Cocktails & Content Creation

Episode 33: How to Find Joy in Prioritizing What Matters 

Welcome to episode thirty-third of the Cocktails & Content Creation Podcast! For this episode, we’re going to focus on joy - specifically how to find joy in prioritizing what matters - with Paula Jenkins of Jump Start Your Joy. 

In our thirty-third episode you’ll learn:

• How you can find joy in doing something for you
• The first question you should ask yourself when you’re looking to bring joy into your life
• Where to look to find the things that DO bring you joy
• How to banish guilt when you’re doing something that isn’t “productive”
• Why you need to schedule time to find joy for yourself
• How joy can help you become a better worker or entrepreneur

About our Guest:

Paula Jenkins is a podcast producer, strategist, and consultant.  In 2015 she launched her own podcast, Jump Start Your Joy. Her show quickly jumped to “New and Noteworthy,” “What’s Hot,” and remains in the top 2% of all podcasts globally. In 2021 she released a book, Jump Start Your Joy: Heart-Centered Ways to Find Joy in the Messy Middle, and launched her second podcast, Joy of Podcasting. She works with other small business owners to produce their podcasts in ways that bring big results. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Paula Jenkins
• Jump Start Your Joy
• @jumpstartjoy on Twitter
• @jumpstartyourjoy on Instagram
• Paula Jenkins on YouTube
• Paula Jenkins on LinkedIn
• Jump Start Your Joy: Heart-Centered Ways to Find Joy in the Messy Middle
• Meyers Briggs Test
• Effortless: Make it Easier to Do What Matters Most by Greg McKeown
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown 
• Dr. Brene Brown
• Creator Studio on Facebook
• Descript
• FloDesk
• The Labyrinth 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 32: How to Create Creative Content in Regulated Fields 

Welcome to episode thirty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to learn with Lindsay White about how you can get creative with your content when you’re working within regulated fields - think financial firms, banking, and mortgage companies. 

In our thirty-second episode you’ll learn:

• What a regulated field is and why it is so controlled
• Why understanding the rules is important to creating content
• How you can create content and still work within the rules of these regulated fields 
• Examples on copy for content in regulated fields
• Why getting creative with colors and advertising can give regulated fields an edge in the market
• Why financial businesses need to shift much of their focus to women and minorities when they think about their marketing
• Why leading with your brand and knowing its values is the best way to figure out your content pillars and how that will allow you to get creative
• How you can become a freelance marketer within regulated fields

About our Guest:

After 6 years in Corporate America, working as a Director of Marketing, Lindsay White brought her skills to the freelance space partnering with her clients to help build and execute strategic marketing and content plans that align with their business goals. Her clients vary, but she has a large presence working with financial advisors and other financial services institutions.  Her experience and background in this field give her the expertise to work with others in regulated fields.  She has also started coaching other freelance marketers to help them become marketing leaders for their clients through her course and certification program.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Lindsay White
• @lindsaywhite.co on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 31: 3 Myths About Email Marketing 

Welcome to the thirty-first episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Bev Feldman of Your Personal Tech Fairy. She’s debunking the three myths when it comes to email marketing - a super important and often ignored part of your selling strategy.  

In our thirty-first episode you’ll learn:

• What Email Marketing is and why it is so important for your business
• Tips on how to get people to sign up for your emails
• Bev’s three myths about email marketing including the fact that people actually do want to hear what you have to say!
• The low down on the best tools for email marketing made easy

About our Guest:

Beverly Feldman is a marketing technology consultant who helps mission-driven coaches, course creators, and service providers to get their email systems set up and automated using her 7-part framework. While Your Personal Tech Fairy officially launched at the beginning of 2021, she has been a business owner and blogger for a decade and has been doing email marketing & automation for her own businesses for about five years. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Your Personal Tech Fairy
• @yourpersonaltechfairy on Instagram
• Beverly Feldman on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 30: How Mindset Impacts our Content Creation

Welcome to episode thirty of the Cocktails & Content Creation Podcast! For this episode, we’re focusing on mindset and how it can affect your content creation - as well as ways to help sustain yourself in your business - with Emily Giroux of Legendary Ideas Group.

In our thirtieth episode you’ll learn:

• Why you need to know yourself to create your best content
• How to work best to do your best
• How to capitalize on the time when you feel most creative to get your content done 
• Tips to get the most done in as little time as possible
• Why setting office hours and other boundaries can help with your mindset

About our Guest:

Emily Giroux is a freelance writer turned strategic communications consultant, and YES that is a title she gave herself. She is a founding member of Legendary Ideas Group, a digital communications company that helps visionary business owners put action behind their ideas to produce legendary impact. Emily believes content creation should be FUN, and she brings that belief to work with her every day. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Legendary Ideas Group
• @emily_c_giroux on Instagram
• Emily Giroux on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 29: Why Your Blog Posts Aren’t Converting

Welcome to episode twenty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Danielle Gagnon of Elevated Virtual Marketing about why your blog posts aren’t converting. 

In our twenty-ninth episode you’ll learn:

• Why you need to take a site inventory to figure out where you stand with traffic before you do anything to your site
• Why you need to determine your ideal audience before you even start writing your blog posts
• Why keyword research can be your best friend to getting traffic to your website
• How understanding how the Google algorithm works will help you to bring in more clients
• Why you should be thinking about what other content can you create that serves the ideal client that you’re trying to reach
• Why you shouldn’t be afraid to use more specific keywords
• What you can do today to start improving your SEO

About our Guest:

Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business, Elevated Virtual Marketing, in 2018. Today, she helps female entrepreneurs grow their business organically - and massively - through SEO and content marketing. She is the creator of the Content Cash MachineBootcamp, a 5-day mini-course that teaches small business owners highly actionable SEO basics.

Danielle’s podcast, the Content CashMachine Podcast, is an extension of her one-on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money.

Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Elevated Virtual Marketing
• @daniellegagnon_seo on Instagram
• Elevated Virtual Marketing on Facebook
• The Content Cash Machine Podcast
• The Content Cash Machine Bootcamp
• Google Analytics
• Google Search Console
• Neil Patel
• Backlinko

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 28: What does it mean to be on-brand and how we can create content that is consistent?

Welcome to the twenty-eight episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Meg Mothershed is a graphic designer, brand specialist, and partner at Mothershed Design Co. about being “on-brand.” 

In our twenty-eighth episode you’ll learn:

• What being “on-brand” means and why it matters
• How being on-brand goes beyond a logo and company colors
• How developing your brand voice and look can create recognition and lead to sales
• Some tools to help you develop your brand
• The three questions to ask yourself when you are creating your brand identity

About our Guest:

Meg Mothershed is a graphic designer, brand specialist, and partner at Mothershed Design Co.. Together with her husband, Josiah, they work with small businesses to support their goals through strategic branding and web design. 

Meg focuses on the management of the company, while bringing her love for details to specialize in brand strategy and identity design. With a background in fine arts illustration, Meg brings a highly visual perspective along with strong organizational skills to every project. She is a minutiae manager, strategy guru, and problem-solving bundle of energy. Design and entrepreneurship are Meg’s passions in life, and combining them allows her to work directly with clients to help their businesses succeed. 

Meg has previously worked as an in-house designer at a nonprofit, a freelance designer, and even as a printer’s devil for a letterpress studio. Meg holds a Bachelors of Fine Arts in Communication Design from the Metropolitan State University of Denver and served as Event Chair with AIGA Colorado in 2017. When Meg’s not busy in the studio, you can find her taking a yoga break or trying out new, delicious recipes!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Mothershed Design Co.
• Mothershed Design Co. on Facebook
• @mothershed_design on Instagram
• Mothershed Design Co. on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 27: How to Use Pinterest to Get Traffic to your Website

Welcome to the twenty-seventh episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with MacKenzie Armstrong of Armstrong Visual Solutions. She gave us the lowdown on everything happening on Pinterest and how we can use this visual search engine to drive traffic to our websites. And she is giving away her Pinterest Audit Checklist for free to Cocktails & Content Creation listeners! 

In our twenty-seventh episode you’ll learn:

• Why you need to be using Pinterest if you want to drive traffic to your website
• How you can use the platform to help you identify your keywords
• How Pinterest can benefit businesses no matter their location
• Why it’s a long game when it comes to gaining traffic with Pinterest and why you’ll be happy that you kept with it
• Why you shouldn’t just create new pins when creating new content
• What your audience wants to see in a Pinterest graphic

About our Guest:

Mackenzie Armstrong is a Pinterest Strategist at Armstrong Visual Solutions that helps entrepreneurs connect with their followers through captivating content and eye-catching pin graphics. This organic marketing helps her clients’ ideal audience find them! She has been in the virtual world for two years, but niched down to working with Pinterest marketing for the last year and a half. And Mackenzie is giving her Pinterest Audit Checklist away for free to Cocktails & Content Creation listeners.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Armstrong Visual Solutions
• Armstrong Virtual Solutions on Facebook
• MacKenzie Armstrong on Instagram
• Pinterest Audit Checklist - free for Cocktails & Content Creation listeners!
• Armstrong Virtual Solutions Portfolio

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 26: 3 Mistakes to Avoid When Creating Your Content

Welcome to the twenty-sixth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Veronica Solomon of Wordy Veronica about three mistakes to avoid when creating your content.

In our twenty-sixth episode you’ll learn:

• The three mistakes you need to avoid when creating your content
• The first question you should ask when creating your content
• Why you need to have a strategy and how to implement one for your content
• Why it’s important to take the user experience into consideration, such as website speed, accessibility and having an attractive and easy to read font
• Why updating your older content can also bring in your audience 
• Other resources where you can find inspiration
• The best tools to help you avoid these mistakes

About our Guest:

Veronica Solomon (aka Wordy Veronica) is a freelance writer and digital marketing consultant with over nine years of experience. She's all about blending creative writing and digital marketing for a powerful combination that grows businesses. Veronica works with small to medium-sized companies in a variety of industries like technology, hospitality, and e-commerce. She's able to dig deep into your brand’s story website, and analytics to create a multi-faceted strategy that drives growth. This can be anything from generating engagement and driving action through content, to optimizing a website to rank higher.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Wordy Veronica
• Wordy Veronica on Facebook
• Wordy Veronica on Twitter
• Wordy Veronica on Instagram
• Veronica Solomon on LinkedIn
• Google Drive
• Canva
• Grammarly Browser Extension
• Duplichecker
• Google Analytics 
• Google Console
• SEMrush
• Ubersuggest

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 25: How to Repurpose Content and Build Clout with Media Submissions

Welcome to episode twenty-five of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Alessandra Pollina, founder Quotable Media Co., about how to repurpose content and build clout with media submissions. 

In our twenty-fifth episode you’ll learn:

• What is a media submission
• How to pitch your idea to a publication
• How to repurpose Instagram captions and other content into articles
• Why submitting content to publications can help turn you into an expert in your field
• Why you shouldn’t pitch the same article to many outlets at the same time

About our Guest:

Alessandra Pollina is the founder of Quotable Media Co., a PR and media company working to elevate female entrepreneurs and business owners. 

Alessandra grew up in a small town in Vermont before moving to Boston to attend Boston University’s College of Communication. She obtained a Bachelor of Science in Communications with a focus on public relations, and a minor in anthropology. Throughout her college years she held many internships in the PR field at some of the best agencies in Boston. This vast array of experiences became the foundation of her PR career and positioned her to launch her own agency in 2012.

Stemming from a passion for female entrepreneurship and working to amplify the voices of others, in 2016 she founded the Female Millennial Entrepreneurs Boston networking group which aims to bring like minded entrepreneurs and business owners together for in-person connection and learning experiences. In 2019 she launched Quotable: A Female Millennial Entrepreneur Podcast, a podcast by and for female millennial entrepreneurs, inspired by the group but with an international reach. Most recently, in 2020 she launched Quotable Magazine, a print and online magazine also geared toward female entrepreneurship. 

She lives in Boston with her husband and 6-year-old son.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Quotable Media Co. 
• @quotablemediaco on Instagram
• Quotable Media Co. on Facebook
• @quotablemediaco on Twitter
• Alessandra Pollina on LinkedIn
• Female Millennial Entrepreneurs Boston Networking Group 
• Quotable: A Female Millennial Entrepreneur Podcast
• Bravazzi Hard Italian Soda

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Coc

Episode 24: 3 Things Brands Look for when Running an Influencer Campaign

Welcome to episode twenty-four of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Kristina Tabacco of Kristina Marie Creative. She is a digital marketer and an influencer, so she’s seen both sides of the influencer marketing business and is sharing the 3 things brands look for when running an influencer campaign.

In our twenty-fourth episode you’ll learn:

• Why influencer marketing is so important
• Why brands need to be allocating more of their budget to influencers
• The 3 things brands look for when running an influencer campaign
• What influencers should be doing to get attention from brands before they even send a pitch

About our Guest:

Kristina Tabacco is a full-time digital strategist at a Boston-based PR agency where she has helped brands manage content productions, social media accounts and influencer campaigns for two and a half years. She also works part-time as a content creator with a focus in video production, photography and food styling. In her free time she creates TikTok videos where she shares influencer tips from the brand's perspective to help up-and-coming creators be successful in the industry. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Kristina Marie Creative
• @kristinatabacco on Instagram
• Kristina Marie Creative on Facebook
• Kristina Marie Creative on YouTube
• Kristina Tabacco on LinkedIn
• On Clubhouse you can find her @kristinatabacco
• @kristinamariecreative on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”