Takeaways

• Volatility is a significant characteristic of the current coffee market.
• Understanding historical context is crucial for predicting future trends.
• Weather events have historically influenced coffee market fluctuations.
• Political factors can also impact coffee supply and pricing.
• Current challenges include high costs and supply chain issues.
• Consumer behavior is shifting, especially among lower-income groups.
• Retail prices are at record highs, affecting demand.
• Small roasters must focus on quality and customer relationships.
• Integrity in business practices is essential for long-term success.
• The coffee market is influenced by both natural and human factors.

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