Cocktails & Content Creation

Episode 43: How to Write a Kick-Ass About Page

Welcome to episode forty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to write an About Page that attracts your ideal client and really helps them get to know you with Danielle Hughes of More Than Words Copy.

In our forty-third episode you’ll learn:

• What an About page is and why it is so important for your business
• What you need to include on your About page
• Why you should be bragging on your about Page and how to do it whimsically 
• How you can craft an About page that actually attracts your ideal client
• Different ways to craft an About page that doesn’t include lots of writing

About our Guest:

As the Chief Personality Officer for More Than Words Marketing, Danielle Hughes helps individuals and organizations to develop their Genuine Personality Brand, creating content that sounds like you and giving you the space to truly be yourself in your messaging. 

In her multi-decade career, she’s strategized and written content for some of the biggest (and the smallest) companies including eBay, Google, Discovery Channel, TD Bank, Gap, Visa, Catalyst, SEO, Columbia University, the JED Foundation and more. 

And while she says she can’t pull a rabbit out of my hat, she can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux - a woman after our own heart!)

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• More Than Words Copy
• @bitchcanmove on Instagram
• Danielle Hughes on LinkedIn
• More than Words Free Out of Office Email Reply Templates

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 42: How to Create a Killer Lead Magnet

Welcome to episode forty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a killer lead magnet that brings in business with Elaine Turso, a business strategist, and mentor.

In our forty-second episode you’ll learn:

• What a lead magnet is and why it is so important to growing your business
• Some awesome ideas for a lead magnet 
• How to get people hooked from your first email
• Why you need to tailor your offers to your clients instead of offering just one thing to everyone
• The first question you need to ask yourself when developing your lead magnet
• Why you need to jump off the trend wagon to stand out from your competition 
• The metrics you need to pay attention to when determining whether or not to change up your lead magnet

About our Guest:

Elaine Turso, known as "Elaine The Brain" has been a creative, self-made, problem-solving entrepreneur since 2001. As a small business strategist and mentor, Elaine enjoys supporting other entrepreneurs with their businesses, helping them identify where their struggle is and giving them the boost in confidence they need to work through their fear and self-sabotaging behaviors. Her friends call her "Elaine The Brain" because she gets strange and intuitive "pop rocks" to help people find creative solutions to their problems.

Elaine also runs her own podcast, The Potty Mouth Pep Talk, where she provides uplifting and motivational pep talks, that sometimes use colorful sentence enhancers. As an author, she easily offends her mother with the title, as it contains the F-word and her middle fingers defiantly displayed on the cover of the book.

Elaine has always had a knack for helping others, and loves to give back to her community and help others in need. She has received recognition as well as raised thousands of dollars for her community through various self-initiated projects. She recently retired from photography after 10 years of being an award-winning boudoir portrait photographer.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Elaine Turso
• @elaineturso on Instagram
• Elaine Turso on Facebook
• @elaineturso on Twitter
• Elaine Turso on YouTube
• Elaine Turso on LinkedIn
• @elainethebrainturso on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 41: How to Figure Out Your Rates when You're Just Starting Out

Welcome to the forty-first episode of the Cocktails & Content Creation Podcast! This episode marks our one-year anniversary of launching this podcast and we decided to celebrate by talking about one of the biggest parts of owning a business - how to figure out your rates when you're just starting out!

In our forty-first episode you’ll learn:

• What you should consider when setting your rates
• When to raise your rates
• The pros and cons of listing your rates on your site
• Why your time is worth just as much as the equipment you use to create your product
• Some of our mistakes when we were just starting out!

Resources & Links:

• Jessie’s Done For You, Plug & Play, Pricing Calculator for Branding Photographers

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 40: 3 Marketing Resources You Need to Know & Use for your Business

Welcome to episode forty of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the marketing resources that you need to know and use for your business with Julia Becker Collins of Vision Advertising.

In our fortieth episode you’ll learn:

• The questions you should be asking yourself BEFORE you even start marketing
• How google analytics can be helpful in creating a marketing strategy
• Why LinkTree can be an ally to your marketing funnel by making things easier
• How Canva can actually support marketing efforts
• 3 often ignored resources that will help you to grow your business
• Why you don’t have to be everywhere on social media

About our Guest:

Julia Becker Collins is the Chief Operating Officer at Vision Advertising, a women-owned marketing agency located in Massachusetts. She has a long history of working with nonprofits and co-founded the MetroWest Women's Network. Recently returning from medical leave due to thyroid cancer, Julia has quickly plunged back into business while continuing treatment and shares lessons learned from her obstacles. Outside of work, she’s an avid marathoner, trail runner, and tackles obstacle races such as Ultras and Spartans, not letting her recovery or the lack of traditional races this year slow her down.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Vision Advertising
• Vision Advertising on Facebook
• @visionrockstars on Twitter
• @visionadvertisingrocks on Instagram
• @juliarivka on Instagram
• Vision Advertising on LinkedIn
• Vision Advertising’s Free Business Bootcamps
• Vision Advertisings Webinars
• “How to Sell when You Hate Selling”
• “Determining Your Ideal Client Profile”
• Google Analytics
• LinkTree
• Canva

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 39: How to DIY Your Brand

Welcome to episode thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a cohesive and compelling brand with Verô Souza, of Verô Branding.

In our thirty-ninth episode you’ll learn:

• What you want to think about before rebranding your business
• The elements every effective brand needs
• Why branding goes beyond a logo and colors
• Why you may want to consider refreshing your brand instead of starting from scratch
• How emotions play a large part in visual branding and how you can tap into that
• The things you need to take into account when DIYing your own brand
• Free tools to help you DIY your own brand

About our Guest:

Verô Souza helps heart-centered coaches, creatives, practitioners, and entrepreneurs serve more clients and make a bigger impact by authentically connecting with their audience through their branding without using trendy aesthetics or copycat visuals. She has helped over 100 conscious brands with intentional branding and her work has been featured in Vogue, Forbes, Saks Fifth Avenue, People Magazine, and other known publications.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Verô Branding
• @verobranding on Instagram
• Verô Branding on Facebook
• Verô Souza on Pinterest
• The Color Masterclass from Verô Branding
• Get Your Brand Together from Verô Branding
• Bring Your Band to Life course
• Canva
• Join the Verô Branding Remarkable Cohort Starting October 21

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 38: How Video + SAVEABLE content can grow your engagement

Welcome to episode thirty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how video and saveable content can grow your engagement with Natasha Pinney of The Modern Marketing Co.  

In our thirty-eighth episode you’ll learn:

• Why it is so important to incorporate video into your social media plan
• Why you need to create video and use the social media channels that fit your brand
• What is considered saveable content and how it can help your business grow
• Easy ways to create saveable content as well as how to take on video trends
• The best apps to create saveable and video content

About our Guest:

Natatasha Pinney is the Marketing Director for the boutique full-service marketing agency, The Modern Marketing Co. They work with various types of coaches in different industries from health and fitness to product management. Their goal is to help companies make the impact they were created for so they spread awareness and grow their audience through social media, copywriting, website design, email marketing campaigns, various digital marketing efforts, and other marketing strategies! 

Natasha has been working in marketing for the past 4 years beginning in college with social media management in an agency setting, then made the switch to marketing coordination for an in-house marketing team. After graduating with her BA in marketing amidst a pandemic, she decided to start freelancing rather than take a 9-5 because she felt that there was so much opportunity in freelancing. She helped build websites, managed many different social media accounts, and employed different growth strategies for various clients. About 6 months ago she began working with The Modern Marketing Co. and totally fell in love with the team and the mission. Now she’s fully focused on growing the agency as well as working on the co-brand of the agency which is Female Founded, a business we are creating to help female entrepreneurs bootstrap their way to success through business and marketing coaching! 

And she’s offering a special discount to Cocktails & Content Creation Listeners!

Head to The Female Founded Mastermind and mention that you heard about it on the Cocktails & Content Creation Podcast and you’ll get $300 off! 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The Modern Marketing Co.
• Natasha Pinney on Facebook
• @themodernmarketingco on Instagram
• @natasha_pinney on Instagram
• Natasha Pinney on LinkedIn
• The Female Founded Mastermind
• Canva
• Splice

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 37: What is Scaleable Content & Why is it Key to your business?

Welcome to episode thirty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about scaleable content and why you need to be using it for your business with Natasha Pinney of The Modern Marketing Co.  

In our thirty-seventh episode you’ll learn:

• What scaleable content is
• How it can grow your business
• The 3 step process to creating scaleable content
• Why you need to know what makes your brand unique and the questions to ask yourself to figure that out
• How you can maximize your content 
• Why authenticity in your messaging and images is so important

About our Guest:

Natatasha Pinney is the Marketing Director for the boutique full-service marketing agency, The Modern Marketing Co. They work with various types of coaches in different industries from health and fitness to product management. Their goal is to help companies make the impact they were created for so they spread awareness and grow their audience through social media, copywriting, website design, email marketing campaigns, various digital marketing efforts, and other marketing strategies! 

Natasha has been working in marketing for the past 4 years beginning in college with social media management in an agency setting, then made the switch to marketing coordination for an in-house marketing team. After graduating with her BA in marketing amidst a pandemic, she decided to start freelancing rather than take a 9-5 because she felt that there was so much opportunity in freelancing. She helped build websites, managed many different social media accounts, and employed different growth strategies for various clients. About 6 months ago she began working with The Modern Marketing Co. and totally fell in love with the team and the mission. Now she’s fully focused on growing the agency as well as working on the co-brand of the agency which is Female Founded, a business we are creating to help female entrepreneurs bootstrap their way to success through business and marketing coaching! 

And she’s offering a special discount to Cocktails & Content Creation Listeners!

Head to The Female Founded Mastermind and mention that you heard about it on the Cocktails & Content Creation Podcast and you’ll get $300 off! 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The Modern Marketing Co.
• Natasha Pinney on Facebook
• @natasha_pinney on Instagram
• @themodernmarketco on Instagram
• Natasha Pinney on LinkedIn
• The Female Founded Mastermind
• Scaleable Content Generator - A free resource from the Modern Marketing Co. that will help you to create scaleable content to grow your business!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 36: How Bookkeeping can actually help Influencers and Businesses Scale

Welcome to episode thirty-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the metrics entrepreneurs need to know to measure success and how to figure out what you can pay yourself with Parker Stevenson of Evolved Finance.

In our thirty-sixth episode you’ll learn:

• Why you need to separate your business and personal finances even when you’re just starting out
• Why there isn’t one single formula to figure out how much you can pay yourself
• The things you need to know before figuring out how much you can pay yourself as an entrepreneur
• What you should take into account before hiring an accountant
• The minimum profit percentage that you should be shooting for in your business
• Why you shouldn’t try to stay in the same place in your business and always try to push for growth
• How many months of operating costs you should have saved up
• How you can go from feeling intimated by your business’s finances to becoming empowered

About our Guest:

Parker Stevenson is a managing partner and the Chief Business Officer at Evolved Finance; a bookkeeping firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at Adidas America where he became the US product manager for golf footwear. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Evolved Finance
• Evolved Finance on Facebook
• @evolvedfinance on Instagram
• @evolvedfinance on Twitter
• Know Your Numbers Now! Finance Workshop

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 35: How to be a Productive Entrepreneur

Welcome to the thirty-fifth episode of the Cocktails & Content Creation Podcast! September is the beginning of the final quarter of the year and back-to-school time for many. A lot of people take this time to refine their process so they can be as productive as possible after a summer of fun in the sun. That’s why we’re talking about our favorite productivity tips and trips, as well as apps and programs. 

In our thirty-fifth episode you’ll learn many of our productivity hacks including:

• How we keep our content creation organized
• How we schedule our Instagram Posts
• How to measure your productivity
• How we automate our correspondence
• How to schedule your time so entrepreneur life works for you
• Easy ways to cross tasks off your list
• Some of our favorite productivity apps and programs

Resources & Links:

• Google Drive
• Planoly
• The Content Planner
• Kartra
• Royal Horizon Media
• Plann
• InShot
• Canva 
• Toggl
• Honeybook - click the link to get 20% off!
• Jessie’s to-do list notebook

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 34: Creating Content that Converts

Welcome to episode thirty-fourth of the Cocktails & Content Creation Podcast! For this episode, we’re going to discover how we can create content that converts with Maris Callahan of The Social Broker.

In our thirty-fourth episode you’ll learn:

• The three things you need to create your social media strategy
• Why you need to be showing up on your feed
• The elements that turn social content into a lead generating machine
• Why engaging with others content can help your own engagement rate
• Why it pays to get personal on your social media
• Why stories are a great opportunity to connect with your audience
• What to consider before you join a membership site or opt into a template-based approach for your social media

About our Guest:

With 15 years of experience in public relations and social media for big brands, innovative entrepreneurs, and some of the largest national real estate companies, Maris Callahan knows that a solid social media strategy is more than just pretty pictures and styled selfies.

Maris created The Social Broker for real estate agents to give them their time back and help them build and develop relationships with their clients and prospects. 

Inside her membership program, she gives her clients all of the tried-and-true strategies that she’s used over the years not only for her own brand, but for each and every one of her clients, too. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The Social Broker
• The Social Broker on Facebook
• @the.social.broker on Instagram
• Maris Callahan on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”