CMO Weekly

Join us as we dive into the inspiring journey of Steph Smith, VP of Marketing at Hyperice. From her early days at Nike to her leadership at Hyperice, Steph shares how she has shaped wellness and recovery tech into a global phenomenon. Learn about her innovative marketing strategies, impactful partnerships with top athletes, and how she’s scaling Hyperice internationally. Discover what it takes to drive brand growth in a competitive landscape and create a culture of collaboration and creativity.

Join us for an insightful conversation with Yvette Davis, a dynamic marketing leader shaping the future of Dave & Buster's and Main Event. With over 15 years of experience spanning digital platforms, multicultural marketing, and brand strategy, Yvette shares her journey from agency roles to building an end-to-end digital marketing function for two iconic brands. Learn about her leadership philosophy, creative campaigns, and the importance of humanizing brands to foster genuine connections.

Discover how Carolyn Nephew, a marketing leader with a proven track record, has revolutionized iconic brands like Mucinex, Airborne, and Durex. From her early agency days to her transformative work at Reckitt, Carolyn shares insights on staying innovative, tackling challenges in the CPG industry, and creating groundbreaking campaigns. Learn how she’s saving millions, driving engagement, and redefining what it means to market legacy brands in the modern world.

🎙 From Administrative Assistant to CMO of Morgan Stanley: Alice Milligan's Journey

Alice Milligan's career is a testament to resilience, adaptability, and bold decision-making. Starting as an admin at AT&T, Alice pursued her education at night, worked her way up, and eventually became CMO of Morgan Stanley.

Key takeaways from Alice’s inspiring story:

✨ Empowerment through education: She leveraged AT&T’s tuition program to earn her degrees while working.

✨ Calculated risks: From pivoting industries to taking unconventional roles, she embraced change.

✨ Humanizing a legacy brand: Alice transformed Morgan Stanley by integrating modern technology, inclusive partnerships, and innovative campaigns.

Her advice? “Be the CEO of your calendar.” Control your time and focus on what truly matters.

Discover how Karie Solland, Director of Communications at Arizona Complete Health, is transforming healthcare communications through creativity, strategy, and authenticity. From groundbreaking campaigns to leadership lessons inspired by motherhood, Karie's journey showcases the power of collaboration and innovation. Tune in to explore her unique insights and impactful work in the healthcare industry!

Discover the story of Alicia Tillman, the dynamic CMO of Delta Airlines, as she shares her journey of purpose-driven leadership and redefining global brand strategy. Learn how she transforms Delta into a lifestyle brand, builds emotional connections, and delivers premium, personalized experiences. From insights on marketing innovation to balancing career and family, this conversation is not just informative, but also packed with inspiration. Sponsored by Open Fortune – the creative way to connect with audiences! 🌟 Tune in now!

Discover the inspiring journey of James Rothwell, a marketing leader at United Airlines, as he shares insights from his dynamic career spanning startups and global enterprises. Learn how he mastered the art of storytelling, embraced digital transformation, and brought innovation to both B2B and B2C marketing. From creating unique loyalty experiences through MileagePlus to launching groundbreaking initiatives like Kinective Media, James reveals his strategies for building authentic, impactful campaigns. Whether you're a marketer, entrepreneur, or curious learner, this episode is packed with valuable takeaways. Watch the full episode now and gain actionable insights to elevate your marketing game!

Joining us today is James Belyeu, the creative force behind Breeze Airways' brand presence. As a skilled brand and content manager, James doesn't just craft content. He weaves narratives that elevate the Breeze Airways experience to new heights. With a rich background in the entertainment and textile retail industries, and an academic foundation in comp studies and German from BYU, James brings a unique blend of strategic thinking and artistic flair to everything he touches. His ability to deeply connect with his audience, whether it's a visually striking design or a compelling brand story, is a testament to his expertise and knowledge.

We're thrilled to have Devin as the Global Brand Director at Tinder. Devin's journey through the marketing landscape has been nothing short of impressive, with pivotal roles at OkCupid and Tinder. At OkCupid, she [specific achievement], and at Tinder, she [specific achievement], steering the ship of two of the most influential names in the dating industry.

We're thrilled to have Stacy Tava join us today. Stacy is the senior vice president of marketing at PepsiCo, where she leads the charge on some of the world's most iconic brands. From a recent role at Frito-Lay to overseeing Pepsi Co's hydration portfolio and spearheading major campaigns for Pepsi itself, such as the successful 'Pepsi Generations' campaign, Stacy's 17-year journey at PepsiCo has been nothing short of impressive.

Stacy's work has had a significant impact on the industry. She's been behind everything from launching new products like Pure Leaf, one of the fastest-growing premium iced teas, to leading global marketing strategies for some of the biggest food service accounts. Her innovative approach and strategic thinking have inspired many in the world of consumer goods. So, I'm really excited to dive in with Stacy.