While there may be plenty of discussion about the disparity between funding for women-led startups and those led by men, women still receive just 2% of all venture capital funding. And yet, many women are still finding success as entrepreneurs. How? CNBC Senior Media & Technology reporter Julia Boorstin dug into the stories of women entrepreneurs founding, funding, and running companies, and uncovered a variety of smart tactics and approaches. Those stories and the data are shared in her new book, "When Women Lead." Julia spoke with Greylock marketing partner Elisa Schreiber in front of a live, female-majority audience as part of Greylock's Iconversations speaker series.