Hey folks, in this cast we talk about commitment and consistency, as another powerful weapon of influence that you can work into your cold email campaign.

The rule of commitment and consistency states that once we make a decision, we will experience pressure from others and ourselves to behave consistently with that decision. In short, we want to be who we say we are.

So what does it mean for your cold emails and how to benefit from this rule? Tune in to find out!

Today we’re discussing GDPR (General Data Protection Regulation) with Jonathan Armstrong, who is a legal expert in the field of cold email and a Partner at Cordery, a firm specialized in legal compliance. GDPR is going to be enforced on May 25 2018, so we invited Jonathan, as one of Europe’s top compliance lawyers, to break it down for us and help us understand what it means for sending cold email. Get your notepads ready!

If Unbounce hired you to create their cold email campaign, where would you begin? Who would you contact and what would you write inside your emails? We were inspired by our recent interview with Dan Martell to make an exercise and walk you through OUR process behind creating a campaign for Unbounce.com. Tune in!

People prefer to say yes to those that they like.

But what causes one person to like another? In this episode, we dig further into persuasion science laid out in Robert Cialdini’s book “Influence” and we explore the optimal use of liking in your cold email. Like it already? Tune in to learn more about this powerful influence factor.

Hey folks, in today’s special episode we are interviewing Dan Martell, an award-winning Canadian entrepreneur. Dan is the founder of Clarity.fm, a startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown and is also an investor to companies like Udemy, Intercom and Unbounce. Dan loves cold email and we invited him to share how he used it to build successful businesses. Get your notepad ready and tune in!

HERE’S WHAT WE COVER IN THIS EPISODE:

• What was the first cold email Dan ever sent at the age of 18, and how one of the recipients became his investor 20 years later
• Dan’s approach to writing cold emails for networking, and how to connect with someone without an introduction
• Why cold email variations need to be drastically different for the most effective A/B testing early on in your campaign
• How Dan grew FM (which raised 1.6M from investors like Marc Cuban) with a simple cold email and data from slideshare.net
• Dan’s 3-step strategy for optimizing cold email process, and why you shouldn’t automate too quickly
• How the outbound strategy and approach to cold outreach changes from early days to the established phase of a company
• The best cold emails Dan has received, the importance of intro sentence to show that the senders have done their homework, and why you should never put work on the recipient
• Dan’s 4 part cold email framework he uses to get replies from fortune 500 CEO’s and dream clients
• Why you should never cold email an investor and who you should be contacting instead, to get your business funded

If you want to learn more from Dan, sign up for his newsletter and follow his stories on Instagram. And as always, feel free to share this episode with someone who is also sending cold email and will benefit from this cast.

Happy cold emailing,

Jeremy and Jack

P.S. Hey cold emailer, if you got some value from this episode, please leave us a 2 sentence review on iTunes, Stitcher or Tune-in. It’s a quick way to help other growth-minded folks like us find this podcast, send awesome emails and make everyone’s inbox a better place.

Hey cold emailers, today we’re answering the most often asked questions about cold email in a rapid fire Q&A. You’ll hear a digested version of the topics we have covered so far in the show, as well as get many references to our past episodes so you can find more information.

Hey folks, in this episode we’re interviewing Jeremy Chatelaine, the co-host of this show and founder of Quickmail.io. He talks about why he was forced to go to cold email and succeed at at despite not believing in it initially, then how he originally saw Quickmail as a distraction, and how cold email eventually helped minimise the risk of quitting his day job and pursuing his business. Tune in to get some inspiration!

Hi cold emailers, this week we are doing three teardowns on cold emails that landed into our inbox, including a timely Thanksgiving themed email, as well as an email that landed in spam folder. We are sharing our thoughts on writing tone and classic cold email intro mistakes, as well as suggestions on CTA alternatives that would work much better. Tune in and take notes!

HERE’S WHAT WE COVER IN THIS EPISODE:

• How to use the subject line as a contract between you and the recipient, and make it clear what the email is about
• How to write an effective intro for your email, explaining why you are contacting your recipients and focusing on their needs
• Why you need to sequence your list very carefully to make sure your recipients are a relevant target for your email
• How to use events and holidays to send timely cold emails which will engage your recipients   
• The importance of using enough variations of your cold email in order to avoid landing in spam folder
• How to include a call to action that is appropriate to the stage of relationship that you are at with your prospects
• Can you combine cold calling and cold emailing to engage your prospect in a conversation?
• Why you need to establish credibility as early as possible in your email in order to grab your recipient’s attention

If you find these email teardowns useful, send us a note at [email protected] with questions, comments or examples, and we’ll be happy to respond.

Keep cold emailing,

Jeremy and Jack

P.S. If you got some value from this episode, please leave us a 2 sentence review on iTunes, Stitcher or Tune-in. It’s a quick way to help other growth-minded folks like us find this podcast, send awesome emails and make everyone’s inbox a better place.

Hey folks, this week we’re talking about Scarcity. It’s one of the 6 major “weapons” of influence, outlined in our favorite book Influence by Robert Cialdini. It’s also one of the most challenging to use correctly, and not off-put your prospects instead of drawing them to you. We want to share how this influence factor can be incorporated in your cold email campaigns in an effective way.

Hey cold emailers, this week we’re talking about fake stats and not-so-scientific articles that may be detrimental to your reply rate. If you want to successfully navigate the sources you find online and understand how to get relevant stats, listen carefully to this cast.

HERE’S WHAT WE COVER IN THIS EPISODE:

• Why you should keep a skeptical mindset when you come across “The best time to send cold email” type of articles
• How the source of the article affects the interpretation of the stats given
• How the way in which test was run affects the relevance of the stats
• How the goal of the article affects the relevance of the stats
• Why the stats on reply rate only may not be useful for optimizing your cold email if your goal is to start a conversation
• Why you need to be careful with aggregates and the stats they provide
• How to make yourself your own source of stats using A/B testing to approve or disprove your hypotheses
• Tactic vs. strategy and why you need to focus on studies that deal with strategies that influence human behavior

To conclude, stats are meaningless without first understanding of how the experiment was run, by whom and for what goal. It’s best to invest time in studying strategies rather than tactics, and to help you with it, we recommend reading the book “Influence” by Robert Cialdini or checking out our email tear-down episodes #011 and #014 where we analyse both tactics and strategies behind specific cold emails.

Happy cold emailing,

Jeremy and Jack

P.S. Hey cold emailer, if you got some value from this episode, please leave us a 2 sentence review on iTunes, Stitcher or Tune-in. It’s a quick way to help other growth-minded folks like us find this podcast, send awesome emails and make everyone’s inbox a better place.