If you want to be successful as a coach, you must have a Signature Program that you can use as the template for your Coaching Program. But here’s an important distinction! While your Coaching Program is based on your Signature Program . . . THEY ARE NOT THE SAME!

You must be recognized as a coach who can deliver RESULTS, if you want to attract high paying clients and charge high-end coaching fees!

Therefore, you must have a “Unique Coaching Proposition” (UCP).

Your Coaching Proposal consists of 5 parts that are all designed to accomplish one thing - To confirm to the client that you are the Results Coach who can facilitate their Desired Outcome!

There is much more to coaching than simply picking up the phone at a pre-arranged time and connecting with your client for a 30-minute chat! The old axiom “You only get out of it, what you put into it” was never more true than for your coaching session. The client must receive maximum value from the session, while the coach receives reciprocal fees.

By itself, your clients' dreams have no accountability! They carry no responsibility. And they offer no stability! You can’t coach a dream! The first thing you need to do as a coach is to convert a dream or desire into a genuine vision!

Rather than just focusing on how to get clients, coaches need to highlight some of the ways in which they can differentiate themselves in order to attract high paying clients. I call this the “Unique Coaching Proposition” (UCP).

A true coach is both charged with facilitating the achievement of a Desired Outcome and entrusted with the successful realization of the client’s goal or objective. A true coach is therefore someone who is both a leader and a servant. A true coach leads his clients to a Desired Outcome, while at the same time serving his clients in their quest to achieve their Desired Outcome.

To be an effective coach, it is critical that you understand the difference between your client’s “Persona” and “Personality”. While at first blush these two terms may seem interchangeable, there are significant differences between the two! And your ability to coach your clients depends in large measure on how each affects and influences the other!

Many coaches struggle with the question “How much should I charge for my services?” In this episode, I will attempt to put some relevance behind the term “High-End Coaching Fees” and put it into context. And I’m going to give you a formula with which you can determine your fees!

A “Catch 22” is a paradoxical predicament based on a set of contradictory rules.

It is the predicament many coaches find themselves in when trying to apply the fundamentals of traditional coaching as taught by coaching trainers and institutes.