CMO Weekly

CMO Weekly

By OpenFortuneBusiness
Download on the App Store

CMO Weekly episodes

  • From Nike to Urban Outfitters — Cyntia Leo’s Tips for Rising the Ranks as a Brand Marketer

    On the newest episode of "CMO Weekly", I sat down with Cyntia Leo, Head of Brand Marketing at Urban Outfitters. With a super impressive career spanning stints at Disney, Nike, and now Urban Outfitters, Cyntia has an insane amount of insights on what it takes to thrive as a leader in brand marketing.

    In this conversation, Cyntia opens up about being a theater-loving kid in New York City and her journey to a career in marketing at some of the world's most iconic brands. She shares the lessons she's learned along the way about pursuing passions, defining a leadership style, and creating more inclusive workplaces.
    This episode is full of wisdom and inspiration for anyone looking to make their mark as a leader in their field.

    36 min
  • A Conversation with Heidi Anderson, CMO & CRO at Nextdoor

    On the latest episode of "CMO Weekly, we sat down with Heidi Anderson, a trailblazer who's gone from a small Danish town to the upper echelons of Silicon Valley. As the current CMO and CRO at Nextdoor, Heidi's journey includes impressive roles at Google and LinkedIn, where she played a vital part in driving these tech giants to new heights.

    Heidi grew up in a tight-knit Danish community of just 100 people. But her curiosity and love for reading sparked dreams of exploring the world. Her path took her from the University of Southern Denmark to a life-changing gap year traveling the U.S., igniting a passion for the fast-paced, innovative spirit of Silicon Valley.
    In this episode, Heidi discussed the ups and downs of navigating the tech world as an immigrant and a woman in leadership. She offered valuable advice for aspiring leaders, emphasizing the importance of building strong relationships, staying resilient, and constantly growing. Heidi's story is one of embracing opportunity, pushing beyond comfort zones, and harnessing the power of community to drive positive change.

    35 min
  • Insights from Charlotte Mostaed, CMO of Health-Ade Kombucha

    Picture this: you're a hotshot marketer, ready to take on the world. But you're faced with a tough choice — should you be a jack-of-all-trades or a master of one? It's the age-old debate between being a generalist or a specialist.

    To help us navigate this tricky terrain, we brought in Charlotte Mostaed, the CMO of Health-Ade Kombucha. Charlotte's got a multidisciplinary background in development studies, which has shaped her unique approach to marketing. She calls it "very general management focused." Basically, she's a boss at seeing the big picture.
    As Charlotte puts it, "This ability to do a very multidisciplinary major really, really spoke to me. And I would say that that's how I've now approached marketing and my brand of marketing, which is very general management focused." Her experience shows just how valuable a generalist mindset can be in marketing.
    But before we crown generalists the winners, we’re going to break down the merits of being a stone cold specialist in certain fields.

    35 min
  • CMO at Michaels, Amanda Rassi: Crafting Creativity, Marketing Odyssey from P&G to Michaels

    In this episode of "CMO Weekly" presented by OpenFortune and hosted by David Jaffin, Amanda Rassi, the CMO of Michaels, shares her career insights, tracing her path from Procter & Gamble to Michaels.

    Amanda delves into the challenges and triumphs of driving change at a massive corporation like Kroger, highlighting the significance of a dynamic data science team and building a unique brand marketing strategy. The conversation shifts to her role at Michaels, a creative retail giant, exploring the nuances of modernizing the in-store experience and expanding into growth initiatives.
    Engaging in light-hearted moments, including a fortune cookie revelation and a rapid-fire Q&A, Amanda imparts valuable wisdom on loyalty programs, the evolving retail landscape, and the essence of staying agile in marketing. Tune in to unravel Amanda Rassi's journey, offering a compelling narrative on the transformative power of marketing and the art of navigating change in the industry.

    42 min
  • From Pepsi to the NFL | Marissa Solis on Market Leaders and the Benefits of the Challenger Brand Mentality

    In the world of business, it's easy to assume that being the market leader is the ultimate goal. After all, who wouldn't want to dominate their industry and enjoy the spoils of success? But there's a compelling case to be made for the advantages of being a challenger brand - a company that may not be the top dog, but is hungry, agile, and ready to shake things up.


    As Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL, puts it, "If you can combine both the swagger and the hunger, I think you get a perfect marketer." In other words, while market leaders may have the confidence that comes with their position, challenger brands have the drive and adaptability that can propel them to new heights.

    33 min

About CMO Weekly

From the publisher's feed

"CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers. Each episode features in-depth conversations with influential marketing leaders, uncovering…