The video discusses the launch of the first AI-designed custom slide shoe by Syntilay, which has garnered significant media attention. CoinDesk interviews Joe Foster, co-founder of Reebok, and Ben Weiss from Syntilay about this innovative product that uses AI to custom-make shoes by analyzing foot measurements through a phone photo. The conversation covers the potential of AI in product design, including creating items in space.

Joe Foster reflects on the evolution of the sneaker industry and the joy of continual innovation, while Ben Weiss highlights future plans, including space experiments and blockchain authentication for footwear.

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