Cocktails & Content Creation

Episode 143: How to use data-informed marketing to build a profitable B2B audience 

Welcome to episode 143 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use data-informed marketing to build a profitable B2B audience with Janet Mesh of Aimtal.

In our one-hundred-and-forty-third episode you’ll learn:

• What data you should be gathering when it comes to your marketing strategy
• How often you should be measuring that data, as well as tools to help you gather it
• Why taking a targeted approach with your content can be more productive then posting it all over the internet

About our Guest:

Janet Mesh is the CEO and Co-Founder of Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in six time zones all over the world. 

Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ Award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to Aimtal's success, and has led to over a million dollars in sales for their clients in the last year.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Aimtal
• @meshymind on Twitter (X)
• Aimtal on YouTube
• Janet Mesh on LinkedIn
• SparkToro
• Aimtal’s Marketing in a Minute

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast

Episode 142: All About Influencer Collaborations

Welcome to episode 142 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about influencer collaborations with our in-house influencer, Kate Andrews.

In our one-hundred-and-forty-second episode you’ll learn:

• The pros and cons of gifted collaborations
• The difference between gifted collaborations, paid collaborations and experiences
• Why you should start pitching to brands, even if you are just starting out
• The elements of a successful pitch (hint: keep it short and sweet!)

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Fashionably Kate & Co.
• @fashionablykateandco on Instagram
• Rocket Reach

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 141: How to use AI Strategically

Welcome to episode 141 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use AI strategically with Doreen Vanderhart of Knap Creative. 

In our one-hundred-and-forty-first episode you’ll learn:

• The controversy surrounding AI
• Ways to use AI, specifically ChatGPT, to spur your creativity
• Examples of prompts to help you to start utilizing AI today
• Why AI is ultimately not a threat to your business

About our Guest:

Doreen Vanderhart is the CEO and Creative Director of Knap Creative — the graphic design & social marketing agency for friendly, upscale, women-owned brands. Together with her team, she’s helped hundreds of women grow their businesses and use the internet to put dollars into their jeans.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Knap Creative
• @knap.creative on Instagram
• @knap.creative on Facebook
• The Text.FX Project 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 140: What is UGC?

Welcome to episode 140 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discover what UGC or User Generated Content is with Jasmine Sawaged of JazMedia. 

In our one-hundred-and-fortieth episode you’ll learn:

• What UGC or User Generated Content is and how it is different from Influencer Content
• How it can benefit both creators and brands
• Reasons why creating UGC content can feel like less pressure as the creator
• How copyright and licensing are affected by UGC
• How the pricing differ between UCG and Influencer Content
• Why you don’t need a huge following to be a successful UGC creator
• What brands are looking for when it comes to UGC
• How to get started as a UGC creator and how to get deals - including websites to post your UGC portfolio

About our Guest:

Jaz Sawaged is a Short Form Content Coach where she teaches others how to create lucrative and magnetic short-form video content with a focus on original content and building a connected community. She has been creating content herself where she has gained over 75,000 followers on TikTok. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @jazmediaco on TikTok
• @jazmediallc on TikTok
• @jazmediallc on Instagram
• JazMediaLLC Magnetic Creators Collective
• Freebie for Magnetic Personal Branding 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 139: How to Create a Magazine

Welcome to episode one-thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Alessandra Pollina, founder of Quotable Media Co., about content creation for magazines.

In our one-hundred-and-thirty-ninth episode you’ll learn:

• What may inspire you to create a magazine
• The steps you can take to create a magazine from that initial idea to printed and shipped
• What tasks and staff/contractors our guest uses for production
• The design programs she uses to layout the magazine and why you don’t need fancy software to get started 
• How to brainstorm what types of topics and niche your magazine can focus on
• The costs involved in creating a magazine
• How she balances the magazine and her own PR clients
• Some tips to get started now!

About our Guest:

Alessandra Pollina is the founder of Quotable Media Co., a PR and media agency that works to elevate women-led brands and produces Quotable: A Female Entrepreneur Podcast and Quotable Magazine. She also hosts PR workshops and educational programs for small business owners and runs the Female Founders of Boston networking group. Alessandra sits on the board of the Massachusetts chapter of the National Organization for Women (Mass NOW) and was awarded the 40 Under 40 by Boston Business Journal in 2022. She's based in Boston, where she lives with her husband and 8-year-old son. Find her at quotablemediaco.com.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Quotable Media Co. 
• @quotablemediaco on Instagram
• Quotable Media Co. on Facebook
• @quotablemediaco on Twitter
• Alessandra Pollina on LinkedIn
• @IAmAlessandraPollina on Threads
• Female Millennial Entrepreneurs Boston Networking Group 
• Quotable: A Female Millennial Entrepreneur Podcast

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 138: How to Craft a Successful Sales Email Sequence

Welcome to episode 138 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email sales sequence with Sarah Noel Block of Tiny Marketing.

In our one-hundred-and-thirty-eighth episode you’ll learn:

• About how she works with clients using her Mad Lib Workshops with Internal Company Stakeholders
• The importance of your sales email sequence and how it ties into your email welcome sequence and nurture email sequence
• Some of Sarah’s real copy from her real clients on how to overcome objections
• How often you should be sending sales emails including cadence and how seasonality comes into play
• Tips to not sound salesly
• How to leverage a countdown timer and best practices on limited-time offers
• The tech she uses to properly set up her sales sequences 

About our Guest:

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Tiny Marketing by Sarah Noel Block
• Sarah Noel Block on Facebook
• @sarahnoelblock on Twitter
• @sarahnoelblock on Instagram
• @sarahnoelblock on YouTube
• Tiny Marketing on LinkedIn
• Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 137: Creative Content Examples That We Love Part II

Welcome to episode 137 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about creative content that inspires us. 

In our one-hundred-and-thirty-seventh episode you’ll learn:

• Content Creators that are inspiring us these days
• The reason we believe these are examples of great content
• What we’re learning from these examples 
• How we’re using that inspiration
• Influencers and content to follow if you’re a fitness fanatic or Disney fan

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @MalloryMusante on Instagram
• Episode 104 with Mallory Musante: Can Content Creation Help You Make 6 Figures?
• @TrainWithShay on TikTok
• @MagicallyMainTreats (formerly @MagicallyMainStreet17)
• @HeyShanIrving on Instagram (formerly Disney’n’Denim)
• @BriannasFairytale on Instagram (formerly Disney with Bree)
• @thetravelingred on Instagram
• @jennsdreamland on Instagram (formerly Real Housewife of Disneyland)
• @ThePrincessTacoBelle on Instagram
• @WeAreAmma on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 136: Social Media Boundaries and the Anxiety Around Social Media

Welcome to episode 136 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media boundaries and the anxiety around social media with Lauren Litt of Lil Shameless Plug.

In our one-hundred-and-thirty-sixth episode you’ll learn:

• How to handle your anxiety when it comes to the stress of social media
• How to deal with negativity on social media
• Why you should have a plan in place when someone leaves a negative comment
• How to take a break from social media when you need it

About our Guest:

Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. 

Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @Lauren.Litt on Instagram
• @LilShamelessPlug on Facebook
• Lauren Litt on LinkedIn
• Lil Shameless Plug on YouTube

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 135: Social Media Mistakes Entrepreneurs Make

Welcome to episode 135 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media mistakes entrepreneurs make with Lauren Litt of Lil Shameless Plug. 

In our one-hundred-and-thirty-fifth episode you’ll learn:

• The mistakes entrepreneurs are making in social media
• How our mindset plays a role in these mistakes
• Why these mistakes are costing us
• Why you need to start your social media content plan today
• How to avoid making these mistakes in your social media marketing strategy

About our Guest:

Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. 

Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches, and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @Lauren.Litt on Instagram
• @LilShamelessPlug on Facebook
• Lauren Litt on LinkedIn
• Lil Shameless Plug on YouTube

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 134: All About Threads

Welcome to episode 134 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about the newest social media app on the block, Threads! 

In our one-hundred-and-thirty-fourth episode you’ll learn:

• What Threads is and how it operates
• How Kate and Jessie are currently using the platform
• How we’re planning to use it in our content marketing plan
• Where we see it figuring into the future of content creation

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @fashionablykateandco on Threads
• @jessiewymanphotos on Threads

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”