Kara Williard speaks with Coalition Snow founder and CEO, Jen Gurecki, about running a ski and snowboard brand owned and operated by women that designs products for everyone; what the evolution of these business goals has looked like; their brick-and-mortar storefront; “Far Out” trips around the world; inclusive initiatives designed to grow snowsports and build a lasting community; Coalition's 23/24 ski and snowboard lineup; what needs to happen for the ski industry to survive and thrive; Jen’s goals for the future; and more.

TOPICS & TIMES:

• So Much Powder (3:03)
• Founding Coalition Snow (5:20)
• Skis by Women, for Anyone (11:45)
• The Evolution of the Brand (17:09)
• The Team at Coalition Snow (22:01)
• Far Out: Retail Space (24:45)
• Far Out Trips & Jen’s Guiding Experience (28:17)
• Indigenous Backcountry Scholarship (34:43)
• Coalition Clubhouse (37:26)
• The 2024 Ski Lineup (39:08)
• The 2024 Snowboard Lineup (43:53)
• Survival of the Industry (46:00)
• Looking Ahead (52:11)

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• CRAFTED
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• Bikes & Big Ideas
• Off the Couch
• Happy Hour

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