Hello cold emailers, how’s your reply rate?

This week we are talking about the metrics that will help you optimize and get the most out of cold email. Guess what, click rate is NOT an important metric for cold email. There are a few other crucial metrics that will tell you exactly where you stand with your campaigns from the point of view of your prospects.

It’s high time you start loving stats for the reality check they provide, so tune in and let’s dig deep into it!