Hey cold emailers, do you find yourselves concerned with your open rate?

Cold email deliverability is a super important topic, because if you don’t deliver properly, you don’t give yourself a chance to get your emails opened or replied to. So we decided to cover this topic in two episodes. This week, we'll dive into the often overlooked technical side of sending cold email to inbox properly. Next week, we'll go over everything you need to know about writing emails to maximize your deliverability.

HERE’S WHAT WE COVER IN THIS EPISODE:

• What are the useful tools and indicators that will tell you if your emails are delivered to your prospect’s inbox?
• How automation tools affect the technical side of deliverability
• Technical details of setting up your cold email domain correctly and what to do if you’re not tech savvy  
• What is the acceptable bounce rate for your cold emails and how to clean up your list before sending?
• What are the best sending patterns to ensure your emails inbox properly?
• How does flagging your email as spam affect your cold email deliverability?
• A few more technical tips for testing deliverability and open rate

RESOURCES:       

Episode #009 - Marketing Automation for Cold Email?

The Ultimate Cold Email Checklist

How to configure SPF? https://support.google.com/a/answer/178723?hl=en

How to verify your domain step by step? https://support.google.com/a/topic/1409901

What is DKIM? https://support.google.com/a/answer/174124?hl=en

Check your SPF and DKIM keys: https://www.mail-tester.com/spf-dkim-check

Spam testing tool: https://glockapps.com/

Email address verification: http://www.briteverify.com/, https://kickbox.io/

Hey folks, today we wanted to share a cold email that we had to rewrite completely as it had so many things wrong.

After analysing the elements of this email, we transformed it from grade D+ to A, and we're sharing this process with you. Tune in now to hear the re-written version and let us know what you think of it at [email protected]. If you think we did a good job, share this episode with 2 more people who send out cold emails.

Happy cold emailing,

Jeremy and Jack

Hey cold emailers, we did our homework for this episode. We analyzed the last 50 million emails sent with QuickMail, searching for the truth behind the “perfect” subject line.

Is it ‘Quick question’?

Is it ‘Appropriate person’?

Is it ‘Introduction’?

Tune in to find out! We were very surprised with what we’ve found.

This week we talk about why it’s a bad idea to use marketing automation software for cold email. We need to address this because it’s a mistake that could be harming your reply rate even if your emails are amazing.

Quick note: if you are already using QuickMail to send your cold email, this cast is probably not for you and we’ll see you next week. Everyone else, tune in!

Is your campaign going to perform better if you have great copy or if you have a great email list?

What happens if you have superb copy but a lousy list? Or if you have lousy copy but a superhot list?

How much weight should we assign to each when it comes to cold email?

Today we discuss these questions in a casual conversation.

Hello cold emailers, how’s your reply rate?

This week we are talking about the metrics that will help you optimize and get the most out of cold email. Guess what, click rate is NOT an important metric for cold email. There are a few other crucial metrics that will tell you exactly where you stand with your campaigns from the point of view of your prospects.

It’s high time you start loving stats for the reality check they provide, so tune in and let’s dig deep into it!

Hey folks, welcome back to the Cold Outreach Podcast! This week we discuss writing follow-up emails and why it pays off to put some bloody effort into it. We will give you do’s and don’ts for following up, examples to inspire you and tactics to boost your email reply rate. Yes, there are secret skills to learn, so let’s dive in right away!

Attention please, this is a very important episode, because everyone new to cold emailing thinks there is a magic template that will just convert like crazy.

The truth is, if you want to be successful with cold email, your list is a far better predictor of success than your email content. With the right list, everything becomes easier.

So how do we build that magic list made of the hottest leads out there? Tune in to find out!

Today we are doing a teardown on a cold email that Jack received last month from Skillshare, which is a platform where you can share your knowledge and get paid for what you know. We’re doing this solely for learning purposes, and we picked this email because it was actually pretty good compared to the rest of the cold emails we get, so we decided to analyse it and provide feedback to help you create more exciting cold emails in the future.

In this episode we talk about dealing with rejections during a cold email campaign. You will learn that being rejected is inevitable due to the nature of cold email itself, but that there are smart ways to ease your struggle with it, embrace it and flip it to your own benefit.