Cocktails & Content Creation

Episode 83: How to Find Inspiration as a Content Creator

Welcome to episode eighty-three of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about how and where we find our inspiration.

In our eighty-third episode you’ll learn:

• Where we look to for inspiration when we’re feeling stuck
• How to use Google to get inspiration
• How you can break one piece of content into smaller bites to keep your content fresh with inspiration may be lacking
• How to avoid copying when lacking inspiration
• Bonus - some of our insights from the Netflix show, Becoming Anna

Resources:

• How to Create an Engaging Audience Survey by Big Picture Branding

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 82: How to create quality content to promote your next event

Welcome to episode eighty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create quality content to promote your next event with Hayley Denker of Hayley Denker Marketing. 

In our eighty-second episode you’ll learn:

• How to start thinking about marketing your next in-person event
• How making your content and personalizing your event to your intended audience can make all the difference
• Why you need to also give a carrot for attendance
• Where to post your event and tech options behind it to make it a success

About our Guest:

Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. Hayley Denker Marketing creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She’s established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement.

The Hayley Denker Marketing Manifestor Drink Recipe

• 2 oz. Gin
• 1 oz. Aperol
• 2 sprigs Rosemary
• 1 oz. Simple Syrup
• 1 oz. Fresh Grapefruit Juice
• Top it off with Seltzer
• Garnish with Grapefruit

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Hayley Denker Marketing
• @hayleydenkermarketing on Instagram
• Hayley Denker Marketing on Facebook
• Book a Coffee Chat with Hayley!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 81: How to use content marketing to supplement your paid traffic

Welcome to episode eighty-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use content marketing to supplement your paid traffic with Hayley Denker of Hayley Denker Marketing. 

In our eighty-first episode you’ll learn:

• The difference between organic content marketing and paid traffic
• Why knowing your goal is important when starting with paid traffic
• How a content marketer makes content creation easier for her business
• How your brand’s vibe, your rituals and the trends can play into your content marketing

About our Guest:

Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. Hayley Denker Marketing creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She’s established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement.

The Hayley Denker Marketing Manifestor Drink Recipe

• 2 oz. Gin
• 1 oz. Aperol
• 2 sprigs Rosemary
• 1 oz. Simple Syrup
• 1 oz. Fresh Grapefruit Juice
• Top it off with Seltzer
• Garnish with Grapefruit

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Hayley Denker Marketing
• @hayleydenkermarketing on Instagram
• Hayley Denker Marketing on Facebook
• Book a Coffee Chat with Hayley!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 80: How to Outsource your Blog Content

Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to outsource your blog content.

In our eightieth episode you’ll learn:

• Why you should be blogging and what it can do for your business
• When it’s time to outsource your blog
• Why you should hire someone who’s willing to learn your brand
• Why you should expect to still spend some time on your blog content even with a blog writer on your staff
• Some tools that make the process easy
• The process of hiring a blog writer and what that relationship can look like

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Asana
• Google Drive
• Loom
• Grab Kate’s Content Calendar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 79: Kate’s Reels Experiment Results

Welcome to episode seventy-eight of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about Kate’s Reels experiment and how it turned out for her. She’s giving us all the details including specific numbers on her engagement, the number of followers she gained, and how she kept it up. 

In our seventy-ninth episode you’ll learn:

• How Kate posted nothing but IG Reels for 20 days
• Her results from the first 20 days
• What she learned from posting nothing but reels
• How she did when she was invited back to the program

Resources:

• @FashionablyKateAndCo on Instagram
• InShot
• Vixer
• Planoly
• Google Drive
• Grab Kate’s IG Reels Content Calendar to keep your Reels organized

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 78: Kate’s Reels Experiment

Welcome to episode seventy-eight of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about Kate’s Reels experiment and how she plans on posting nothing but reels for 20 days!

In our seventy-eighth episode you’ll learn:

• Instagram has allocated money to creators to create Reels on the platform
• How to recreate Kate’s process to post nothing but Reels on your Instagram
• Why you don’t have to create a bunch of new material
• How to use what you already have on your phone to create Reels

Resources:

• @FashionablyKateAndCo on Instagram
• InShot
• Vixer
• Planoly
• Google Drive
• Grab Kate’s IG Reels Content Calendar to keep your Reels organized

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 77: How this Business Owner Empowers her Clients through Transformational Photography

Welcome to episode seventy-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can find empowerment through your content creation with empowerment specialist and photographer, Ria MacKenzie.

In our seventy-seventh episode you’ll learn:

• How finding your niche can empower your own work and provide a great client experience
• How fostering a community in both a physical and digital space can nurture client relationships
• How we can create content to help our clients overcome body bias as an entrepreneur
• How boudoir photography can empower womxn even after the shoot

About our Guest:

Ria MacKenzie is an empowerment specialist and body image activist offering a transformational photo experience for womxn.  She has been a photographer for 12 years but found her niche in boudoir photography in 2020. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Ria MacKenzie Photography
• @riamackenziephotography on Instagram
• Ria MacKenzie’s Empowerment Group
• @riamack on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 76: All things Influencing

Welcome to episode seventy-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about all things influencing with influencer and founder of Wave Collective, Robbin Mangano. 

In our seventy-sixth episode you’ll learn:

• What an influencer manager does
• When and more importantly why you should consider hiring an influencer manager
• What brands are looking for when seeking influencers for a campaign and what they may find value in
• How photography quality can impact rates
• Why you shouldn’t take it personally when a brand doesn't select you for their campaign
• The trends you should be adopting if you want to make it as an influencer - hint: video is key!

About our Guest:

Robbin Mangano is the owner and founder of Wave Collective, a full-service communications firm, focused on public relations, social media, content creation, and influencer marketing. Robbin and her team works with clients such as Primark, Shake Shack, and more. She is also the founder of The Golden Cod, an apparel and jewelry brand, inspired by coastal New England living.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Wave Collective
• Robbin Mangano on LinkedIn
• @robbinmangano on Instagram
• @wearewavecollective on Instagram
• @thegoldencod on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 75: How to be your own Hype Person

Welcome to episode seventy-five of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about why you need to be your own hype person and how to do it. 

In our seventy-fifth episode you’ll learn:

• Easy ways to hype yourself up
• Why entrepreneurs need to act as their own hype person
• How being able to share your accomplishments can help you land your next gig
• Why staying in your lane can be helpful in acknowledging your truth
• Tips to avoid sounding like you’re bragging about those accomplishments

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 74: 3 Things to Consider Before Leaving Your Full-Time Job

Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things to Consider Before Leaving Your Full-Time Job with Rachel Burke of Bookkeeping by Burke. 

In our seventy-fourth episode you’ll learn:

• The pros and cons of staying at your full-time job and pursuing your passion as a side hustle
• When you should consider going FT with your side hustle
• The risks of leaving your FT job for your side hustle
• The 3 things you should consider before leaving your full-time job
• Why considering your purpose for your business can come into play when deciding to leave your FT job
• Why you should build your business around your life, not the other way around

About our Guest:

Rachel Burke worked in corporate America for eight years holiding four different roles at different companies in different industries. At first she thought something was wrong with her for constantly bouncing around but she recently realized it wasn't her - it was corporate America. Bottom line, she has never felt fulfilled in her work.

With her entrepreneurial mind and passion for building something of her own, she started the Her Side Hustle Podcast in January 2021. It was during one of her interviews that she was introduced to the world of bookkeeping and she instantly knew this was the path for her. With Bookkeeping by Burke, Rachel’s main goal is to empower female business owners to take control of their finances and use them to scale their business. She loves helping women quit their full-time jobs and build a business they love and are proud of.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Booking by Burke
• @bookkeepingbyburke on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”