative spin. Before that, she was driving the marketing ship by Reckitt, putting brands like Mucinex and others on the map with groundbreaking campaigns ranging from health care to breakfast cereals. Claudine has done it all, and she's done it with style. Today, she's here to share her insights with us and a few secrets from her time in the marketing world.

Today, we're diving into the world of iconic brands and killer marketing strategies with someone who knows how to shake things up, literally and figuratively. We've got Stephanie Jacoby in the house, the global brand director and senior vice president of Smirnoff at Diageo. Now, if you've ever enjoyed a crafted cocktail, chances are Stephanie had a hand in making that moment possible. Stephanie isn't just steering the ship for Smirnoff, though. That's a big deal on its own. She's been the mastermind behind some of the most legendary spirits brands in the game, from her time as VP of Innovation at Diageo, where she drove multi-billion dollar portfolios with names like Don Julio and Ciroc, to leading the charge on iconic, iconic campaigns, for Johnnie Walker. This woman knows how to make a brand not just survive but thrive. But here's the thing: Stephanie doesn't just play by the rules. She rewrites them. Whether it's flipping a declining brand into a double-digit growth powerhouse or turning cultural trends into marketing gold, Stephanie is all about pushing boundaries and getting results that make the world sit up and take notice.

Today, we're diving into the mind of a marketing maestro who knows how to make brands famous and icons. I'm talking about Sandeep Seth, the Chief Growth Officer for Tapestry Inc. and the CMO of Coach Brand. If there's anyone who could take a brand from Good to Legendary, it's Sandeep. He's the guy who's been steering Coach's global brand strategy, and now he's enabling tapestries long-term growth like it's just another day at the office. But before, he was slinging luxury high in bags and setting trends in New York City. He was the big boss going to a multibillion-dollar prestige beauty business. He didn't just lead; he disrupted transforming SC2 into the powerhouse across ten-plus countries and racking up Cannes Lions awards like they were participation trophies. But let's remember this isn't a guy who just knows how to market and knows how to lead. With vision, rallying teams across continents and industries, he's not afraid to shake things up. Whether it's pioneering digital ecosystems or delivering big, disruptive ideas that leave a lasting mark.

oday, we are honored to have a true trailblazer in the marketing world with us. Ivone Kinzer is known for pushing boundaries and driving brands to new heights with her creativity and innovative strategies. With over 20 years in the industry, she's racked up over 40 accolades, including being the first Latina to win the Marketing Lifetime Achievement Award for the DFW American Marketing Association. She's also been named one of the 100 most influential Latinas in the U.S. for two years. Her career is nothing short of impressive. She led the charge in digital marketing for avocados from Mexico, turning it into one of the most innovative brands in the world, according to Fast Company. And that's just one highlight. She also pioneered digital marketing for American Airlines across 20 Latin American countries in 2002.But Ivone doesn't stop at marketing. She's also the author of the Amazon bestseller Think and currently serves as the CMO of Hop LA, where she has spearheaded numerous successful campaigns, while leading Vantage Creative and Bridge by Designer SEO as their CEO. Plus, she's a go-to innovation advisor for brands in the CPG and hospitality sectors and a regular lecturer at Mexico's top business for iPad. Ivone's approach to marketing is anything but traditional. She's all about bold creativity and unconventional problem solving.

We enjoyed hosting Aba Blankson, a visionary leader and the NAACP's Chief Marketing and Communications Officer. Aba's leadership is a dynamic force behind the NAACP brand, driving communication strategies, campaigns, and partnerships that elevate the organization's impact on social justice and racial equity. Under her guidance, they have launched groundbreaking initiatives like the 'Covid Unmasked' virtual event, the award-winning campaign '#WeAreDoneDying', and the virtual March on Washington, bringing national attention to the critical racial disparity and injustice issues. Aba has also led the development of the powerful '2020 in Black' coffee table book, a poignant documentation of the black experience during one of the most turbulent years in recent history. Before joining NAACP, Aba spearheaded strategic marketing efforts at the Common Application and served as a U.S. Department of State communications officer. Her impressive academic background includes bachelor's degrees in mathematics from Hood College, a master's in computer science from Towson University, and an MBA from Cornell University. Aba is not just a leader but a passionate advocate for ensuring diverse voices are at the forefront of critical conversations. She's also a frequent speaker at national panels and conferences, and she's been published in Forbes, Fast Company, AdAge, and, now, CMO Weekly.

Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer, is a global leader in marketing innovation. Known for pioneering brand strategies, he has revolutionized the role of CMOs through his expertise in data-driven insights, creativity, and emerging technologies. Rajamannar is also the author of "Quantum Marketing," which explores the future of marketing in a digital-first world. In this video, we dive into his career journey, leadership principles, and groundbreaking achievements at Mastercard. Discover how he's shaping the future of marketing!

Today on CMO Weekly, we're thrilled to be joined by Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, where he's been steering the brand to new heights since 2020. With an impressive career that spans iconic names like Gap, Abercrombie & Fitch, Calvin Klein, and Speedo, Craig has shaped the marketing strategies of some of the world's most significant retail and fashion brands. From launching campaigns that have defined generations to pushing the boundaries of brand engagement, Craig has seen it all and led the charge at every step. Today, we're diving deep into how Craig, a true pioneer, continues to redefine what it means to be a marketing leader in a fast-changing retail landscape.

From sculpting imaginative designs in the world of toys to carving a niche in the vibrant landscape of modern grooming, Diana Hernandez's journey is nothing short of intriguing. As the dynamic CMO of Spot Barbershop since 2015, she has brought her unique touch of industrial design flair and innovation into the barbering industry. But her story began in the playful corridors of play-along toys as an industrial toy designer. This chapter would set the stage for her prolific career freelancing as an industrial designer to enrich her palette even further. Today, Diana masterfully blends her past experiences to shape Spot Barbershops' brand, ensuring it stands out and resonates.

In this episode of CMO weekly, we're joined by Tom Gargiulo, the chief marketing officer at Bodyarmor Sports Nutrition. He's leading the charge for some of Coca-Cola's top sports drink brands, Bodyarmor and Powerade. Since stepping into the role in 2023, Tom has been behind major marketing campaigns, athlete partnerships, and even Barney Armor's global expansion into Canada and Mexico before taking the helm at Bay Basin.