Cocktails & Content Creation

Episode 113: 3 Things you need to know to keep your family and business on a routine 

Welcome to episode 113 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things you need to know to keep your family and business on a routine with Heather Greco of Chaos ‘N’ Cookies.

In our one-hundred-and-thirteenth episode you’ll learn:

• How establishing systems in your home can help you tame the chaos for the entire family
• How these systems can actually allow space for creativity 
• Why routines are important and how to incorporate time-blocking
• The benefits of running your household like a business
• Creative strategies to create organizing your households systems - including the power of color coding

About our Guest:

As a busy mom of three and the founder of Chaos N’ Cookies, keeping moms from crumbling is Heather Greco’s main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she’s created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. 

For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Chaos ‘N’ Cookies
• Heather Greco Steinker on Facebook
• @chaos-n-cookies on Facebook
• @chaosncookies on Instagram
• @theheathergreco on Instagram
• Heather Greco Steinker on LinkedIn
• The Chaos ‘N’ Cookies Podcast
• The Chaos ‘N’ Cookies Shop

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 112: How to Balance Content Creation with a Full-Time Job

Welcome to episode 112 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about balancing content creation with a full-time job with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.

In our one-hundred-and-twelfth episode you’ll learn:

• How this marketing professional balances her FT career and her side hustle
• How her background in marketing gives her unique insights to her content creator projects
• How she makes her weekends work for her and how she plans the workload
• What it takes to be both a content creator and have a full-time position

About our Guest:

Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.

Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.

With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Travel Like a Local:MA
• @travelikealocalma on Facebook
• @travelikealocalma on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 111: How to work with brands as a content creator and grow you Instagram

Welcome to episode 111 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to work with brands as a content creator and grow your Instagram with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.

In our one-hundred-and-eleventh episode you’ll learn:

• How to grow your Instagram by engaging with other accounts 
• Why you shouldn’t stop engaging on social media as you reach your follower goals
• Her best tips for pitching your services to brands that will help you nail that collaboration
• How to review the brand’s existing content to create a stronger pitch
• What you should consider when looking for brands to work with

About our Guest:

Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.

Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.

With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Travel Like a Local:MA
• @travelikealocalma on Facebook
• @travelikealocalma on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 110: The Importance of Networking as a Content Creator

Welcome to episode 110 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the importance of networking as a content creator with Kimberly Thomas of the New England Coastal Creative Conference

In our one-hundred-and-tenth episode you’ll learn:

• How networking can help grow your creative content career
• Ways you can find networking events that work for you
• Tips on how to socialize and make the most of networking events, even if you’re an introvert
• All about what attendees can expect at the upcoming New England Coast Creative Conference

About our Guest:

Kimberly Thomas is the Creative Director of Shorelines Illustrated, a multimedia platform that celebrates the life, leisure and latitude of Coastal New England, and Founder of the New England Coastal Creative, a multimedia, community and event platform that brings coastal creatives together to connect, collaborate and cultivate successful business partnerships and networking.  Both platforms use their content and reach to energize, excite and engage vendors, venues and tastemakers with a targeted sophisticated New England audience. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The New England Coastal Creative
• @necoastcreative on Facebook
• @necoastalcreative on Instagram
• Kimberly Thomas on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 109: How to Monetize your Creative Content

Welcome to episode 109 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to monetize your creative content with Marissa Zingg of One CrafDIY Girl.

In our one-hundred-and-ninth episode you’ll learn:

• Why you shouldn’t put all of your efforts behind one form of revenue
• Ways to earn money with your content including affiliate income
• What types of content perform well, leading to revenue/monetization
• How to manage and create content to support your affiliate content

About our Guest:

Marissa Zingg came to Boston to study nursing and found noise, friendships and the importance of living presently. While her usual post is now at the nurses' station, you can sometimes find her behind a sewing machine and cataloging her DIYs on her blog, One CrafDIY Girl. On her blog and social channels, she styles secondhand finds, custom couture and style staples both in her wardrobe and home. Her goal is to teach her audience that good style for home and wardrobe is available at any budget with a little imagination. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• One CrafDIY Girl
• @onecrafdiygirl on Instagram
• @onecrafdiygirl on Facebook
• @onecrafdiygirl on TikTok
• One CrafDIY Girl on YouTube
• One CrafDIY Girl Etsy Shop
• One CrafDIY Girl IG Reels E-Book 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 108: How can brand photography support your content creation plan? 

Welcome to episode 108 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how can brand photography support your content creation plan. 

In our one hundred and eighth episode you’ll learn:

• What Brand Photography Is
• How it plays into your Content Strategy
• Some real examples on how some of Jessie’s clients have used their photos in their content strategy
• The different mediums/outlets where you can use your brand photos
• Unique ways to use your brand photos
• How often you should plan on scheduling brand photo sessions

Resources

• Jessie Wyman Photography
• @jessiewymanphotos on Instagram
• Grab Jessie’s Shoot Planning Guide 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 107: How personal should your content strategy be?

Welcome to episode 107 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how personal should your content strategy be.

In our one-hundred-and-seventh episode you’ll learn:

• Three things you should consider when sharing personal situations on social media
• How sharing personal stories can connect you to your audience
• When you should think twice before sharing a personal piece of information
• How to handle your personal life through your content strategy

Resources

• Kate’s Pregnancy Announcement on her blog
• Kate’s Pregnancy Announcement on Instagram

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 106: 6 Things you can charge extra for as a Photographer

Welcome to episode 106 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the 6 things you can charge extra for when you're a photographer. 

In our one-hundred-and-sixth episode you’ll learn:

• Additional ways to make income as a photographer
• Real numbers that Jessie has made charging extra for
• A few ways that you can ensure your still making a profit even if it will involve costs on your end

About our Guest:

Jessie Wyman is co-host here at Cocktails and Content Creation and is founder of Jessie Wyman Photography, a Boston-based personal brand photography studio serving women entrepreneurs who are ready to leave the bootstraps behind and elevate their brand with professional images. 

She is also an avid dog lover and will likely be found petting any dog she can. She resides just outside of Boston with her husband and plans to adopt a new pup soon. 

Links:

• Jessie Wyman Photography
• @jessiewymanphotos on Instagram 
• Jessie’s Shoot Plan Guide

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 105: 6 Things you can Charge Extra for as an Influencer

Welcome to episode 105 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss 6 things you can charge extra for when you’re an influencer. 

In our one-hundred-and-fifth episode you’ll learn:

• What you can charge extra for as an influencer
• How you should be breaking down your pricing
• Why you should take into account your hourly rate when you’re quoting a price
• How to present your pricing to a brand

About our Guest:

Kate Andrews is co-host here at Cocktails and Content Creation and founder of Fashionably Kate & Co., a Boston-based travel, fashion and lifestyle blog focused on helping women, mostly mamas of littles, to live their best life, jet-setting around the world while looking stylish.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. Now she spends her days planning trips, sharing travel and fashion tips on her blog and Instagram, and running after her daughter, Arielle.   

Links:

• Fashionably Kate & Co.
• @fashionablykateandco on Instagram
• Kate’s Content Planning Calendar

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 104: Can Content Creation help you Make 6 Figures?

Welcome to episode 104 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about whether or not content creation help you make 6 figures with brand and marketing strategist, Mallory Musante.

In our one-hundred-and-fourth episode you’ll learn:

• How to look at your annual income differently
• Why it’s okay for your income to fluctuate on a monthly basis
• How to handle that fluctuation when you have monthly business expenses and how to account for your salary
• Why goal setting can be essential to getting to your financial goals
• How stacking payments can help you understand the money coming into your business in the future
• How to create a content marketing strategy to get to you financial goals
• How to use your content pillars as a funnel

About our Guest:

Mallory Musante is a brand and marketing strategist helping small businesses create a bigger impact through strategic marketing. 

With over a decade of experience in the marketing industry, building 7 businesses, and helping 200+ small business owners grow their brands, Mallory truly understands what it takes to create a magnetic presence that naturally attracts and connects with a brand's ideal audience.

She helps business owners not only play to their unique strengths but pairs that knowledge with the knowledge of their industry and target market, which leads to an authentic brand that people keep coming back to time and time again. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Mallory Musante
• Mallory Musante Marketing on Facebook
• @mallorymusante on Instagram
• @mallorymusante’s income for 2022
• @mallorymusante’s income goal for 2023
• Mallory Musante on LinkedIn
• How to use your Content Pillars to Create a Strategic Sales Funnel

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”