About this episode: In this episode of the Wellness Pro Show, Cate Stillman sits down with Carey Peters, Co-Founder of Health Coach Institute (HCI), for the most candid conversation about certifications the wellness industry rarely gets to hear.

Carey has spent more than two decades training tens of thousands of coaches across more than 50 countries, building and successfully exiting one of the largest coach training organizations in the world, and now mentoring founders and executives at the highest level of their careers. Her perspective on when a certification is the smartest investment you will ever make, and when it is simply a very expensive form of procrastination, is hard-won, deeply practical, and refreshingly direct.

This conversation traces Carey's unlikely journey from working actress to accidental entrepreneur, through the creation of Holistic MBA and then Health Coach Institute, all the way to a multi-million dollar exit in 2023. Along the way she shares the inside story of how HCI scaled rapidly by marrying a powerful coaching methodology with sophisticated lead generation, what happens to a founder's vision when private equity enters the picture, and what she now knows about building something that lasts.

For wellness professionals weighing their next investment, whether that is enrolling in a program, creating their own certification, or building a membership-based business model, this episode offers the clearest and most honest framework available for making that decision well.

Key Takeaways:

• The Certification Collecting Trap: Why endless training can become a comfortable and costly form of avoidance, and how to recognize when that is what is happening

• The Green Light for Creating Your Own Certification: Why the signal to build your own program is not a methodology in your mind but proven results with real clients who are already asking you to teach them what you do

• Accreditation in Context: What bodies like ICF and the National Board of Health and Wellness Coaches actually mean for your business, and how to evaluate their value specifically for your audience at point of sale

• Confidence Comes From Doing: Why every coaching school produces graduates who struggle with confidence, and why the only real cure is working with more clients, not enrolling in more programs

• The Business Model is the Differentiator: Why for practitioners who already have a stack of credentials, a sustainable business model moves the needle far more than another certification ever will

• What Private Equity Does to a Founder: The honest account of what changes when outside investors or buyers enter a coaching business, and what founders need to know before they take that path

Resources and Links:

Carey Peters Website: https://careypeters.com

Health Coach Institute: https://www.healthcoachinstitute.com

Wellness Pro Hotline: https://api.leadconnectorhq.com/widget/bookings/wellness-pro-hotline

Wellness Pro Academy: https://wellnesspro.academy

Yogahealer: https://www.yogahealer.com

About the Guest, Carey Peters: Carey Peters is the Co-Founder of Health Coach Institute, one of the world's leading health and life coach training programs, where she helped train tens of thousands of coaches across more than 50 countries. A Master Health and Life Coach, speaker, and trusted business mentor, Carey spent more than two decades teaching coaches how to deliver real transformation and build sustainable, profitable practices. She now works at the executive level with founders and leaders navigating their next chapter.

About the Host, Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For more than two decades she has helped wellness professionals build thriving membership communities rooted in ancient wisdom and innovative structure. She is the author of Body Thrive, Master of You, Uninflamed, and Primal Habits.

Wellness Pro Academy: https://wellnesspro.academy

Yogahealer: https://www.yogahealer.com

Primal Habits: https://amzn.to/3OvfPOx

Uninflamed: https://amzn.to/3UUBgJ2

Body Thrive: https://amzn.to/3udNFR0

Master of You: https://amzn.to/3OlfoGn

What would shift in your practice if you stopped waiting to feel ready, and started treating your next client session as the only certification that actually matters?

About this episode: In this episode of the Wellness Pro Show, Cate Stillman sits down with Jennifer White of JJEmmaWhiteCoaching.com — a Club Thrive and Wellness Pro Academy member who is in the process of building her own membership club around aligned motherhood.

What unfolds is a real-time coaching session on one of the most common questions wellness pros face when transitioning from one-on-one coaching into a club model: how do you create shared experiences and group cohesion while still honoring each member's individual journey?

Cate walks Jennifer through the foundational frameworks that underpin every successful club — from the 7/30 onboarding experience that turns new members into true insiders, to mapping core competencies across a seasonal annual rhythm that members genuinely look forward to renewing each year. Jennifer shares her five core competencies for aligned motherhood — including deconditioning motherhood, reclaiming identity, and aligned parenting — and together they explore how tools like soul collage, the deathbed perspective exercise, and intentional seasonal themes can create the kind of belonging that keeps members coming back not just for the content, but for the community.

This episode is a masterclass in club architecture for any wellness pro ready to move beyond one-on-one work and into a model that scales with depth, not just numbers.

Key Takeaways:

• Cohesion Over Customization: Why shared experiences at the same time create more transformation than personalized tracks running independently
• The 7/30 Onboarding Framework: How to design the first seven and thirty days so every new member feels like they have made the team
• Core Competencies Mapped to Seasons: How to turn your expertise into a living annual curriculum that members cycle through with increasing depth each year
• Soul Collage as a Club Practice: How intuitive creative tools pull members out of consumption mode and into the role of creator — a shift that accelerates transformation
• Structure Precedes Evolution: Why the most transformational group experiences are also the most intentionally structured ones

Resources & Links: Jennifer White Coaching: https://jjemmawhitecoaching.com Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com

About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 25 years, she has guided wellness professionals and individuals to align their habits, health, and business with natural intelligence and sustainable practices.

Many wellness professionals build businesses around courses, retreats, and consulting packages. Over time, this can lead to a cycle of constant launching without sustainable growth.

In this episode, Cate Stillman speaks with Paula Pister about her transition from running many small offers to building a year-long membership community called Club Radiance.

They explore how wellness entrepreneurs can shift from fragmented offerings toward a deeper container where transformation happens through community, accountability, and long-term commitment.

The Limits of Endless Programs Launching courses and workshops repeatedly can lead to burnout and inconsistent revenue.

The Power of Community Containers Transformation deepens when people grow together in a structured community.

Clarity Creates Momentum Having one core offer makes marketing and enrollment much simpler.

Collaboration Over Competition Wellness professionals can strengthen their impact by partnering and sharing expertise.

Technology as a Support Tool AI tools can accelerate the business building process while preserving human connection.

Paula Pister https://mindbodybright.com

Wellness Pro Academy https://wellnesspro.academy

Yogahealer https://yogahealer.com

Paula Pister is the founder of MindBodyBright and creator of Club Radiance, a community focused on helping midlife women reclaim vitality through ancient wisdom and supportive community practices.

Cate Stillman is the founder of Wellness Pro Academy and Yogahealer, where she helps wellness professionals build sustainable businesses through transformational membership communities.

What would your wellness business look like if you focused less on launching programs and more on leading a community over time?

About this episode:

In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Linda Hunt of sumsolutions.com to explore the deep connection between your business structure, your pricing, and your nervous system . Linda, a pioneer in remote accounting and business consulting, shares how clarity and structure allow business owners to lead with confidence rather than burnout .

Together, they unpack the "ugly side" of unsustainable business practices and how to move toward a model that supports you emotionally and physically . Linda introduces the concept of the Minimum Aligned Price (MAP)—the baseline rate required to live sustainably and stress-free . This conversation bridges the gap between technical "craft" and the business leadership required to guide clients toward life-changing transformations .

Rather than trading hours for dollars, Cate and Linda emphasize shifting toward results-based pricing and building "clubs" or communities that remove the practitioner from the exhausting "monkey in the middle" position .

Key Takeaways:

• The Minimum Aligned Price (MAP): How to calculate a rate that accounts for your desired salary, business expenses, and actual client-facing hours, including strategic "thinking time" .

• Nervous System Regulation: Why your body "keeps score" and how to handle the "wobble" in your voice when raising your rates .

• Results-Based vs. Time-Based: Shifting the focus from consultations to the value of the end transformation for the client .

• Structure Precedes Evolution: Why a bounded, clear business structure is required to hold you so you can do your best transformational work .

• Caring Without Caring: Maintaining compassion and boundaries without overcompensating for a client's results or leaking energy .

This episode is essential for wellness professionals who are ready to stop "babysitting" and start leading a sovereign, profitable business that supports their lifestyle .

Resources & Links:

• Sum Solutions: https://sumsolutions.com

• Free Training: The Perfect Pricing Formula

• Book: The Money Conversation by Linda Hunt (Coming March 2026)

• Wellness Pro Academy: https://wellnesspro.academy

• Yogahealer: https://www.yogahealer.com

About the Guest – Linda Hunt: Linda Hunt is the founder of Sum Solutions, where she helps business owners find the clarity and structure needed to lead with confidence . With decades of experience in accounting and coaching, she specializes in "pricing resets" that recalibrate a business to support the owner's capacity and nervous system .

About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy . For over 25 years, she has guided wellness professionals to move beyond transactional models into high-commitment, high-ticket membership communities .

Tune in and reflect: "What is your Minimum Aligned Price, and is your current business structure holding you—or are you exhausted from holding it?"

What if the crisis you're trying to fix is actually an invitation?

In this intimate and wide-ranging conversation, I sit down with Dr. Claudia Welch to explore near-death experiences, menopause, identity collapse, and the spiritual art of surrender.

After surviving a life-threatening case of MRSA pneumonia, Claudia found herself stripped of certainty, control, and even aspects of her professional identity. What emerged wasn't just physical healing—but a profound shift in how she relates to death, leadership, and the second half of life.

Together, we explore:

• The true meaning of "sacrifice" — to make sacred

• What illness can dismantle (and reveal) about identity

• Why menopause is mythological—not just hormonal

• The danger of over-identifying with being the expert

• "Sell your knowledge, purchase bewilderment"

• Death awareness as a clarifier of what truly matters

• The Vanaprastha (forest dweller) stage of midlife

• Leadership beyond hustle and control

This episode isn't about optimizing harder.

It's about loosening your grip.

If you're navigating midlife, health changes, burnout, or a quiet internal shift you can't quite name—this conversation will meet you there.

Notable Quote: "Be ready to leave everyone and everything at any time."

Listen in for a deeply reflective dialogue on surrender, maturity, and what it means to lead—and live—from depth rather than dominance.

Connect with Dr. Claudia Welch: Website: https://drclaudiawelch.comMenopause Chronicles: https://drclaudiawelch.comBook: Balance Your Hormones, Balance Your Life

If this episode resonates, subscribe, leave a review, and share it with someone navigating their second act.

About this episode:

In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Mitchell Osmond to explore what it really takes to grow a wellness business that is profitable, sustainable, and aligned without burning out or losing the heart of your work.

Together, they unpack the behind-the-scenes realities many wellness entrepreneurs face: inconsistent revenue, wearing too many hats, unclear positioning, and the constant tension between serving clients deeply and running a business that actually supports your life.

Mitchell shares practical insights on leadership, business clarity, and operational focus helping wellness professionals shift from reactive decision-making into intentional growth. This conversation bridges strategy and self-leadership, offering grounded guidance for those ready to mature their business without sacrificing integrity or wellbeing.

Rather than chasing hustle or hype, Cate and Mitchell emphasize building strong foundations clear offers, aligned systems, and values-driven decisions that allow your work to scale in a way that feels sustainable and human.

Key Takeaways:

• Why many wellness businesses plateau and how to move beyond survival mode

• The importance of clarity in offers, roles, and leadership

• How sustainable growth starts with better decision-making, not more effort

• Shifting from operator energy into long-term business stewardship

• Building a business that supports your nervous system, not drains it

This episode is especially valuable for wellness professionals who know their work makes an impact—but are ready for their business to feel more stable, spacious, and profitable.

Resources & Links:

• The Dad Nation: https://www.dadnationco.com/
• Wellness Pro Academy → https://wellnesspro.academy
• Yogahealer → https://www.yogahealer.com

About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 20 years, she has guided wellness professionals to build businesses rooted in body intelligence, aligned leadership, and sustainable growth.

Tune in and reflect: What would change if your business supported your energy as much as your mission?

About this episode:

In this timely episode of The Wellness Pro Show, Cate Stillman sits down with leaders from the California College of Ayurveda (CCA) to explore what it really takes to build a successful, sustainable Ayurveda business in today's wellness economy.

Together, they unpack the gap between clinical training and real-world practice, why so many skilled practitioners struggle financially, and how Ayurvedic professionals can shift from one-on-one consults into scalable, ethical business models—without compromising the depth or integrity of the tradition.

This conversation is essential listening for Ayurveda students, graduates, and wellness professionals who want to serve more people, earn consistently, and build careers that last.

Key Takeaways:

🌿 The Reality of Ayurveda Practice Today Why clinical skill alone isn't enough—and what modern practitioners must understand about marketing, positioning, and sustainability.

📈 From Practitioner to Professional How Ayurvedic practitioners can move beyond hourly consults and design offers that support both transformation and income stability.

🧠 Education vs. Implementation Gap Where most Ayurveda programs stop—and how CCA is helping graduates bridge the gap between learning Ayurveda and living from it.

🤝 Community-Based Models Why group programs, memberships, and clubs are becoming the future of Ayurveda practice—and how they align with traditional wisdom.

🔥 Integrity Without Burnout How to grow an Ayurveda business that honors lineage, avoids hustle culture, and supports long-term practitioner wellbeing.

🔑 Career Longevity for Ayurveda Pros What it takes to stay in practice for decades—not years—while adapting Ayurveda to modern client needs.

Who this episode is for: • Ayurveda students & graduates • Wellness practitioners feeling stuck or under-earning • Coaches and healers wanting scalable offers • Anyone curious about the future of Ayurveda as a profession

Resources & Links: 🌿 California College of Ayurveda (CCA) - https://www.ayurvedacollege.com/ 🌿 Wellness Pro Academy - https://wellnesspro.academy/homepage/ 🌿 Club Thrive - https://clubthrive.global/ 🌿 Yogahealer - https://yogahealer.com/

About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she has helped wellness professionals build regenerative lives and businesses rooted in body intelligence, habit change, and aligned leadership.

🎧 Tune in and reflect: How could your Ayurveda practice evolve if it supported both deep healing and sustainable income?

In this strategy-rich conversation, Cate Stillman is joined by Chloe Williamson, senior campaign manager at Interview Valet and specialist in podcast interview marketing for wellness professionals. Chloe brings deep insight into how healers, coaches, and practitioners can grow their influence, expand their reach, and attract aligned clients simply by sharing their expertise on other people's podcasts.

With years of experience booking authors, wellness pros, and thought leaders on top-ranked shows, Chloe explains the real mechanics behind podcast visibility: why long-form conversations convert better than social media, how to position your message so you stand out to hosts, and what wellness pros need to understand before hiring an agency or pitching themselves.

Together, Cate and Chloe break down how podcast interviews function as a scalable, sustainable marketing engine—especially for wellness professionals who want authority, trust, and meaningful relationships with potential clients.

Podcasting as Authority-Building Podcast interviews create instant credibility by letting people hear your story, values, and expertise in a deeper, more human format than typical online content.

Thought Leadership Over Algorithms Unlike short-form platforms, podcasts let you speak to highly aligned audiences who already want meaningful transformation—making lead quality dramatically higher.

The Right Message Matters More Than Big Shows Chloe explains how niche, mission-aligned podcasts often outperform large shows when it comes to conversions and connection.

Strategic Positioning Gets You Booked Wellness pros often pitch from the wrong angle. Chloe outlines the messaging, transformation story, and clarity needed to stand out to podcast hosts.

Long-Game Marketing That Compounds When repurposed correctly, one interview becomes months of content—expanding visibility, SEO, and brand assets.

Aligned Client Attraction Podcast listeners make decisions based on resonance, not pressure—leading to clients who are more committed, more prepared, and more invested.

• Chloe Williamson's Website: www.interviewvalet.com/chloe
• Wellness Pro Academy → https://wellnesspro.academy
• Yogahealer → https://www.yogahealer.com
• Cate's Books → Uninflamed • Body Thrive • Master of You • Primal Habits

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders toward deeper purpose, greater freedom, and regenerative growth—both personally and professionally.

If you shared your message on 10 aligned podcasts this year—how would your business and visibility change?

About this Episode

In this episode, Cate Stillman sits down with Elizabeth Stauder, a somatic transformation coach, trauma-integration guide, and founder of the Body and Soul Sanctuary. Known for her ability to translate deep nervous-system wisdom into practical healing pathways, Elizabeth blends somatic science, ancestral wisdom, and lived experience. After a near-death vaccine injury catalyzed her journey into trauma healing, she dedicated her work to helping others reconnect with the parts of themselves that were severed during overwhelm or cultural conditioning. Her community-based model empowers people to heal through connection, co-regulation, and embodied belonging.

Together, Cate and Elizabeth explore how trauma disconnects us from our inner resources, how community accelerates nervous-system repair, and why somatic reconnection—not willpower—is the foundation of true transformation.

• Trauma as Lost Resource: Trauma isn't a flaw or a wound to analyze—it's a disconnection from an inner resource that once kept you whole. Healing begins when we learn to reconnect with that missing piece instead of reliving what went wrong.
• Nervous System Repair Through Somatic Work: Elizabeth shows how somatic practices help the body remember safety, belonging, and coherence. When the nervous system realigns, old patterns naturally dissolve without force or struggle.
• Community as a Biological Need: Healing accelerates when we're surrounded by people who listen, attune, and move with us—just like birds or fish syncing in nature. Without this co-regulation, the journey becomes isolating and heavy.
• Reframing Cultural Narratives of "Brokenness": Modern culture tells us to handle everything alone, but rugged individualism only deepens disconnection. True transformation requires shared signals, support, and belonging—not self-reliance in isolation.
• The Power of Co-Regulation and Embodied Presence: In a safe group, nervous systems communicate nonverbally, creating an environment where insights arise organically. When we heal together, the unhealthy layers fall away because they're no longer needed.

• Website (Body & Soul Sanctuary): https://www.bodyandsoulsanctuary.com/
• Facebook: https://www.facebook.com/enteringstream/
• Instagram: https://www.instagram.com/entering_the_stream/
• YouTube: https://www.youtube.com/@elizabethenteringthestreamleadership
• Newsletter: https://enteringthestream.kit.com/0bf4f47a97
• Free quiz: https://elizabeth-dgdnu7dk.scoreapp.com/
• Wellness Pro Academy → https://wellnesspro.academy
• Yogahealer → https://www.yogahealer.com

Books by Cate Stillman:• Uninflamed → https://amzn.to/3UUBgJ2 • Primal Habits → https://amzn.to/3OvfPOx • Body Thrive → https://amzn.to/3udNFR0 • Master of You → https://amzn.to/3OlfoGn

Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer + Wellness Pro Academy. For over 20 years, she's helped wellness professionals and conscious leaders grow aligned, profitable, and regenerative businesses.

What is one habit you're ready to shift to support your energy, nourishment, and well-being?

In this mind-expanding conversation, Cate Stillman speaks with Benjamin Bressington, Australian entrepreneur and founder of Bare Remedy, about the renaissance of mushrooms in holistic medicine—and how ethical sourcing, spagyric extraction, and co-op innovation are changing the supplement industry.

Ben shares his unconventional journey from scaling tech startups to building a mushroom farm in rural Arkansas and launching a wellness co-op that's democratizing access to potent, clean, and effective adaptogenic products. Together, Cate and Ben unpack the truth behind what's in your mushroom coffee, why most supplements don't work, and how to build a mission-driven health business that truly serves humanity.

The Mushroom Awakening: Why adaptogenic mushrooms like lion's mane, cordyceps, and reishi are transforming immune, metabolic, and brain health—and what most "mushroom coffees" get wrong.

Extraction Matters: Learn why spagyric extraction delivers 95–100% bioavailability compared to weak, water-based methods—and how it unlocks the full healing potential of the fruiting body.

Integrity Over Hype: Ben reveals the dark side of the supplement industry—from mislabeled "organic" imports to filler-loaded formulas—and how Bare Remedy maintains uncompromised purity.

Microdosing & Mental Clarity: How microdosing supports mood regulation, focus, trauma recovery, and even helps wean clients off caffeine, sugar, or pharmaceuticals—without dependency.

The Co-Op Revolution: Discover how Ben turned his farm into a member-owned co-op, letting practitioners and wellness pros earn equity while sharing life-changing products with their clients.

Bare Remedy → https://bareremedy.net Wellness Pro Academy → https://wellnesspro.academy Yogahealer → https://www.yogahealer.com Books:

📘 Uninflamed by Cate Stillman → Amazon Link 📗 Primal Habits → Amazon Link 📙 Body Thrive → Amazon Link 📕 Master of You → Amazon Link

Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders to align their bodies, lives, and businesses with purpose and regenerative growth.

What would shift in your energy, clarity, and purpose if you swapped caffeine for a daily adaptogen ritual?