John Brock has come a long way since his first jobs working in his uncle’s dime store and later at a paper mill in Moss Point Miss. Today he is chairman and CEO of Coca-Cola Enterprises the world’s largest marketer producer and distributor of Coca-Cola products. Brock has more than 25 years of experience in the beverage sales industry. In 2003 he was named CEO of Interbrew headquartered in Brussels Belgium. In 2006 he joined Coca-Cola Enterprises where he was appointed chairman in April 2008. Brock talked with Knowledge at Wharton about Coke’s philosophy on selling soda in schools helping the environment and recruiting teens to become devoted customers.

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