In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the platforms to choose when starting a business from scratch.

• Connect with Margo Waldie on Linkedin
• Follow the Cargo Margo show on Linkedin

Episode Timestamps:

00:33 – Deciding to Start a Show

02:10 – Tips or Takeaways Working with a Coach

02:53 – Behind the Scenes Planning

05:30 – Advice on Starting a Linkedin Live Show

06:21 – Dealing and Overcoming Imposter Syndrome

07:54 – Favorite Interview

08:57 – The Return on Investment

09:24 - A Typical Day for a Director of Sales

12:42 - The Relationship Between Marketing and Sales Evolving

13:56 - Core Passion Project

15:26 – Things That Prevent from Starting a Show

16:27 - Cold Emailing and Cold Calling

18:49 – Favorite Creator Within Freight 

20:04 – Platforms to Choose When Starting Business From Scratch

21:06 – Social Platform to Try

Quotes:

 “I always think there are areas I need to improve, which is true. But to just relax and wallow in the gratitude, or where you've come in that journey, helps me to settle back down and get a grip on things.”

“Each guest has significantly changed my life. To be able to connect with someone that's an industry expert, to leverage their expertise to make changes in your life, and to be able to show that to your community is everything.

“Relationships are not just done behind a keyboard. You have to meet someone in person.”

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.