In this Coach of the Month interview, Cate sits down with Heather Stoken, a YHC Mentor who is currently enrolled in YHC Mastery.

When your uniqueness leads you to your niche, opportunities start to unfold. Heather started with Synergy Bloom, her basic habits course based on Cate's Body Thrive model. Her husband's career as an airline pilot led her to target people in the airline industry who live a very alternative lifestyle that is not conducive to health and wellness. The importance of working with this niche population centers around the potentially fatal consequences of airline staff who are often sleep deprived and living an unhealthy lifestyle that is out of sync with their circadian rhythms.

Comparing Heather's websites, Synergy Bloom is a typical Yoga Health Coach's website. It's Heather in her element being Heather. Her niche website, Fit Fly Movement, is very different. Heather used a "5 words exercise" from the YHC course to determine what that site would look like. It's clean, concise, corporate. It's meant to appeal to a niche that has little to no knowledge of or interest in yoga or ayurveda.

Heather's advice to new or prospective yoga health coaches is that you don't have to know your endgame to get started. YHC provides the information, the content, and the skills you need to succeed. Book your free coaching call today: https://yogahealthcoaching.com/be-a-coach.

What you'll get out of tuning in:

• How to use what you already know to find your niche
• How to market to your niche
• Why you don't need to know your endgame to start Yoga Health Coaching

Links:

• Body Thrive Book
• YHC Have a conversation
• Related YHC Podcast
• Related YHC Blog

Show Highlights:

• 0:00 - When your uniqueness leads you to your niche, opportunities start to unfold. Heather started with Synergy Bloom, her basic habits course based on Cate's Body Thrive model. Her husband's career as an airline pilot led her to target people in the airline industry who live a very alternative lifestyle that is not conducive to health and wellness.
• 7:50 - The importance of working with this niche population centers around the potentially fatal consequences of airline staff who are often sleep deprived and living an unhealthy lifestyle that is out of sync with their circadian rhythms. Pilots and flight attendants themselves have an injury rate higher than that of construction workers.
• 8:45 - Comparing Heather's websites, Synergy Bloom is a typical Yoga Health Coach's website. It's Heather in her element being Heather. Her niche website, Fit Fly Movement, is very different. Heather used a "5 words exercise" from the YHC course to determine what that site would look like. It's clean, concise, corporate. This website is sent to airlines in a request to get them to include the course in their mandatory monthly training.
• 13:45 - Injuries and illnesses that prevent staff from working have a personal cost to the individual but also a cost to the company (or airline). In the airline industry, there may be a direct correlation between the time spent working and the likelihood of illness or injury. Drugs prescribed for injuries, particularly opiods, can lead to addiction, which further diminish work performance and quality of life.
• 22:15 - Yoga Health Coaching gives us the tools and the plan we need to discover our niche and market to that niche. Heather started by asking individual pilots and flight attendants to fill out a survey for her. From the survey responses, she started to form the focus of her program.
• 30:10 - Heather is a Yoga Health Coaching Mentor who is currently enrolled in YHC Mastery. Her advice to new or prospective yoga health coaches is that you don't have to know your endgame to get started. YHC provides the information, the content, and the skills you need to succeed.

Favorite Quotes:

• "What happens with niching, and what happens the more you own your uniqueness, different opportunities start to unfold." --- Cate Stillman
• "I had this philosophy that everybody needs to move better in their body, know their body better, be an advocate for their own body before they outsource their healthcare." --- Heather Stoken
• "There are so many skills and so much information in the Yoga Health Coaching program. It's so rich in content." --- Heather Stoken
• "You don't necessarily have to know what your endgame is to start the game." --- Heather Stoken

Guest BIO:

Heather Stoken is an herbalist, Yoga and Yoga Tune Up® teacher, and student of Ayurveda. She has been practicing transformative work for the last 10 years in beautiful Portland, Oregon and on retreats and workshops throughout the Country.

Heather is passionate about her yoga both on and off the mat, and integrates fun as well as anatomical understanding into her teaching. Off the mat, Heather is a mother, a novice artist, poet and chef, as well as a lover of travel and the great outdoors.