Where (and why) do coaches get stuck while creating pre-recorded courses?

How do you determine the structure of the programs, as per three levels?

How to determine what to offer in L1-L2-L3?

Should a coach sell pre-recorded courses at (under) Rs. 5000?

Should your courses be uploaded on a Learning Management System (LMS) software, or on unlisted videos on a YouTube playlist?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

00:00 Introduction

02:10 Recap of the last episode

04:16 Where (and why) do coaches get stuck while creating pre-recorded courses?

08:30 How do you determine the structure of the programs, as per three levels?

13:00 L1-L2-L3 of Pankaj’s & Manish’s coaching business

17:00 L1-L2-L3 for a singing / music coach

24:00 More examples of L1-L2-L3 in other niches

26:55 Factors that determine different levels in the coaching business?

29:30 Economics of the coaching business

41:50 How to determine what to offer in L1-L2-L3?

47:22 Should a coach sell pre-recorded courses at (under) Rs. 5000?

55:07 How to determine the structure of the programs in coaching?

1:03:33 Should the videos of your courses be short or long?

1:04:40 What equipment is needed to create an online course?

1:08:10 Should your courses be uploaded on a Learning Management System (LMS) software, or on unlisted videos on a YouTube playlist?

1:12:08 Recommendations of the week

1:13:11 Conclusion and what to expect from the next episode of Coach I Need Help

Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes

Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical

Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro

Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.

A new episode releases every Friday, at 6pm IST.

Why is the course completion rate so low in the coaching industry?

How does a coach benefit with more and more participants completing their courses?

Are live cohorts better than prerecorded courses?

Should the entire education system be taught in the form of prerecorded courses?

Why shouldn’t a coach start with selling direct high ticket programs?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

00:00 Introduction

03:00 Pankaj & Manish discuss books

05:40 Why is the course completion rate so low in the coaching industry?

17:30 How does a coach benefit with more and more participants completing their courses?

22:22 How do creators like Ankur Warikoo manage to sell economical programs profitably?

25:35 Are live cohorts better than prerecorded courses?

33:30 Should the entire education system be taught in the form of prerecorded courses?

38:09 Which niches should focus on prerecorded programs?

45:43 Should you create a program and then sell, or should you sell and then create?

1:00:35 Why should a coach design courses over multiple levels? Isn’t it better to deliver everything in one go?

1:16:40 All inclusive pricing is not the best strategy (using hotels as an example)

1:20:20 Pankaj shares his experience and agrees why value ladder/ selling multiple levels make sense in the coaching business

1:26:00 Manish predicts the future of Coach I Need Help, as a podcast/ community and the coaching industry

1:30:26 Long term benefits of creating a community and selling programs in levels

1:34:25 Why shouldn’t a coach start with selling direct high ticket programs?

1:42:40 How did Pankaj almost get scammed?

1:52:49 How to determine when to launch a new level?

2:01:53 A precursor on what to episode from Part II of Curriculum Design episode

2:05:00 Example of pressure selling vs. ethical sales process

2:18:25 Recommendation for the week

2:19:24 Conclusion

Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes

Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical

Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro

Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.

A new episode releases every Friday, at 6pm IST.

What important metrics that organic content creators must track?

What is the one constant challenge with organic content marketing?

What is the right frequency to post content?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

00:00 Introduction

04:12 What is organic content and why is it so important?

05:53 What is an online community for content creators?

07:49 How does someone create an online community as an absolute beginner?

11:11 Important metrics that organic content creators must track

14:40 One constant challenge with organic marketing

15:20 How does a new content creator/ coach/ digital business create a brand through organic content using the example of a maths teacher?

19:40 What is short form content and what is long form content and how to plan and create content?

22:42 Why should businesses create short form content and how to repurpose short form content across multiple platforms?

27:17 How can a business owner manage to create a balance between short form and long form content?

33:04 Role of editing in organic content creation

37:55 What is the right frequency to post content?

42:00 What are the benefits of creating short form content to businesses?

50:08 Which should be the first platform to start creating content for a coach/ digital business owner?

59:25 A psychological benefit of creating content for your business growth

1:05:03 How does your content help your business to grow?

1:10:08 Manish’s view on lesser popular platforms like Quora & Reddit

1:12:26 How to grab the attention of your target audience on any platform?

1:17:33 The main purpose of content marketing for any business and role of blogs and SEO

1:22:30 What does Manish Ahuja’s social media strategy look like?

1:29:42 How does someone brand new start their content marketing journey without getting overwhelmed?

1:42:22 How to overcome the fear of creating video content?

1:45:23 Repurpose your content. A strategy suggested by Gary Vaynerchuck/ Garyvee

1:54:50 The easiest way to network and get noticed (share other creator’s content and tag them)

1:58:20 Importance of a website in the coaching and digital business

2:00:48 A request from Pankaj & Manish to the audience

2:05:12 Recommendations of the week

2:07:53 Role of email newsletters in the coaching/ digital businesses

2:10:32 Manish reveals plans to launch Paycheck To Profit

2:12:25 Closing Thoughts

Recommendations of the week

Atomic Habits by James Clear: https://amzn.to/3LPfLb8

The Checklist Manifesto by Atul Gawande: https://amzn.to/424742C

Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manish Ahuja's free daily newsletter by visiting: https://MrEmogical.com/notes

Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical

Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro

Can ads tracking and optimisation processes be completely automated?

What are the first steps for a coach/ digital business to get started with their ads management?

What is the biggest advantage of social media ads for a business (compared to ads in print/ billboards/ mainstream ads)?

Why should coaches and digital businesses outsource their ads to an agency?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

00:00 Introduction

03:40 Example of Tracking & Optimising in Offline/ Restaurant Business

08:18 Can ads tracking and optimisation processes be completely automated?

18:16 What are the first steps for a coach/ digital business to get started with their ads management?

22:44 Manish shares his experience of starting his ads and challenges of finding a good digital marketing agency

33:25 What is CPM (cost per thousand impressions/ cost per mille)?

35:10 What are the “reach” & “impressions (of ads)?

39:00 The biggest advantage of social media ads for a business

41:55 Logic behind why does meta charge advertisers on CPM and what are “ad clicks”, link clicks, CTR (Click Through Rate) and CPC (Cost Per Click)?

52:34 How does auction of ads on facebook platform work for the users and advertisers?

56:48 Why should coaches and digital businesses outsource their ads to an agency?

58:55 What are landing page views?

59:27 Recap of all the terms explained in the episode till this point

1:03:26 How to control/ reduce CPM? Can CPM be reduced?

1:06:15 Why does CPM shoot up all of a sudden?

1:19:14 Is it a good idea to cap CPM rate while setting up your ads on facebook/ Meta?

1:22:05 Why coaches/ digital businesses should not run their ads by themselves?

1:27:38 Is there any business that will not benefit from running ads on facebook/ meta?

1:32:15 What is Microsoft Clarity and its importance in performance marketing?

1:38:00 A birdseye view on Google Analytics

1:42:42 A birdseye view on Facebook Pixel

1:46:04 Pankaj & Manish reflect on today’s episode

1:55:30 What to expect from the next episode of Coach! I Need Help

Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of BusinessMunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manish Ahuja's free daily newsletter by visiting: https://manisshahuuja.com/subscribe

Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical

Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro

Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.

A new episode releases every Friday, at 6pm IST.

Do coaches and digital businesses need a website in 2023?

What is a domain, server and a website?

What is a landing page?

How to nurture your email list to build trust and relationship with your subscribers?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

00:00 Introduction & Pankaj talks about his new new MacBook

05:35 Do coaches and digital businesses need a website in 2023?

06:57 What is a domain, server and a website?

11:05 Essentials of a website for a digital business and/ or a coaching business

18:30 Branding of your business (and how it reflects on your website)

25:33 Importance of fast loading websites

31:27 Importance of a professional email for your business

38:40 What is a landing page?

47:45 What are the components of a good landing page?

55:20 ATF & BTF in a landing page (above the fold and below the fold)

1:00:05 The Thank You page, Facebook Pixel integration, Google Analytics and its importance

1:10:34 How to build a relationship with leads using emails/ WhatsApp?

1:18:56 How to nurture your email list to build trust and relationship with your subscribers?

1:34:00 How to build the mindset to nurture your audience to build a brand?

1:35:30 This week’s recommendations

1:40:53 What to expect from the next episode of Coach! I Need Help

Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manish Ahuja's free daily newsletter by visiting: https://manisshahuuja.com/subscribe

Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical

Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro

Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.

A new episode releases every Friday, at 6pm IST.

What is a seminar and why is it important to know what a seminar is to understand how a webinar works?

Is the webinar business model a profitable way of running a coaching or a digital services business?

How does one get into the belief system that a webinar business model can be made profitable?

What are the components that decide the success of a webinar?

Does the webinar remain the same every time or does the script/ content need to be different for every webinar?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

00:00 Introduction & Context for the episode

03:42 What is a seminar and why is it important to know what a seminar is to understand how a webinar works?

07:49 What is the difference between a webinar and a workshop?

11:40 Is the webinar model profitable in 2023?

14:00 How does one get into the belief system that a webinar business model can be made profitable?

19:10 How did Manish Ahuja create his webinar script?

26:35 Is webinar selling a difficult process?

39:00 The real reason why webinars don’t work for some people

43:03 Components that decide the success of a webinar?

44:44 Importance of creating content and how it impacts webinar sales

49:28 Pankaj & Manish’s experience and comments on Siddharth Rajsekar & Digital Deepak

1:09:09 What are the two kinds of webinars?

1:10:15 Does the webinar remain the same every time or does the script/ content need to be different for every webinar?

1:22:30 Future of automated webinars using advanced automations and deep marketing techniques

1:28:22 What is the important element of a webinar?

1:44:50 Recommendation for the week

1:48:00 What to expect from the next episode

Connect with Sanjit Chakrabarti on LinkedIn: https://www.linkedin.com/in/sanjitchakdm/

Visit https://growonlinetoday.com/ to download a free ebook from Sanjit

Visit https://bit.ly/dcb-ilh-free to get the course “Digital Coach Blueprint” from Siddharth Rajsekar for free

Recommendations in this episode:

Click Here to buy your copy of $100 M Offers by Alex Hormozi

Click Here to buy your copy of The Power of The Subconscious Mind by Dr. Joseph Murphy 

Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manish Ahuja's free daily newsletter by visiting: https://manisshahuuja.com/subscribe

Connect with Manissh on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical

Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro

Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.
A new episode releases every Friday, at 6pm IST.

00:00 Introduction

05:09 What is a (Marketing) Funnel?

07:30 Example of funnel in the offline world

10:18 Why does a business need a funnel?

12:46 Example of funnel of Paycheck to Profit

16:26 Why did Manish hate the concept of funnels/ filters earlier, and what changed?

19:20 The live webinar, live workshop, paid workshop model

24:18 Why a coach shouldn’t start with automated webinars, right from the start?

31:30 Lead generation to conversion business model with examples

37:00  The VSL business model/ VSL funnel

41:50 The hybrid funnel

45:07 What’s the best funnel/ business model?

46:30 Other miscellaneous funnels & impact of the book funnel

50:19 Stay away from these marketers

52:39 Live cohort coaching vs pre recorded courses

01:00:55 Pankaj changes Manish’s POV

01:10:50 Low ticket vs high ticket sales in the coaching industry

01:06:06 Myth: High ticket programs lead to more impact and transformation

01:20:45 Customer journey of Paycheck to Profit customers

01:27:55 Let’s talk about tools needed in a digital business

01:29:35 Tools needed to design ads @ Canva

01:32:45 Dorik/ Wordpress: Tool to create website + landing pages

01:34:09 Zoho Forms to track UTM parameters on landing pages + disclaimer

01:35:25 Email marketing tools - Sendy + Convertkit + Zoho Campaigns + Flodesk

01:38:29 Wordpress Hosting Tool - Cloudways

01:39 53: Domain Purchases via Namecheap/ GoDaddy

01:40:25 WhatsApp Marketing @ WA.Team/ Wati

01:43:00 Marketing Automations @ Pabbly Connect

01:54:20 Payment Processing @ Pabbly Subscription Billing

01:56:09 Payment Gateway @ Instamojo/ Razorpay/ Cashfree Payments

01:56:55 Learning Management System @ Teachable/ Thinkific

01:59:35 How to decide how much to invest in tools for your business

02:05:28 Closing Thoughts

Links for tools recommended in the episode:

Dorik: https://dorik.com/?via=24

Zoho Forms: https://go.zoho.com/6Xg

Sendy: https://sendy.co/?ref=GVD9T

Zoho Campaigns: https://go.zoho.com/POJ

Cloudways:https://bit.ly/cloud-ways-2023

Namecheap: https://namecheap.pxf.io/c/2607958/386170/5618

Wati:

Pabbly Connect: https://www.paytopro.in/pc-cinh

Pabbly Subscription Billing: https://payments.pabbly.com/api/affurl/RVYZ07kQyUZ0Z1HUKZ1m/B10Z11YSF0eVsir7o?target=w4UQrrgZ05qQUQa5n

Instamojo: https://imjo.in/YKxm59

Razorpay: https://rzp.io/i/KF7nOQktIs

Teachable: https://teachable.sjv.io/x9g67x

Thinkific:https://bit.ly/thinkific-free-first-month

Disclaimer: The links mentioned above may be affiliate links

Pankaj Agarwal & Manissh Ahuuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

What are the components of a good offer (an overview)?

References:

How to decide how narrow the niche should be?

How to find the unique positioning for your coaching business?

How can businesses with a very narrow niche make a large sum of money?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

Recommendation for the week:

Book: Pour Your Heart Into It: How Starbucks Built a Company One Cup At A Time by Howard Schultz https://amzn.to/3n1nYPF

Pankaj Agarwal & Manissh Ahuuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manissh Ahuuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manissh Ahuuja's free daily newsletter by visiting: https://manisshahuuja.com/subscribe

Connect with Manissh on social media:

YouTube: https://youtube.com/@ManisshAhuuja

LinkedIn: https://linkedin.com/in/ManisshAhuuja

Instagram: https://instagram.com/ManisshAhuuja

Twitter: https://twitter.com/ManisshAhuuja

Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro

A new episode releases every Friday, at 6pm IST.