๐ ๐ง๐ข๐๐๐ฌ'๐ฆ ๐๐ข๐๐๐๐๐ก๐ ๐ค๐จ๐๐ฆ๐ง๐๐ข๐ก:ย "I get so overwhelmed when creating a paid offer.."
"I overcomplicate it ๐ตโ๐ซ then have a hard time selling it because I'm trying to talk to like 12 different 'ideal clients' & solve 12 different problems."
#halp
So what can we do about it?
Because... trying to solve EvErYoNeeee's problems ๐ซ & speak to MULTIPLE people this could help, in 1 offer:
A) is gonna end up in you over-delivering ๐
B) is going to delay you actually selling it .. bc you're lost in perfectionism creating tons of trainings they don't need
C) make it harder for you to actually market + sell + write copy for โ๏ธ (since you're trying to write copy for like 10 diff people and mash it into one sales page lol)
D) dilute the potency + potential transformation ๐ of the students who do buy (because the trainings are no longer specific to them)
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๐ฉ๐ปโ๐ซ ๐๐ก ๐ง๐ข๐๐๐ฌ'๐ฆ ๐๐ฃ๐๐ฆ๐ข๐๐, ๐ฌ๐ข๐จ'๐๐ ๐๐๐๐ฅ๐ก:
ใฐ๏ธ How to narrow down an offer with insane specificity ๐๐ฝ who your offer is for + the outcome it provides + the trainings you (actually) need to include.
ใฐ๏ธ ๐ฌ My behind-the-scenes process of how I did this for MY LATEST offer - Big D*ck Marketing: The Mastercast
ใฐ๏ธ How to make the delivery of the offer SIMPLE & eaaasy AF ๐๏ธ (both for you, and your ideal clients).
ใฐ๏ธ Why helping LESS PEOPLE ๐ก actually expands your impact (to more people) & inevitably increases sales ๐คฏ (ahem.. because now ppl actually know if your offer is FOR THEM or not, and it's easier for them to say fuck yes with their credit cards.
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๐ ๐๐ถ๐ด ๐*๐ฐ๐ธ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด: ๐ง๐ต๐ฒ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ฐ๐ฎ๐๐
As mentioned in this episode, BDM is my *paid* podcast / masterclass experience, where I teach you how to create activating, insanely potent content that's got your audience thinking.. ๐ค "holy shit.. idk WHAT she's selling, but I NEED to work with her" - ๐๐ก๐ฅ๐ข๐๐ ๐๐๐ฅ๐: ย https://www.christiebailey.com/bdm-mastercast
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๐ฒ ๐ฆ๐๐ก๐ ๐ ๐ ๐ ๐๐ ๐ข๐ก ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ :ย https://www.instagram.com/christie__bailey