CMO Weekly

We were excited to have Andrew Katz, the CMO of Athletic Brewing Company, joining us. With over two decades of experience in the marketing world, Andrew has led transformative campaigns for some of the biggest brands across industries such as food and beverage, finance, and alcohol.

In this episode, we spoke with Ryan Meegan, who co-founded Dude Products with his three buddies in a tiny Chicago apartment in 2011.

Marcelo Cortez, the Chief Marketing Officer of Manscape, is a master class in creativity, strategy, and brand building. He started his career as an art director at Lou Lara. Then, he moved on to DM9DDB before becoming a managing partner and creative director at Duda Propaganda. He crafted and executed marketing and innovative strategies there, leading a team of 20 creatives overseeing production and media strategy.

In this episode, we sit down with Hollywood marketing veteran Loren Schwartz, whose illustrious career spans from Fox Searchlight to Sony Pictures and beyond. Loren takes us on a journey through the ever-evolving landscape of movie marketing, sharing insider stories from iconic campaigns like "Superbad," "Pineapple Express," and "Evil Dead." With a career that began in the era of newspaper ads and has transitioned into the age of digital targeting, Loren offers invaluable insights into the art of crafting memorable movie campaigns and the challenges of adapting to new marketing technologies.

From his early days making Super 8 films to becoming a CMO, Loren discusses the importance of passion, creativity, and building strong relationships with filmmakers and talent. He reveals the delicate balance between pushing creative boundaries and getting stakeholder buy-in, and shares his experiences working with industry giants like Adam Sandler and Judd Apatow. Whether you're a film buff, a marketing professional, or simply curious about the inner workings of Hollywood, this episode offers a fascinating glimpse into the world of movie marketing and the creative mind behind some of cinema's most unforgettable promotional campaigns.

Todd Abrams went from being nicknamed "Lumpy" to an IFBB pro men's physique competitor and co-founder and CEO of ICON Meals, a company that delivers healthy meals to thousands across the US.

Dominic's journey is a testament to the power of early passion. At the tender age of eight, he was more enamoured with the sports business than the games themselves, even going as far as to call the Boston Celtics for a job. His dedication and commitment to his passion are truly inspiring.

From studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone, he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health.

- [05:51] The lightbulb moment behind launching Rhone

- [29:56] The decision to expand into women's activewear

Picture this: you're scrolling through the Miami Dolphins' social feeds. You expect to see the usual suspects - the star quarterback, the lightning-fast wide receiver. But wait, what's this? A long snapper getting the spotlight? That's right. In a bold move that might seem like a social media sin, the Dolphins focus on the team rather than the stars. It's all about the collective, not the individual. Why? Because according to VP of Brand Marketing Michael Shaw, the team ethos is king.

Marketers these days are constantly spinning their wheels with ad platforms and algorithms that seem impossible to tame. But what if I told you true marketing magic stems from understanding human emotions?‍

Remember playing with Barbies for hours of fun? If you’re a parent now, you probably hard passed on buying your kid the doll you enjoyed years ago. “Lame,” “not with it,” and “gives girls wrong ideas” are feelings about the 60-year-old toy.