Cocktails & Content Creation

Episode 53: How to Earn a Living with Affiliate Marketing

Welcome to episode fifty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to earn a living using affiliate marketing with Gretchen Adams of Living Life Pretty.

In our fifty-third episode you’ll learn:

• What Affiliate Marketing is
• The best ways to implement affiliate marketing to make a living
• Why community is so important to growing your affiliate marketing earning potential
• How important it is to find your niche and then choose products that fit in that niche 
• The first thing you should start doing if you want to become an affiliate marketer
• Why finding your style and creating a cohesive aesthetic is the key to earning a living with affiliate links

About our Guest:

Gretchen Adams is the founder of Living Life Pretty. She started her blog 5 years ago after having her son because she felt she wasn’t giving herself enough. She started to look for a creative outlet and Instagram gave her just that. Since then she has grown her following to almost 75K on Instagram. She uses her platforms to help middle-aged women and moms find figure-flattering and affordable fashion and taken them through her day-to-day live as an influencer and a mom. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Living Life Pretty
• @livinglifepretty on Instagram
• @livinglifeprettyx on Facebook
• @livinglifepretty on LTK
• RewardStyle
• Canva

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 52: How to Increase Engagement with the Right CTA

Welcome to episode fifty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to increase engagement with the right CTA with Courtney Tucker of Hello, Freedom.

In our fifty-second episode you’ll learn:

• What a CTA is and what it can do for your business
• Why we should stop treating our followers and clients as an audience and more like a community
• How we can foster that community to make more sales
• Easy ways to create CTAs that people will start responding to today

About our Guest:

Courtney Tucker is a business coach and organic sales expert, passionate about helping entrepreneurs build lucrative and sustainable online coaching businesses. As a former 3rd grade school teacher, she left the 9-5 grind in 2016 to create a life of greater time, location, and financial freedom. In just 6 months, her idea of online coaching grew into a six-figure business. Since leaving the classroom, Courtney has helped hundreds of coaches launch, build, and scale online businesses through coaching, courses, and mentorship programs. Courtney has found true balance as a "mompreneur," running a highly impactful business while only working 30 hours each week, leaving ample time to fulfill her role as mom. Now, she's showing others how they, too, can have the best of both worlds.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Hello, Freedom
• @itscourtneytucker on Instagram
• The Successful Online Coaches Community: Business Strategy & Networking Facebook Group 
• Kin Euphorics

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 51: Things that hold back content creators from hiring

Welcome to episode fifty-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the things that hold back content creators from hiring with Emily Perron.

In our fifty-first episode you’ll learn:

• When is the right time to start hiring for business
• What you should be outsourcing in your business
• How to overcome the fear of hiring
• The tools to help you outsource and onboard

About our Guest:

Emily Perron helps bloggers and online entrepreneurs expand and improve their teams with talented freelancers. Her number one goal is to align the right person with the right role, so business owners and freelancers alike feel empowered to work within their individual skill-sets and strengths. Her expertise lies in hiring and managing in your Zone of Genius. 

After years of struggling to bring on quality freelancers in her own business, Emily figured there had to be a better way to find great support. Through a lot of trial and error, she learned that hiring freelancers for online businesses is a lot different than traditional corporate hiring strategies. Emily spent years refining her strategic hiring process that has allowed her to connect hundreds of knock-out freelancers with online entrepreneurs. She also teaches her hiring methods inside her self-guided digital course, The Hiring Fix.

Emily has a Master's Degree in Industrial and Organizational Psychology and Bachelor's Degrees in Psychology and English. Her professional background includes working in marketing, coaching and organizational consulting. Her past work and education make Emily uniquely qualified to understand what business owners need help with and to put systems in place to find the best person to fill that role.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Emily Perron
• @emily.perron on Instagram
• Emily Perron on Facebook
• Emily Perron on LinkedIn
• Emily Perron on Pinterest
• How to Use Your Zone of Genius to Hire the Right Freelancers
• 5 Truths about Growing Your Team
• How to Find and Hire the Best Freelancers
• Yoga Blend herbal tea
• Emily Perron’s free mini-course on hiring
• The Hiring Fix
• Tools and Templates

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 50: Everything You Need to Know about Backlinking

Welcome to episode fifty of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about everything you need to know about backlinking for your website with Nina Gibson of Nina Gibson Co. 

In our fiftieth episode you’ll learn:

• What a backlink is
• How backlinks can help you to build trust with Google and why that is so important
• How backlinks differ from interlinks and why you should be doing both
• Easy ways to get yourself backlinked on other sites to build trust with Google
• Actionable steps you can take today to get backlinks on your site

About our Guest:

Nina Gibson is a digital marketer and search maven who left the corporate world almost ten years ago to start her own business. She’s been in the digital marketing space since 2009. Nina is a mom of 2 who loves champagne, her Peloton, and living with an excessive amount of dog hair (hello 3 dogs)! She helps female entrepreneurs stop the social media burnout and drive more website traffic and leads with SEO.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Nina Gibson Co.
• Nina Gibson Co. on Facebook
• @ninagibson.co on Instagram
• The SEO Sisterhood - starting in January 2022!
• Kate’s Content Planner
• Ubersuggest
• Google Search Console
• Google Analytics
• Semrush

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 49: 3 Overlooked Ways to Leverage SEO

Welcome to episode forty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about three overlooked ways to leverage SEO for your website with Nina Gibson of Nina Gibson Co. 

In our forty-ninth episode you’ll learn:

• Why SEO is so important
• Why you need to have your own website instead of just relying on social media
• How SEO gets your website seen
• 3 easy ways to use SEO that often get overlooked
• Actionable steps to optimize your site that you can take today

About our Guest:

Nina Gibson is a digital marketer and search maven who left the corporate world almost ten years ago to start her own business. She’s been in the digital marketing space since 2009. Nina is a mom of 2 who loves champagne, her Peloton, and living with an excessive amount of dog hair (hello 3 dogs)! She helps female entrepreneurs stop the social media burnout and drive more website traffic and leads with SEO.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Nina Gibson Co.
• Nina Gibson Co. on Facebook
• @ninagibson.co on Instagram
• The SEO Sisterhood - starting in January 2022!
• Kate’s Content Planner
• Ubersuggest
• Google Search Console
• Google Analytics

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 48: The Tools to Guarantee Success with an Evergreen Offer

Welcome to episode forty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the tools you need to use to guarantee success with an evergreen offer with Liz Boer of E and B Media.

In our forty-eighth episode you’ll learn:

• What a funnel is and why every business should use them as a marketing strategy
• How an evergreen funnel differs from a live launch
• How an evergreen offer can help to grow your business
• Examples of successful evergreen funnels that you can start creating for your business
• The things you should do before launching an evergreen funnel
• Ways to incentivize clients to enroll in your funnel
• Why you should still try to build that know, like, and trust factor as you are guiding people through your evergreen funnel and how to do that
• How you can start implementing an evergreen funnel in your marketing plan today

About our Guest:

Liz Boer helps purpose-driven entrepreneurs create unlimited impact and income through profitable, value-packed online courses. As a marketing strategist and sales funnel coach with over 10 years under her belt helping online businesses grow their revenue through smart automated systems, paid traffic campaigns, and direct response copy, she knows the sustainable strategies to scale new offers and existing ones. Liz has proven results from having built and consulted on over 150 funnels through her marketing agency and she loves spilling all her secrets of what’s working now on her podcast, Marketing to Millions, and through her group coaching programs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Liz Boer
• Liz Boer on Facebook
• @​​lizboer_com on Instagram
• Liz Boer on LinkedIn
• Marketing to Millions Podcast

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 47: How Your Enneagram Type Can Affect Your Content Creation

Welcome to episode forty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how your Enneagram type can affect your content creation with Sarah Wallace of Enneagram MBA.

In our forty-seventh episode you’ll learn:

• What an Enneagram type is (they’ve actually been around for 2,000 years)
• A brief overview of the nine Enneagram types
• How discovering your Enneagram type can help you discover the motive behind your behavior when it comes to your content creation
• How to work within your enneagram type to create a path for growth
• Creative new content ideas based on your Enneagram type

About our Guest:

Sarah Wallace is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, messaging, sales, leadership, and overall quality of life by creating specific strategies that align with their personality, values, and goals to become more life-giving and less soul-sucking. 

She is also the host of the Enneagram MBA Podcast, Elon Musk super fan, avid spinner, and always loves a good personal development book recommendation.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Sarah Lynn Co.
• Sarah Lynn on Facebook
• @enneagrammba on Instagram
• Enneagram MBA on YouTube
• Sarah Wallace on LinkedIn
• How to Tell Which Enneagram Type You Are - specifically for Cocktails & Content Creation listeners!
• The Enneagram MBA Podcast 
• Learn more about your Enneagram type with more of Sarah’s resources

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 46:  Creating a Workflow for a Photography Business

Welcome to the forty-sixth episode of the Cocktails & Content Creation Podcast! This episode our co-host, Jessie Wyman, is sharing all about her workflow for her branding photography business and how she teaches her Brand Photographer Method students how to create their own workflow so they can stay organized and maximize their time.

In our forty-sixth episode you’ll learn:

• What a workflow is and why it so important for your business
• How it can not only help you organize your business but also help your client experience
• The tools to build an effective workflow - paid and free options!
• Jessie’s Workflow in detail that will inspire you to get automated today

Resources & Links:

• Honeybook
• Jessie Wyman Photography
• Imagen-AI
• The Brand Photographer Method

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 45: How to Speak Like a Boss in Your Messaging

Welcome to episode forty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can speak like a boss in your messaging with Jenn Epsinosa-Goswami of Weightless, LLC.

In our forty-fifth episode you’ll learn:

• Why time can sometimes work against us in our messaging
• How to show up confidently on your website and your IG feed
• Easy ways to repurpose content to maximize your time and creativity
• How showing up more confidently can help to build our businesses
• How confidence can act as a magnet for your ideal client

About our Guest:

Jenn Espinosa-Goswami is a professional speaker and holistic confidence coach at Weightless, LLC. A former Toastmasters International officer and graduate of the Masters of Leadership program at Augsburg University, Jenn helps women show up confidently in their personal and professional lives through her signature “Confidence on Camera” training. Her transformational 100 lb. weight loss story has been featured in Authority Magazine, Thrive Global, Women's Health, Reader's Digest, Prevention, Spry Living, and numerous podcasts. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Weightless Chronicles
• Weightless on Facebook
• @jegoswam on Twitter
• @jennspingo on Instagram
• Jenn Espinosa-Goswami on YouTube
• Jenn Espinosa-Goswami on LinkedIn
• The Four Tendencies Quiz from Gretchen Rubin
• Jen’s Create a Successful Speech Checklist - Free for Cocktails & Content Listeners!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 44: How to Stop People Pleasing in your Business

Welcome to episode forty-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how and why you need to stop people-pleasing in your business with Singing Bird Wild Feminine Coaching founder, Linda Katz.

In our forty-fourth episode you’ll learn:

• How to stop people-pleasing and start being authentic to yourself
• Why people pleasing is dampening your message
• Why treating your inner people-pleaser as the enemy is actually detrimental to learning who you are
• How staying curious  can help you break free from people-pleasing
• How being compassionate with yourself can be a tool tostop people-pleasing
• Why and how you need to get out of your head and back into your body to help refocus 

About our Guest:

Linda Katz is a wild feminine soul guide and Qoya movement teacher who has been on a quest for the last decade to reclaim her wild. She spent five years on the hero's journey, escaping all the external cages she thought were keeping her constrained (job, location, relationship, etc.). But after changing nearly everything in her life and realizing that she still didn't feel the wildness she most longed for, she set out on the heroine's descent to dismantle the cage that existed within and free her own Wise & Wild Woman. 

Through intuitive one-on-one coaching, Qoya-inspired movement, dreamwork, and art, Linda now helps other women dethrone their inner Tyrant King and shed their Good Girl patterns to reclaim their wholeness and remember their inherent wild magic. She has been coaching since 2013 and teaching Qoya movement since 2017.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Singing Bird Coaching
• Singing Bird Coaching on Facebook
• @singingbirdcoaching on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”