Cocktails & Content Creation

Episode 73: How to Cure Shiny-Marketing-Tactic Syndrome for Good

Welcome to episode seventy-three of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to Cure Shiny-Marketing-Tactic Syndrome for Good with Kaye Putnam. 

In our seventy-third episode you’ll learn:

• What Shiny-Marketing-Tactic Syndrome is
• How understanding your Brand Archetype can help you to avoid it
• The three systems to help you keep your focus and not get distracted by all the noise
• How to develop content based on your initial offer
• Why your brand strategy can come after developing your first offer or serve and how that works

About our Guest:

Entrepreneurs around the world hire Kaye Putnam and her team to define and build their brands. They set the stage for their greatest life’s work. Kaye has a degree in Marketing with a Psychology minor, but her true education comes from working with a variety of entrepreneurs. She’s worked with public speakers from TEDx, writers with hot-selling books, and within a variety of industries – from real estate to coaching. She helps her clients to evolve from a place of ambiguity and distraction to a place of aligned action. She believes that a  brand is so much more than design. She starts by uncovering the psychology of the brand. Then her team uses beliefs, personality, and timeless archetypes to define her client’s core message.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Kaye Putnam
• Kaye Putnam on Facebook
• @kayeputnam on Instagram
• Kaye Putnam on YouTube
• Kaye Putnam on LinkedIn
• ‘TypeQuest - Free Brand Archetype Challenge Hosted by Kaye Putnam

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 72: Be Your Own Publicist

Welcome to episode seventy-two of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to be your own publicist with speaker and author, Julie Solomon. 

In our seventy-second episode you’ll learn:

• What a publicist does and how you can do the work yourself
• How the publicity industry has changed in the past few years and how it affects how you should pitch yourself
• How to find the right contacts to pitch to for media coverage
• That pitching can also be useful for service-based entrepreneurs
• Why you need to focus on building your brand before pitching yourself
• The elements of a successful pitch
• Actionable tips to start acting like your own publicist and pitch yourself today

About our Guest:

Julie Solomon is a Speaker, Business Coach, Host of the top-rated The Influencer Podcast, and Author of Get What You Want: How to Go From Unseen to Unstoppable. Get What You Want teaches you how to shake off outdated ideas of what is possible and use your newfound belief to make anything you want happen. 

Julie has launched several successful online programs including Pitch It Perfect, The Influencer Academy, and SHINE Mastermind, which teach clients how to master the skill sets needed to take a personal brand idea and turn it into a profitable, sustainable. In her weekly podcast, The Influencer Podcast, Julie offers up real-time coaching, straight talk, and conversations to her millions of listeners worldwide. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Julie Solomon
• @julssolomon on Instagram
• The Influencer Podcast
• Pre-order Julie’s Book
• Grab a signed copy of Julie’s book here

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 71: How to Find Your Ideal Client with Design Thinking

Welcome to episode seventy-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to find your ideal client with design thinking with Sydney Chalakos of ​​Marathon Marketing & Branding.

In our seventy-first episode you’ll learn:

• What Design Thinking is
• The benefits of Design Thinking
• How Design Thinking can help you problem solve in your business and help understand the pain points for your ideal clients
• How we can implement it in our business as a market research tool
• How design thinking is different than market research surveys
• How to use that research to inform your copy and social media posts to bring in sales

About our Guest:

Sydney Chalakos helps local business owners simplify their online marketing so they can stand out online, connect with their ideal customers, and generate more revenue in their business. She’s been serving local businesses since 2015 and has almost a decade of marketing experience. When she’s not working on her business, you can find her taking a Peloton tread bootcamp or spending time with her hubby Ryan and new son Luca.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Marathon Marketing & Branding
• Marathon Marketing & Branding on Facebook
• @marathonmarketingbranding on Instagram
• Sydney Chalakos on LinkedIn
• The Designing for Growth Field Book (Sydney’s favorite design thinking resource)
• Marathon Marketing and Branding Content Creation Bootcamp 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 70: Choosing the best marketing platform for your offer

Welcome to episode seventy of the Cocktails & Content Creation Podcast! For this episode, we’re talking about choosing the best marketing platform for your offer with Emily Parker of Double E Strategies.

In our seventieth episode you’ll learn:

• Why you need to figure out what platform is the right one for you and your business
• Why you should think beyond Instagram and TikTok as the best platforms for your business
• How you can specifically tailor your content for each platform
• The tools that can help you track your results and how to get started as a beginner
• How to avoid burnout when it comes to your content creation

About our Guest:

Emily Parker is the founder of Double E Strategies which provides digital marketing services such as website development, social media management and advertising, as well as email marketing. Their goal is to help impactful companies grow through fresh and innovative strategies. 

Her team has been working in marketing since 2017, and they keep up with the ever-changing trends and platforms so that their clients don't have to. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Double E Strategies
• Double E Strategies on Facebook
• @doubleestrategies on Instagram
• Double E Strategies on LinkedIn
• Google Analytics
• Double E Strategies Freebie to Find your Ideal Platform

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 69: How Your Website Design and Content can Drive Sales

Welcome to episode sixty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how your website design and content can drive sales with Isabel Kateman of Striped Dog Creative.

In our sixty-ninth episode you’ll learn:

• Why a website is still important even with social media
• Understanding that there is more than just making your website ‘pretty’
• How a strong strategy is important when creating your site to get conversions
• The pieces of a functional website and how it can work for you
• How thinking about sales psychology impacts great website design
• The best ways to measure your website’s success
• The tools to create your own website

About our Guest:

Isabel Kateman is the Founder and CEO of Striped Dog Creative. Isabel and her team create highly strategic and gorgeous websites for six-figure service providers and course creators who are looking to reach seven figures and beyond.

Isabel has over a decade of agency experience working with Fortune 500 companies across digital strategy, marketing, and project management. Her zone of genius is strategic thinking and building clear solutions in a sea of information. 

She started Striped Dog Creative in 2017 as a full-scale digital marketing agency, but transitioned the agency to focus solely on website design in early 2020 after noticing a gap in the market. There were so many incredible graphic designers creating absolutely gorgeous websites…but they were lacking an overarching strategy. 

While they were pretty, they were also useless in terms of connecting emotionally with the clients that landed on the page, taking the consumer journey into account within the design and flow of the content, and keeping the larger marketing goals of the business in mind.

Isabel realized that with her background in digital marketing, brand strategy, and project management, she could approach website design from a completely different angle–strategy and storytelling first.

When she’s not working, you can find Isabel at a SoulCycle class, trying a new brunch spot, or binge-watching the latest crime drama.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Striped Dog Creative
• @stripeddogcreative on Facebook
• @stripeddogcreative on Instagram
• Isabel Kateman on LinkedIn
• The Striped Dog Creative Podcast
• Secrets to a High-Converting About Page You Won't Hate Writing Freebie
• Mind-Reading Website Program Waitlist
• Google Analytics
• Showit Website Builder
• Squarespace
• Canva

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 68: 3 Easy Ways to Set Boundaries as an Entrepreneur

Welcome to episode sixty-eight of the Cocktails & Content Creation Podcast! In this episode, we’re talking about how we set boundaries in our businesses as entrepreneurs. 

In our sixty-eight episode you’ll learn:

• The costs of overbooking yourself to accommodate clients
• How your contact form and workflow can help you to stay within your boundaries
• Tips to respond to out of scope work or requests to work on days outside your set workdays
• Why keeping email responses short will help make boundaries clear
• When it makes sense to go a little beyond what the scope called for
• Why setting office days and times can prevent burnout
• How setting expectations can help set boundaries
• Why you need to say no sometimes

Resources & Links:

• Jessie Wyman Photography
• Honeybook - save 20% with Jessie’s link
• Fashionably Kate & Co.
• The Brand Photographer Method
• Kate Andrews’ Writing Portfolio

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 67: How to Create a Video Content Blueprint

Welcome to episode sixty-seventh of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how you can create a video content blueprint with India Brown of India Brown Business Solutions.

In our sixty-seventh episode you’ll learn:

• What a Video Content Blueprint is
• Why video isn’t going away and you need to jump on the bandwagon
• An example of using video to benefit your brand and earn a good ROI
• How to create a strategy when you post video
• What technology and editing software you need to create your best reels

About our Guest:

As a Video Marketing Strategist and Social Media Manager, India Brown helps entrepreneurs and small business owners develop a full Social Media and Video Marketing strategy that allows them to show up confidently on camera, stand out and attract more paying clients.

India is also the founder of Visionary Mom Circle, a professional networking group for entrepreneurial millennial moms.

Being a busy entrepreneur herself, she understands the importance of making video content creation simple and painless but effective and lasting. When she’s not helping clients, she’s chasing her 2 daughters alongside her husband.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• India Brown Business Solutions
• @videobyindia on Instagram
• India Brown on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 66: How to Conquer Imposter Syndrome

Welcome to episode sixty-six of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to conquer imposter syndrome with licensed clinical psychologist, Dr. Kelly Vincent.

In our sixty-sixth episode you’ll learn:

• What Imposter Syndrome is
• How even the most successful people can deal with Imposter Syndrome
• Why entrepreneurs are even more likely to deal with Imposter Syndrome
• Ways to focus in on the problem and combat it
• Why therapy isn’t just a good solution to imposter syndrome, but can also act as a preventative

About our Guest:

Dr. Kelly Vincent is a licensed clinical psychologist, based in Encinitas, CA and owner of Nourished Wellness Group, a holistic mental health wellness collective. She works predominately with women who are struggling with anxiety, imposter syndrome, life transitions, relationship struggles, low self-esteem, and trauma. More specifically, she works with many mamas, along with female business owners. She has been featured in Vanity Fair, PopSugar and Forbes. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Dr. Kelly Vincent
• @dr.kellyvincent on Instagram
• Free Resources for Mental Health

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 65: How to Show up in your Brand

Welcome to episode sixty-five of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to pick outfits for your photos and show up in your brand with personal stylist, Nicole Otchy.

In our sixty-fifth episode you’ll learn:

• What you should be considering when picking the colors of your clothes for photoshoots
• How Covid has changed how we’re dressing and how that has actually affected fashion and, in turn, branding
• Why you should be experimenting and listening to your intuition when it comes to picking out new pieces
• How dressing for your brand can act as part of your messaging and create trust with your audience/clients

About our Guest:

Nicole Otchy is a personal stylist and personal branding consultant. She works with ambitious women to uncover and refine their personal brands using their personal style. Her mission and passion is to help women step fully into their visibility so they can do the work they are meant to do in the world. She is also the host of the Self Styled Podcast. Nicole's been a stylist for 12 years.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Nicole Otchy
• @nicoleotchy on Instagram
• Nicole Otchy on LinkedIn
• Nicole Otchy’s Style Your Brand Workshop

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 64: How to Monetize your Blog with the Mighty Network

Welcome to episode sixty-four of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how you can use the Mighty Network to monetize your blog with Lisa Sharp of Lisa Sharp Creative. 

In our sixty-fourth episode you’ll learn:

• What The Mighty Network Is
• How it differs from Instagram, Facebook and other social media networks
• Why The Mighty Network can be beneficial to a blog
• How to get started on The Mighty Network
• How it can be a big part to marketing your business or blog

About our Guest:

Lisa Sharp is a digital content creator with over a decade of experience. She uses her expertise in digital content creation to help others create their own brands. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Lisa Sharp Creative
• @lisasharpcreative on Facebook
• @lisasharpcreative on Twitter
• @lisasharpcreative on Instagram
• Lisa Sharp on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”