Cocktails, Tangents and Answers

Send us Fan Mail

B2B Trends for 2026
As we head into Q4, the pace of change in B2B marketing isn’t slowing down. From shifting buyer expectations to new digital tactics, we’re looking at the trends and challenges shaping the end of the year and where the biggest opportunities lie for 2026

Harvest Moon

This cocktail comes from Food Network and was created by Guy Fieri. It’s built around all the seasonal fall flavors you’d want in a drink: apple, pumpkin spice, and a graham cracker rim.

Ingredients:
Crushed graham crackers, for the rim
2 oz. vodka
1 1/2 oz. Granny Smith apple juice
1/8 teaspoon pumpkin spice
1/2 oz. pumpkin beer, or more as necessary 

Directions:
Put some simple syrup in one saucer and some crushed graham crackers in another. Dip the rim of a martini glass into the simple syrup and then into the crushed graham crackers. Set aside.
Add ice to a cocktail shaker. Add the vodka, apple juice, pumpkin spice and 1/2 ounce simple syrup; shake well. Strain into the prepped martini glass. Top off with the pumpkin beer to just below the graham cracker rim.

Send us Fan Mail

What Should Marketers Focus on in Q4

In this episode, we’re kicking off Q4 with a look at the state of marketing. We’ll share our biggest thoughts on what’s driving change right now and highlight the challenges and opportunities that will define how marketers finish the year strong.

Pumpkin Spice White Russian

This cocktail has everything you want in a fall drink. Think of it as the after-5 p.m. version of your morning pumpkin spice latte, but without the long wait in line. Smooth coffee notes, creamy richness and a hint of pumpkin pie spice make it a perfect seasonal sipper.

Ingredients (makes 4):

• 4 gingersnap cookies, crumbled (for rim)
• 1 tsp. honey (for rim)
• 6 oz. coffee liqueur (such as Kahlúa)
• 5 oz. vodka
• 1 tsp. pumpkin pie spice
• 6 oz. heavy cream

Directions:

1.    Place crumbled cookies on a plate. Rub rims of 4 glasses with honey and dip in cookie crumbs to coat.
2.    Whisk together coffee liqueur, vodka and pumpkin pie spice in a measuring cup.
3.    Pour into prepared glasses, dividing evenly; add ice.
4.    Top each glass with heavy cream and serve immediately.

Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   

We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn:   / antidote-71     
Instagram:   / antidote_71     
Facebook:   / antidote71agency     
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen

About Antidote 71: 
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. 

Learn more about us. 👉 https://antidote71.com/

Send us Fan Mail

How to Deal With Burnout in Marketing 

What if we told you that over 80% of marketers are dealing with burnout, and more than half feel overwhelmed, emotionally exhausted or undervalued? In this episode, we’re talking about why creative fatigue is hitting so hard… and how to fight back.

The Tia Mia is a modern riff on the Mai Tai that swaps the classic dark rum float for mezcal espadín, giving it smoky depth alongside funky Jamaican rum. Created in 2010 by bartender Ivy Mix for Julie Reiner’s Hawaiian-inspired New York bar Lani Kai, the Tia Mia was Mix’s first cocktail to hit a menu. Though Lani Kai closed after two years, the drink lived on, later becoming a staple at Leyenda in Brooklyn and featured in Mix’s book Spirits of Latin America.  

Ingredients:

• 1 oz. mezcal espadín
• 1 oz. Jamaican rum
• 1/2 oz. orange curaçao
• 1/2 oz. orgeat
• 3/4 oz. fresh lime juice
• Garnish: mint sprig, lime wheel and edible orchid (optional)

Directions:

1. Add all ingredients into a shaker with ice and shake until well chilled.
2. Strain into a large rocks glass over crushed or pebbled ice.
3. Garnish with lime wheel, mint sprig and orchid (optional).

Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   

We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn:   / antidote-71     
Instagram:   / antidote_71     
Facebook:   / antidote71agency     
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen

About Antidote 71: 
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. 

Learn more about us. 👉 https://antidote71.com/

Send us Fan Mail

Send us Fan Mail

Send us Fan Mail

Three Marketing Campaigns You Should Steal
We’re breaking down three real campaigns that drove results and how you can “steal” the strategies for yourself. You’ll walk away with practical, ready-to-use ideas you can plug into your own marketing.

Cocktail: Hello Sun
Aloe isn’t just for sunburns or houseplants; it’s also a surprisingly versatile cocktail ingredient. Bartenders love it for the softness, florality and aromatics it brings to a drink. 

For the Hello Sun, Eden Laurin of The Violet Hour crafted her aloe liqueur by reducing aloe water and blending it with rhum agricole and honey, then paired it with mezcal, lime, cucumber and mint. The result is light, refreshing and the perfect cool-down on a hot day.

Ingredients:
3 fresh mint leaves
2 slices of cucumber
3/4 oz. lime juice, freshly squeezed
2 oz. Banhez mezcal
1 1/2 oz. aloe liqueur
Garnish: cucumber slices

Directions:
1.    Add the cucumber, mint and lime juice into a shaker, and gently muddle to extract the flavors.
2.    Add the mezcal and aloe liqueur, fill with ice and shake until well-chilled.
3.    Strain into a rocks glass over fresh ice.
4.    Garnish with a cucumber slice.

 #cocktailrecipes #marketingpodcast #teamspotlight  #podcast 

Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   

We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn:   / antidote-71     
Instagram:   / antidote_71     
Facebook:   / antidote71agency     
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen

About Antidote 71: 
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. 

Learn more about us. 👉 https://antidote71.com/
 

Send us Fan Mail

Is Direct Mail Marketing Worth It?

If you could achieve an 80 to 90% open rate on your next marketing campaign, would you go for it? Even if it’s a direct mail campaign? In this episode, we’re exploring whether direct mail still works in 2025, what the data shows and our thoughts on the topic. 

Brandy Alexander 

The Brandy Alexander is a creamy, decadent cocktail that gained popularity in the 1970s, particularly in upscale Manhattan bars. It’s a brandy-based variation of the original Alexander, a pre-Prohibition cocktail made with gin, crème de cacao and cream. The original is believed to have been created by bartender Troy Alexander at NYC’s Hotel Rector.

Ingredients:

• 1 1/2 oz. cognac
• 1 oz. dark creme de cacao
• 1 oz. heavy cream
• Garnish: grated nutmeg

Directions:

1. Add cognac, dark creme de cacao and heavy cream into a shaker with ice and shake until well-chilled.
2. Strain into a chilled cocktail glass or a coupe glass.
3. Garnish with freshly grated nutmeg.

Send us Fan Mail

This week, we’re highlighting our Account Supervisor, Catelin Drey. She manages clients and is our resident office extrovert. 

Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   

We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn:   / antidote-71     
Instagram:   / antidote_71     
Facebook:   / antidote71agency     
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen

About Antidote 71: 
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. 

Learn more about us. 👉 https://antidote71.com/

Send us Fan Mail

Is Podcast Advertising Worth It?

Podcast advertising has grown into a multi-billion-dollar industry, but does it work for B2B? In this episode, we're exploring the role of podcast ads in a modern marketing strategy. 

The Appletini was first crafted in the 1990s at Lola’s in West Hollywood, quickly becoming a pop culture staple (Scrubs and Sex and the City). While it sometimes gets written off as a “novelty” drink, its crisp flavor and iconic green hue have kept it relevant.  

Ingredients:

• 1 1/4 oz. vodka
• 1 oz. Calvados
• 1 1/4 oz. Granny Smith apple juice
• 1/4 oz. lemon juice, freshly squeezed
• 1/4 oz. simple syrup
• Garnish: brandied cherry and Granny Smith apple slices

 Directions:

1. Add crushed ice into a cocktail glass and set aside to chill.
2. Add the vodka, Calvados, apple juice, lemon juice and simple syrup into a shaker with ice and shake until well-chilled.
3. Discard the ice from the cocktail glass and double-strain the mixture into the glass.
4. Garnish with a skewered brandied cherry and 3 Granny Smith apple slices.

Send us Fan Mail

This episode offers a behind-the-scenes look at our 71 Shirts internship. Megan will share what it was like to step into an internship where you’re not just shadowing, you’re running a real eCommerce business.

Hugo Spritz

A refreshing twist on the classic spritz, the Hugo Spritz originated in northern Italy in the early 2000s. Created as a lighter, more floral alternative to the Aperol Spritz, it blends elderflower liqueur, Prosecco, soda water and fresh mint. With its crisp, aromatic profile, the Hugo quickly became a summertime favorite across Europe, and now, a go-to for intern Megan.

Ingredients:

2 oz. rye whiskey
1 oz. sweet vermouth
2 dashes Angostura bitters
Garnish: brandied cherry (or lemon twist, if preferred)


Directions:
Add the St. Germain and mint sprig into a wine glass. Gently muddle and let sit for 3 minutes.
Add ice, prosecco and soda water, and stir briefly and gently to combine.
Garnish with a mint sprig and a lemon wheel.