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About this episode: In this episode of the Wellness Pro Hotline, Cate Stillman sits down with Amy Glasser, founder of The Vital Well — an Ayurveda-based membership community for women seeking deeper vitality, hormonal balance, and long-term health. Amy has already done the foundational work: she has built her club, set up her classroom, refined her Vitality Checkup sessions, and established her sales cycle. Now the question is simple — how does she fill her pipeline consistently and convert cold leads into committed members?
What unfolds is a practical, laser-focused coaching session on one of the most underutilized lead generation strategies in the wellness industry: showing up in person at farmers markets, festivals, and community fairs to offer free Vitality Checkups. Cate walks Amy through the entire three-session funnel, from the initial pulse check at the table, through the assessment review on Zoom, to the Sacred Sales pitch that closes the client into a year-long club commitment.
This episode also covers how to handle time blocking as a single parent, when to offer certificates of completion and continuing education credits, how to create FOMO using a monthly club calendar, and why the closing call is simply about getting someone to defend their desire and commit to their health.
This is the Wellness Pro Hotline: real practitioners, real challenges, real coaching — on the record.
Key Takeaways:
Resources and Links: Fix Your Offer Session: https://api.leadconnectorhq.com/widget/bookings/fix-your-offer-session Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com
About the Guest, Amy Glasser: Amy Glasser is the founder of The Vital Well, an Ayurveda-informed membership community helping women reclaim their vitality, balance their hormones, and build sustainable long-term health. With over 10,000 hours of practitioner experience, Amy brings deep clinical expertise and genuine warmth to every client relationship. She splits her time between Santa Fe, New Mexico and San Pancho, Mexico.
About the Host, Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For more than two decades she has helped wellness professionals build thriving membership communities rooted in ancient wisdom and innovative structure. She is the author of Body Thrive, Master of You, Uninflamed, and Primal Habits.
Wellness Pro Academy: https://wellnesspro.academy
Primal Habits: https://amzn.to/3OvfPOx Uninflamed: https://amzn.to/3UUBgJ2 Body Thrive: https://amzn.to/3udNFR0 Master of You: https://amzn.to/3OlfoGn
What would change in your practice if you stopped waiting for leads to find you online and started showing up where your ideal clients already gather every week?
In this candid episode of the Wellness Pro Show, Cate Stillman sits down with Brenda Rigney — former COO of an $80M business turned company-of-one entrepreneur, founder of SKOOL Scale Camp, and one of the most successful summit hosts on the SKOOL platform — for a deep-dive conversation on how to build a genuinely location-independent business without losing revenue or engagement.
Brenda walked away from a corporate role trending toward a $500K solo business to intentionally rebuild everything around a different question: What if my business revolved around my life instead of my life revolving around my business?
The answer became SKOOL Scale Camp — a freemium community that has grown to over 13,000 members across two brands, generates $55K summits in 2 months, and runs entirely from wherever Brenda happens to be in the world (currently Northern France, previously Spain, next stop London).
Cate mirrors the parallel arc from her own 25-year online business journey — from HD Conference calls in 2001, through the launch of her own summit in 2015, to running Yogahealer, Club Thrive, and Wellness Pro Academy on SKOOL today. Together, they unpack what has genuinely shifted for wellness pros and online entrepreneurs, and where the leverage now lives.
Together, Cate and Brenda explore:
This episode is a practical, honest look at what actually works for solo wellness pros, coaches, and mid-career women entrepreneurs building sustainable businesses in the era of AI and community platforms — without burning out chasing scale.
Notable Quote: "It used to be like, when I do a summit, I have to be at home with all my stuff — camera, lights, all this. Now I'm like, why am I here? I could be in Paris running a summit. I could be in London running a summit. That's where this whole business model came for me. Not from scarcity — from abundance. I want my business to revolve around my life."
Connect with Brenda Rigney:
Connect with Cate Stillman:
Referenced in this episode:
If you're a wellness pro, coach, or mid-career entrepreneur wondering whether it's actually possible to build a real business that funds a location-independent life, this conversation is a working example — from two women who've done it, at different scales, with completely different offer stacks.
In this candid Wellness Pro Hotline episode, Cate Stillman sits down with Ally Watters — Wellness Pro Academy member, longtime bodyworker, and founder of Thrive Mode — for a real-time coaching session on the two hardest transitions most wellness pros face: migrating platforms and repositioning their business identity.
Ally has been running her coaching offer on Hey Marvelous for years alongside a busy bodywork practice, weekly Thursday group calls, and email campaigns in MailChimp. The engagement she wants is there in her live sessions, but not in the forum — because her current platform simply doesn't foster it. As she considers migrating to SKOOL, she's also facing a bigger identity shift: moving from "bodyworker who coaches on the side" to "coach who does bodywork on the side."
Cate walks her through both moves in real time — including how to migrate without rebuilding everything, why community engagement is the true multiplier of member success, and how to reposition existing clients into the new structure without losing them.
Together, Cate and Ally explore:
This episode is a working example of what a Wellness Pro Hotline session looks like — no theory, no fluff, just direct coaching on the exact obstacles wellness pros hit as they scale from transactional to transformational.
Notable Quote: "Some people are self-employed. There's a lifestyle cost that goes with that. Part of it for us is we have so much agency, we have so many choices, that it's easy to get caught up. But rarely do we have 300 customers. We usually have 20 to 35. So it doesn't need to be that fancy."
Connect with Ally Watters:
Connect with Cate Stillman:
Referenced in this episode:
If you're a wellness pro considering a platform migration, repositioning your business, or wondering whether community engagement is really worth the effort — this real-time coaching session is your working example.
In this special episode of the Wellness Pro Hotline, Cate Stillman sits down with Marita Robinson — a Colorado-based attorney turned mediator — for a live Future You coaching session on how to build a business that fits your life instead of running it.
Marita spent years in litigation and public defender work before recognizing what many wellness-oriented professionals eventually see: the traditional legal path was misaligned with the woman she was becoming. In this recorded coaching call, Cate and Marita work in real time to design a new business model — one that combines Marita's mediation license with holistic support for individuals and couples navigating major life transitions.
The result is a working concept Cate helps Marita name on the spot: The Healthy Split — a boutique mediation and life design practice for highly conscious clients moving through divorce, career pivots, and other identity-level transitions.
Together, Cate and Marita explore:
This episode is a rare inside look at how Cate coaches inside Wellness Pro Academy — combining business strategy, personal healing, and real-time AI-supported market research into one session that leaves Marita with a working business concept, a target client, and a next step.
Notable Quote: "We need a business system that works for your lifestyle, first and foremost. So that as you go through these stages, you're not bringing your energy out to other people's organizations — you're receiving in and building your own tidy growth engine."
Connect with Cate Stillman:
If you're a wellness pro, coach, or professional wondering how to combine your existing expertise into a business built around your real life, this episode is a working example of how it can be done.
About this episode: In this episode of the Wellness Pro Show, Cate Stillman sits down with Carey Peters, Co-Founder of Health Coach Institute (HCI), for the most candid conversation about certifications the wellness industry rarely gets to hear.
Carey has spent more than two decades training tens of thousands of coaches across more than 50 countries, building and successfully exiting one of the largest coach training organizations in the world, and now mentoring founders and executives at the highest level of their careers. Her perspective on when a certification is the smartest investment you will ever make, and when it is simply a very expensive form of procrastination, is hard-won, deeply practical, and refreshingly direct.
This conversation traces Carey's unlikely journey from working actress to accidental entrepreneur, through the creation of Holistic MBA and then Health Coach Institute, all the way to a multi-million dollar exit in 2023. Along the way she shares the inside story of how HCI scaled rapidly by marrying a powerful coaching methodology with sophisticated lead generation, what happens to a founder's vision when private equity enters the picture, and what she now knows about building something that lasts.
For wellness professionals weighing their next investment, whether that is enrolling in a program, creating their own certification, or building a membership-based business model, this episode offers the clearest and most honest framework available for making that decision well.
Key Takeaways:
The Certification Collecting Trap: Why endless training can become a comfortable and costly form of avoidance, and how to recognize when that is what is happening
The Green Light for Creating Your Own Certification: Why the signal to build your own program is not a methodology in your mind but proven results with real clients who are already asking you to teach them what you do
Accreditation in Context: What bodies like ICF and the National Board of Health and Wellness Coaches actually mean for your business, and how to evaluate their value specifically for your audience at point of sale
Confidence Comes From Doing: Why every coaching school produces graduates who struggle with confidence, and why the only real cure is working with more clients, not enrolling in more programs
The Business Model is the Differentiator: Why for practitioners who already have a stack of credentials, a sustainable business model moves the needle far more than another certification ever will
What Private Equity Does to a Founder: The honest account of what changes when outside investors or buyers enter a coaching business, and what founders need to know before they take that path
Resources and Links:
Carey Peters Website: https://careypeters.com
Health Coach Institute: https://www.healthcoachinstitute.com
Wellness Pro Hotline: https://api.leadconnectorhq.com/widget/bookings/wellness-pro-hotline
Wellness Pro Academy: https://wellnesspro.academy
Yogahealer: https://www.yogahealer.com
About the Guest, Carey Peters: Carey Peters is the Co-Founder of Health Coach Institute, one of the world's leading health and life coach training programs, where she helped train tens of thousands of coaches across more than 50 countries. A Master Health and Life Coach, speaker, and trusted business mentor, Carey spent more than two decades teaching coaches how to deliver real transformation and build sustainable, profitable practices. She now works at the executive level with founders and leaders navigating their next chapter.
About the Host, Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For more than two decades she has helped wellness professionals build thriving membership communities rooted in ancient wisdom and innovative structure. She is the author of Body Thrive, Master of You, Uninflamed, and Primal Habits.
Wellness Pro Academy: https://wellnesspro.academy
Yogahealer: https://www.yogahealer.com
Primal Habits: https://amzn.to/3OvfPOx
Uninflamed: https://amzn.to/3UUBgJ2
Body Thrive: https://amzn.to/3udNFR0
Master of You: https://amzn.to/3OlfoGn
What would shift in your practice if you stopped waiting to feel ready, and started treating your next client session as the only certification that actually matters?
About this episode: In this episode of the Wellness Pro Show, Cate Stillman sits down with Jennifer White of JJEmmaWhiteCoaching.com — a Club Thrive and Wellness Pro Academy member who is in the process of building her own membership club around aligned motherhood.
What unfolds is a real-time coaching session on one of the most common questions wellness pros face when transitioning from one-on-one coaching into a club model: how do you create shared experiences and group cohesion while still honoring each member's individual journey?
Cate walks Jennifer through the foundational frameworks that underpin every successful club — from the 7/30 onboarding experience that turns new members into true insiders, to mapping core competencies across a seasonal annual rhythm that members genuinely look forward to renewing each year. Jennifer shares her five core competencies for aligned motherhood — including deconditioning motherhood, reclaiming identity, and aligned parenting — and together they explore how tools like soul collage, the deathbed perspective exercise, and intentional seasonal themes can create the kind of belonging that keeps members coming back not just for the content, but for the community.
This episode is a masterclass in club architecture for any wellness pro ready to move beyond one-on-one work and into a model that scales with depth, not just numbers.
Key Takeaways:
Resources & Links: Jennifer White Coaching: https://jjemmawhitecoaching.com Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com
About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 25 years, she has guided wellness professionals and individuals to align their habits, health, and business with natural intelligence and sustainable practices.
Many wellness professionals build businesses around courses, retreats, and consulting packages. Over time, this can lead to a cycle of constant launching without sustainable growth.
In this episode, Cate Stillman speaks with Paula Pister about her transition from running many small offers to building a year-long membership community called Club Radiance.
They explore how wellness entrepreneurs can shift from fragmented offerings toward a deeper container where transformation happens through community, accountability, and long-term commitment.
Key Takeaways
The Limits of Endless Programs Launching courses and workshops repeatedly can lead to burnout and inconsistent revenue.
The Power of Community Containers Transformation deepens when people grow together in a structured community.
Clarity Creates Momentum Having one core offer makes marketing and enrollment much simpler.
Collaboration Over Competition Wellness professionals can strengthen their impact by partnering and sharing expertise.
Technology as a Support Tool AI tools can accelerate the business building process while preserving human connection.
Resources & Links
Paula Pister https://mindbodybright.com
Wellness Pro Academy https://wellnesspro.academy
Yogahealer https://yogahealer.com
About the Guest
Paula Pister is the founder of MindBodyBright and creator of Club Radiance, a community focused on helping midlife women reclaim vitality through ancient wisdom and supportive community practices.
About the Host – Cate Stillman
Cate Stillman is the founder of Wellness Pro Academy and Yogahealer, where she helps wellness professionals build sustainable businesses through transformational membership communities.
What would your wellness business look like if you focused less on launching programs and more on leading a community over time?
About this episode:
In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Linda Hunt of sumsolutions.com to explore the deep connection between your business structure, your pricing, and your nervous system . Linda, a pioneer in remote accounting and business consulting, shares how clarity and structure allow business owners to lead with confidence rather than burnout .
Together, they unpack the "ugly side" of unsustainable business practices and how to move toward a model that supports you emotionally and physically . Linda introduces the concept of the Minimum Aligned Price (MAP)—the baseline rate required to live sustainably and stress-free . This conversation bridges the gap between technical "craft" and the business leadership required to guide clients toward life-changing transformations .
Rather than trading hours for dollars, Cate and Linda emphasize shifting toward results-based pricing and building "clubs" or communities that remove the practitioner from the exhausting "monkey in the middle" position .
Key Takeaways:
The Minimum Aligned Price (MAP): How to calculate a rate that accounts for your desired salary, business expenses, and actual client-facing hours, including strategic "thinking time" .
Nervous System Regulation: Why your body "keeps score" and how to handle the "wobble" in your voice when raising your rates .
Results-Based vs. Time-Based: Shifting the focus from consultations to the value of the end transformation for the client .
Structure Precedes Evolution: Why a bounded, clear business structure is required to hold you so you can do your best transformational work .
Caring Without Caring: Maintaining compassion and boundaries without overcompensating for a client's results or leaking energy .
This episode is essential for wellness professionals who are ready to stop "babysitting" and start leading a sovereign, profitable business that supports their lifestyle .
Resources & Links:
Sum Solutions: https://sumsolutions.com
Free Training: The Perfect Pricing Formula
Book: The Money Conversation by Linda Hunt (Coming March 2026)
Wellness Pro Academy: https://wellnesspro.academy
Yogahealer: https://www.yogahealer.com
About the Guest – Linda Hunt: Linda Hunt is the founder of Sum Solutions, where she helps business owners find the clarity and structure needed to lead with confidence . With decades of experience in accounting and coaching, she specializes in "pricing resets" that recalibrate a business to support the owner's capacity and nervous system .
About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy . For over 25 years, she has guided wellness professionals to move beyond transactional models into high-commitment, high-ticket membership communities .
Tune in and reflect: "What is your Minimum Aligned Price, and is your current business structure holding you—or are you exhausted from holding it?"
What if the crisis you're trying to fix is actually an invitation?
In this intimate and wide-ranging conversation, I sit down with Dr. Claudia Welch to explore near-death experiences, menopause, identity collapse, and the spiritual art of surrender.
After surviving a life-threatening case of MRSA pneumonia, Claudia found herself stripped of certainty, control, and even aspects of her professional identity. What emerged wasn't just physical healing—but a profound shift in how she relates to death, leadership, and the second half of life.
Together, we explore:
The true meaning of "sacrifice" — to make sacred
What illness can dismantle (and reveal) about identity
Why menopause is mythological—not just hormonal
The danger of over-identifying with being the expert
"Sell your knowledge, purchase bewilderment"
Death awareness as a clarifier of what truly matters
The Vanaprastha (forest dweller) stage of midlife
Leadership beyond hustle and control
This episode isn't about optimizing harder.
It's about loosening your grip.
If you're navigating midlife, health changes, burnout, or a quiet internal shift you can't quite name—this conversation will meet you there.
Notable Quote: "Be ready to leave everyone and everything at any time."
Listen in for a deeply reflective dialogue on surrender, maturity, and what it means to lead—and live—from depth rather than dominance.
Connect with Dr. Claudia Welch: Website: https://drclaudiawelch.comMenopause Chronicles: https://drclaudiawelch.comBook: Balance Your Hormones, Balance Your Life
If this episode resonates, subscribe, leave a review, and share it with someone navigating their second act.
About this episode:
In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Mitchell Osmond to explore what it really takes to grow a wellness business that is profitable, sustainable, and aligned without burning out or losing the heart of your work.
Together, they unpack the behind-the-scenes realities many wellness entrepreneurs face: inconsistent revenue, wearing too many hats, unclear positioning, and the constant tension between serving clients deeply and running a business that actually supports your life.
Mitchell shares practical insights on leadership, business clarity, and operational focus helping wellness professionals shift from reactive decision-making into intentional growth. This conversation bridges strategy and self-leadership, offering grounded guidance for those ready to mature their business without sacrificing integrity or wellbeing.
Rather than chasing hustle or hype, Cate and Mitchell emphasize building strong foundations clear offers, aligned systems, and values-driven decisions that allow your work to scale in a way that feels sustainable and human.
Key Takeaways:
Why many wellness businesses plateau and how to move beyond survival mode
The importance of clarity in offers, roles, and leadership
How sustainable growth starts with better decision-making, not more effort
Shifting from operator energy into long-term business stewardship
Building a business that supports your nervous system, not drains it
This episode is especially valuable for wellness professionals who know their work makes an impact—but are ready for their business to feel more stable, spacious, and profitable.
Resources & Links:
About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 20 years, she has guided wellness professionals to build businesses rooted in body intelligence, aligned leadership, and sustainable growth.
Tune in and reflect: What would change if your business supported your energy as much as your mission?
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