From one of surfing’s most accomplished and recognizable families, Coco Ho  was raised in the thick of the surf universe on the North Shore of Oahu. As a kid, she quickly gained notoriety as a high-performance surfer in her own right, winning multiple junior titles before eventually joining the Championship Tour while still a teenager, where she posted solid results and year-end rankings for over a decade. Since letting go of competition, she’s gone on to design women’s wear collections, put on twin-fin clinics, and started her female-centric board brand, while continuing to chase waves. In this episode, Ho and show host Jamie Brisick sit down to talk about her serendipitous thrust into competitive surfing, competing against her brother, friendship, winter on the North Shore, the inevitable overlap between passion and selfishness, functionality, confidence, and her biggest inspirations.