Cocktails & Content Creation

Episode 133: How to Prepare your Business for the Holiday Season

Welcome to episode 133 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can prepare your business for the holiday season from a marketing perspective while setting yourself up to take some time off.

In our one-hundred-and-thirty-third episode you’ll learn:

• When influencers and bloggers should have their photographic/visual content done in advance
• How the seasons impact our content creation
• How we frontload and schedule our content in time for the holidays
• Tips for entrepreneurs, including photographers, to make sure they’re ready for the New Year before they can take time off
• Why it is so important to keep your clients informed of your time off

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Examples of Holiday Content from Fashionably Kate & Co.

1. Christmas Traditions from Around the World
2. My Favorite Christmas Traditions

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 132: Tips for the Perfect Flatlay

Welcome to episode 132 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk with our resident photographer, Jessie Wyman, about her favorite tips to nail the perfect flatlay that you can use on your website, social media and promotional materials!

In our one-hundred-and-thirty-second episode you’ll learn:

• How flatlays can be used in your content creation
• The supplies you will need to create your own flatlay
• How to set up your props to create an interesting layout
• Tips when something just doesn’t seem right when shooting

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• How to Shoot Your Own Flatlays
• Jessie’s Most Used Styling Props for Flatlays 
• How to Scale Your Business with Branded Stock Images 
• Examples of Flatlay usage: 

1. Fashionably Kate & Co.
2. Carolina Marles Photography
3. Penny Leadership 
4. Big Picture Copywriting

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 131: Must-Have Content for Your Website

Welcome to episode 131 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about must-have content for your website. These are the things you need to have on your website from day one. 

In our one-hundred-and-thirty-first episode you’ll learn:

• What visual content is needed for your website
• How to plan for visual content and things to consider
• What you need for written content and structure on your website
• Why you should include a blog on your website
• How social media ties into your website content and brining in leads

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Episode 129: Beyond The Laptop Shot: How To Craft A Personal Brand Photography Session That Is Unique To You
• Penny Leadership
• 3 Shots You Need for your Next Brand Photography Session
• Case Study for Updating Your Website
• Cocktail & Content Creation episodes on Blogging

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 130: How to be Okay with Taking a Break in your Business

Welcome to episode 130 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to be okay with taking a break in your business. Our very own Kate Andrews is talking about how she reframed her mindset when it came to taking a step back during her recent maternity leave.

In our one-hundred-and-thirtieth episode you’ll learn:

• Why you need to be okay with taking a break in your business when it comes to major life events
• How to reframe your mindset so that you don’t feel guilty taking a break

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Fashionably Kate & Co.
• @fashionablykateandco on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 129: Beyond the Laptop Shot: How to craft a personal brand photography session that is unique to you

Welcome to episode 129 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to step out of the box when it comes to shot types and avoiding the common ‘work at your laptop’ shot with our very own Jessie Wyman!

In our one-hundred-and-twenty-ninth episode you’ll learn:

• What a personal brand is
• What kind of visual content you need as a personal brand
• Why you should think beyond the laptop shot and how it can help tell your story and sell your offer
• The four different out-of-the-box shots you should consider for your next brand shoot including:
• Shots that emit expression and personality
• Getting outside
• Content-based shots
• Editorial-like content
• Tips on gathering inspiration for your next shoot

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Jessie Wyman Photography
• Follow Jessie on IG
• Interested in booking with Jessie? Fill out her contact form!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 128: How to Pivot Your Brand and Offer as a Creative Entrepreneur

Welcome to episode 128 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to pivot your brand and offer as a creative entrepreneur with Courtney Fanning of Big Picture Copywriting.

In our one-hundred-and-twenty-eighth episode you’ll learn:

• How to tailor your offer/services based on what your clients say & why this is so important
• How this creative entrepreneur decided it was time to rebrand and how she leveraged the same process that she uses with her OWN clients to help with this process
• How she defined her visual ‘mood’ or ‘vibe’ for her brand and how that informed her brand photoshoot
• Why her word of the year was ‘differentiate’ and how that came into play with her rebrand

About our Guest:

As a copywriter and brand messaging strategist for creatives and entrepreneurs, Courtney Fanning helps you wrap your head around what you’re trying to build to create differentiated messaging that resonates with your dreamboat clients. As the founder of Big Picture Copywriting, Courtney provides 1:1 client services as well as marketing and copywriting resources and courses for DIY online businesses. Courtney has worked with New York Times bestselling authors, purpose-driven startups, multi-passionate multi-hyphenates, and ambitious dreamers alike to build a big-picture strategy that turns purpose into profit. Her clients have appeared in Forbes, SXSW, Apartment Therapy, Rising Tide Society & more. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Big Picture Copywriting
• Copywriting Cohort Course + Mastermind
• The BP Template Shop
• Free DIY Resources
• Blog + "Letters From Your Editor" Newsletter Sign Up
• @bigpicturecopywriting on Instagram
• @bigpicturecopywriting on Pinterest
• Linkedin

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 127: How to Craft a Successful Email Nurturing Sequence

Welcome to episode 127 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email nurturing sequence with Sarah Noel Block of Tiny Marketing.

In our one-hundred-and-twenty-seventh episode you’ll learn:

• The importance of your nurture email sequence and how it ties into your email welcome sequence
• The right cadence for your nuture sequence
• How your client’s problems can serve as a basis for your nuture email sequence topics
• How to avoid ending up in the spam box
• What comes after the nuture sequence
• Examples of how the nurture sequence can generate more sales or recurring revenue from existing clients

About our Guest:

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Tiny Marketing by Sarah Noel Block
• Sarah Noel Block on Facebook
• @sarahnoelblock on Twitter
• @sarahnoelblock on Instagram
• @sarahnoelblock on YouTube
• Tiny Marketing on LinkedIn
• Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 126: How to gain traction and growth on TikTok as a Content Creator or Entrepreneur

Welcome to episode 126 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about all things TikTok with Jasmine Sawaged of JazMedia. 

In our one-hundred-and-twenty-sixth episode you’ll learn:

• Why Jaz found success on TikTok when she wasn’t gaining traction on Instagram
• The benefits of using the platform as a content creator or entrepreneur and how it is different than Instagram
• Why and how to be authentic and how you can find your own unique voice and brand for the platform
• A simple 30-day experiment to figure out your TikTok style
• Why TikTok accounts with even a small audience can go viral
• Tech tips to make posting to TikTok super easy

About our Guest:

Jasmine Sawaged is a Short Form Content Coach who teaches others how to create lucrative and magnetic short-form video content. She has been creating content herself for over three years and has been coaching others for almost a year now. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @jazmediaco on TikTok
• @jazmediallc on TikTok
• @jazmediallc on Instagram
• JazMediaLLC Magnetic Creators Collective
• Freebie for Magnetic Personal Branding 
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Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 125: Jessie’s ChaptGPT and Copy.AI Experiment

Welcome to episode 125 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss Jessie’s ChaptGPT and Copy.AI Experiment.

In our one hundred and twenty-fifth episode you’ll learn:

• How Jessie tested both ChatGPT & Copy.AI as it relates to her brand photography business
• The results she got from some example prompts
• How to get the best results from these platforms
• How she plans on integrating AI into her content creation plans

Resources

• Full doc showing the full responses from the prompt’s Jessie tested
• Jessie’s Website
• Copy.AI
• ChatGPT

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 124: Tips from a Content Creator - before it was a thing

Welcome to episode 124 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the four things Kate learned growing up with a content creator - before that was even a term!

In our one hundred and twenty-fourth episode you’ll learn:

• The four things Kate learned about content creation from her Nunny who turns 102 today! Including tips on photography, creativity and being in the moment.
• A little about what content creation looked like pre-internet - spoiler alert: there aren’t any iPhones here 

Resources

• Happy Birthday Nunny! Blog Post on Fashionably Kate & Co.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”