Electric cooperatives, by their very nature, are accustomed to dealing with disruptions large and small. But the landscape for managing crises is changing dramatically. Stephen Bell, NRECA's senior director for media and public relations, and Bill Coletti, CEO of the reputation management firm Kith, talk us through their advice on how to plan for, respond to and recover from events that interrupt our normal course of business.

This episode is sponsored by G&T Communications.