In navolging op deze CMOtalk podcast, hebben we nu ook een internationale editie van CMOtalk waarin Klaas samen met Adam, CMO’s van over de hele wereld interview over actuele marketingthema’s. Met trots presenteren we de eerste aflevering ook hier aan jullie. Kijk voor meer afleveringen op cmotalk.global.

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As one of the frontrunners in digital transformation, L’Oréal engages consumers with innovative AI and AR solutions. Philipp Markmann, Chief Marketing Officer Western Europe of L’Oréal Group, explains how they are realizing their ambition to become the number one beauty tech company in the world. How do they create meaningful experiences with digital products that help build the love for their brands and recruit new consumers? And how did Covid-19 accelerate this digitization?