Cocktails & Content Creation

Episode 63: Influencing after 50

Welcome to episode sixty-three of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to grow your following by fostering a community on Instagram as an influencer over 50 with Lisa Tamagini.

In our sixty-third episode you’ll learn:

• Why community is essential when you’re trying to grow your Instagram account
• How to foster community on your social media
• Why age should be embraced on social media
• How brands are starting to look at over 40, 50 and 60 influencers to share their products and what that means for Instagram

About our Guest:

Lisa Tamagini started AgeGr8fully as a pandemic passion project. As a vocal coach and performer, when the country locked down, she decided to distract herself with her secondary passion: teaching midlife women how to claim their power through style and beauty. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @agegr8fully on Instagram
• Uncommon Threads

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 62: Should you create content for LinkedIn?

Welcome to episode sixty-two of the Cocktails & Content Creation Podcast! For this episode, we’re talking about whether or not you should create content for LinkedIn with Volta Voloshin-Smith of Color Snack.

In our sixty-second episode you’ll learn:

• How to leverage LinkedIn as a creator
• The types of content that perform best on the platform
• How you can gain more clients/leads using LinkedIn
• How LinkedIn isn’t just for the ‘corporate world’
• How the LinkedIn algorithm helps your content be seen even weeks after it’s been posted
• Easy ways to get started on the platform today

About our Guest:

An immigrant from Moldova, Volta Voloshin-Smith celebrates food with art and animation. Volta’s fine art pieces range from evocative still lifes that capture the nostalgia of meals shared with others, to playful birds on snacks that celebrate life’s simplest joys. 

Volta is the author of Watercolor Snacks, an instructional book on how to paint various foods with watercolors. She also hosts watercolor workshops and does brand activations for corporate clients like Dallas Mavericks, Home Depot, Michaels Stores, Buzzfeed, and others.  

Grace Hopper Cocktail:

• 1 oz navy rum
• 1 oz amaro nonino
• .75 oz aperol
• .25 oz luxardo
• .75 oz pineapple juice
• .25 oz lime juice

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Color Snack
• @colorsnack on Instagram
• Volta Voloshin-Smith on LinkedIn
• Watercolor Snacks: Inspiring Lessons for Sketching and Painting Your Favorite Foods
• StreamYard - Stream directly to LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 61: How a Buyer Persona Can Help Inform your Content Creation

Welcome to episode sixty-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how a buyer persona can help inform your content creation with Julia Maggiacomo, owner and founder of Bee Chic Events.

In our sixty-first episode you’ll learn:

• What a persona is and how it can help you to tailor your offer to make more sales
• Why you don’t need to create a bunch of new content to fit all of the different personas
• Why you shouldn’t be afraid to niche down when creating your personas and, as a result, your offers
• How being specific and researching these personas can save you time and lead to more clients

About our Guest:

Julia Maggiacomo is the owner and founder of Bee Chic Events, an event and lifestyle company specializing in bringing amazing experiences right to the comfort of people's homes and include fun for everyone (even the pets!). They also transform spaces for our clients and bring their ideas to life. 

Prior to launching Bee Chic Events, Julia has been working in corporate marketing and events. She specializes in helping companies identify their target audience and how to best tailor content to that audience while also keeping in mind it is not going to be one buyer persona. For every service/ offering, there is a different audience or a niche audience you can pull in to boost your sales. She has been able to do this for Bee Chic Events and within just the first two months of officially launching, has grown a following of 161 followers on Instagram and have reached 2,252 accounts in the last 30 days. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Bee Chic Events
• @BeeChicEvent on Facebook
• @BeeChicEvents on Instagram
• Julia Maggiacomo on LinkedIn
• @juliamaggiacomo on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 60: How to Get Started with YouTube Content to Generate an Audience

Welcome to episode sixty of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to leverage YouTube content to build trust with your audience with Emmie Keefe of Healthy Emmie.

In our sixtieth episode you’ll learn:

• Why you should be staying in your lane instead of copying what everyone else is doing in your niche
• How authenticity can be a key element to success with growing an engaged following
• How to ignore haters and keep your head high 
• Why you should just get started instead of worrying about the equipment you need
• The most important things you need to worry about when creating content for YouTube
• Why SEO plays a hand in YouTube content

About our Guest:

Healthy Emmie is a nutritionist and creator of the Slim on Starch program, where every client works with Emmie, a mindset coach, and a nutrition coach to lose weight on a plant-based diet. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Healthy Emmie
• @healthemmie on Instagram
• Healthy Emmie on YouTube
• @healthyemmie on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 59: How to Come Up with Content Ideas Through Reverse Engineering

Welcome to episode fifty-nine of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about how you can come up with content ideas through reverse engineering. 

In our fifty-ninth episode you’ll learn:

• Why you should be thinking about the problems you want to solve 
• Why basic is best when it comes to titles
• How thinking about what questions your audience is asking and using them for inspiration can help people find your website or product
• How to spread your content across your outlets 
• Why you should look at the calendar and upcoming events for inspiration for content

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 58: How Confidence Affects Your Content Creation

Welcome to episode fifty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how confidence affects your content creation with Jess Critchlow of Light Up Work.

In our fifty-eighth episode you’ll learn:

• Tools to help you become confident in what you do
• Understanding that confidence is not a feeling
• How to reframe Imposter Syndrome
• Why a mantra can help grow your confidence
• Why the key to confidence may be setting boundaries and how you can do that

About our Guest:

Jess Critchlow is the boss over at Light Up Work where she’s on a mission to help people build their radical confidence so they can take messy action and build that dream biz.

She makes sure to bring a little something from all of her adventures in support of her clients. Whether that’s drawing on her decade in Big Corporate running leadership development programs, her stint as a TEDx Speaker, the time she sold all her stuff and moved to England, or her time contemplating ants with a monk at a Buddhist retreat, she always has a playful perspective to bring to the table.

And when she’s not chasing after her two kiddos in small-town Canada, you can find her drinking too much tea, getting yet another tattoo, and geeking out on all things confidence, entrepreneurship and leadership.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Light Up Work
• @lightupwork on Instagram
• Light Up Work on Facebook
• Jess Critchlow on YouTube
• Jess Critchlow on LinkedIn
• Jess’s FREE Imposter Syndrome Mini Session

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 57: 3 Tips when Working with Your VA for Content Creation

Welcome to episode fifty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to share 3 Tips for working with your Virtual Assistant (VA) on your content creation with Rebecca Mason of The Wanderlust VA.

In our fifty-seventh episode you’ll learn:

• What a Virtual Assistant is and how they can help you to run your business
• When to outsource your content creation to a VA
• Resources to make it easy to onboard a VA for your content creation
• Why you must have a strategy and goals in place to work successfully with a VA
• Questions you should ask a prospective VA before onboarding

About our Guest:

Rebecca Mason is a Virtual Assistant Coach for women who want to travel the world and be their own boss! Starting off as a VA herself she was quickly able her 9-5 job and make a full-time income from her VA business, and truly create a life she loves. Now she runs The Wanderlust VA where she coaches others looking to start their own online virtual assistant business to create the lifestyle they’ve been craving. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The Wanderlust VA
• @thewanderlustva on Instagram
• Rebecca Mason on Facebook
• The Wanderlust Virtual Assistant Podcast
• The Wanderlust VA on YouTube
• Rebecca Mason on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 56: 3 Ways to Get More Out of Your Content Creation

Welcome to episode fifty-six of the Cocktails & Content Creation Podcast! In this episode, we’re sharing three easy ways for you to get more out of your content creation from text to photos to even the subjects you post about!

In our fifty-sixth episode you’ll learn:

• Easy ways to stretch your content so you can get the most out of what you are creating
• Why you should be breaking down your content into smaller pieces
• Examples of how we repurpose our content
• Photos! Yes, even photos can give you more when it comes to content and how thinking ahead is key 

Resources & Links:

• Jessie Wyman Photography 
• Fashionably Kate & Co. 
• @jessiewymanphotos
• @thebrandphotographermethod 
• @fashionablykateandco 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 55: Using your Fab Factor to Grow Your Email List

Welcome to episode fifty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use your Fab Factor to grow your email list with Kylie Lang, founder of the Fab Factor. 

In our fifty-fifth episode you’ll learn:

• Why having an email list is essential to your business
• Where to start with growing an email list, including leveraging quizzes
• What your Fab Factor is and how it can help you to connect with your audience
• Why you should be trying to make that personal connection with your clients
• Why your emails should be more of a dialogue than a monologue and how to do that
• Tips to writing killer emails that will convert
• The tools to create a lead magnet that will help you to grow your email list

About our Guest:

Kylie (Carlson) Lang is a Sales Funnel Strategist and founder of the Fab Factor.  She works with creatives and coaches to grow their email list, get more leads and build a sustainable business that generates consistent income using the power of automated sales funnels. 

After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper-based, she's made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level. Fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting sales funnels.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Kylie Lang’s Fab Factor Quiz
• The Fab Factor
• @kyliecarlson.co on Instagram
• The Fab Factor on YouTube
• Kylie (Carlson) Lang on LinkedIn
• Canva
• Leadpages
• Clicksend

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 54: Creating a Workflow for your Blog

Welcome to episode fifty-four of the Cocktails & Content Creation Podcast! In this episode, our co-host, Kate Andrews, is sharing all about her workflow for her blog and copy and content writing clients so she can stay organized and on task.

In our fifty-fourth episode you’ll learn:

• Why a workflow can keep your blog on track
• How it can not only help you organize your business but also help your client experience
• The tools Kate uses to build an effective workflow - paid and free options!
• Kate’s Workflow in detail that will inspire you to get organized today
• How she balances work life with life-life

Resources & Links:

• Fashionably Kate & Co.
• Kate’s Portfolio
• Grab Kate’s Content Calendar
• @fashionablykateandco on Instagram
• Kate Andrews on LinkedIn
• Planoly
• Canva
• Google Drive
• BlueHost
• Wordpress
• Wave
• Toggl
• Google Analytics 
• RewardStyle or LTK 

Episodes on SEO and Facebook Groups: 

• C&CC Ep. 8 How to Use Facebook Groups to Grow Your Business
• C&CC Ep. 10 How Blogging Helps your Bottom Line
• C&CC Ep. 20 Easy SEO Tips you can Start Using Today
• C&CC Ep. 29 Why Your Blog Posts aren’t Converting
• C&CC Ep. 49 3 Overlooked Ways to Leverage SEO
• C&CC Ep. 50 Everything You Need to Know About Backlinking

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”