In Malaysia's crowded grab-and-go coffee scene, a new player has exploded onto the market, opening 50 outlets in under two years. Backed by $2.5 million in funding, Koppiku is betting it can win by targeting the often "underserved middle segment" of the market.

Founder and CEO Rajiv Bhanot joins us to share the story behind their rapid growth. He discusses his journey from medical doctor to F&B entrepreneur, the strategy of offering an "aspirational, yet affordable" product, and the crucial lessons learned from a year of intense experimentation to fine-tune their playbook for scaling.

We discuss:

• The strategy that grew the company to 50 outlets in under two years.

• Why they are targeting the "underserved middle segment" of the coffee market.

• How they use data and customer feedback to drive rapid product innovation.

• Their "playbook for scale" learned from extensive location experimentation.

• The unit economics of a high-volume, low-ticket F&B business.

  For F&B entrepreneurs and investors, this is a dive into hyper-growth, brand positioning, and the realities of Malaysia's coffee wars.

See omnystudio.com/listener for privacy information.