During this episode, Karim will talk about flexibility, and how it’s important for a coach, in each stage of his business and basically when dealing with clients during sessions, whether when matching their communication style, or identifying the best way to craft the actions of the session.

During this episode of the DISC series, Karim will explore the C personality type. Our compliant friends who are great in creating order , with their creativity and quality focus, they have all what a company needs to grow big.

During this Episode, Karim will continue talking about the DISC personality types, and the focus will on the S personality type this time.

S people, our steady, reserved and loyal friends who usually create the best ream at work and outside

During this episode Karim will continue exploring the DISC personality types. Today it’s the I personality type. The Influential people.

During this episode Karim will talk about the D personality type within the DISC personality Model. Who are the Dominant people? What are their strength and what are their weaknesses and how they should connect with the other personality types.

During this episode, Karim will continue on the same subject started in the previous episode and will explore more dysfunctions that teams face in small and medium business and what are their reasons.

During this episode Karim will start talking about one of the main issue and reason behind the failure and lack of results of most of the small, and medium businesses, which is the the dysfunctions of the different teams, their cause and effects.

During this episode, Karim talk about the decision any coach faces when stating his business, is it better to be the brand of the business, in other words your name is the name of your business, or just open a company with another name we choose.

During this episode Karim will talk about how a coach can structure his sessions and business, from deciding to work in person or virtual, 1 to 1 coaching or group coaching as well as the packages details and durations

During this episode, Karim Talk about the journey a Coach should take with his dream customer from identify who he is to get him as a paid client.

— Transcript —

What’s up everybody. This is Karim Amri, and welcome to the coaching secrets podcast. 

Today we’re going to talk about something related to our customer. Let’s call it our customer journey

Understanding your customer journey is key for the building and sustainability of your business.

I was working one day on a model that I called it, WWHH, I was then, looking for a way to craft and describe my journey with the customer, my dream customer.

In fact each of our customer is in a certain stage in this journey and he will be moving gradually in it.

The first stage in the customer journey is identifying the WHO, who is your customer. In previous chapters we identified who is our dream client and we created out Customer Avatar

The second stage is WHERE

Where they are, is a key information in your customer journey, you need to identify where are your dream clients congregate:

What websites they are visitingWhat groups they are joining ( FB Groups and Other)What Blogs they are readingWhat Influencers they are followingWhat Events they are attendingWhat FB pages they are likingWhat IG Channels they followWhat Youtube Channels they subscribe in

This research exercise will get you closer to your dream customers.

Once you identified your dream coaching client places, join these places, and start adding value in the groups, pages and forums.

In this stage we’ll not sell anything, you are there, to be visible, and add value to people. The more you participate in these groups and forums, the more you will be familiar to your dream customers.

The third stage in your customer journey is HOW to attract them.

Once you identified them, knew where they are, understood their mindset, what they like, what they avoid, and what’s their pain and need, you will be well qualified to craft the best way to attract them.

In this stage as a professional coach, you need to consider preparing a couple of baits to bring the attention of  your dream customer and get them interested in what you’re offering.

The fourth stage in your customer journey is to HAVE them buy your product, This is where you’ll be ready with one of the specific product you already created for your Product ladder.

Remember, each product has a specific customer, and each product needs different story and hook, to get the customer attracted and finalize the sell.

Thank you all.

That’s all for today, keep growing and bye for now.