We’ve received some great cold email questions from you lately, so here they are answered in another rapid fire round. You’ll hear our responses to 8 interesting questions about list building, customizing emails, “break up” emails or considering cultural differences when you send out cold email. Tune in!

Hey cold emailers, in this episode we talk about reciprocity, which is a pretty powerful influence factor that your prospects will find hard to resist. Reciprocity means that we are wired to return our favors and pay back our debts. So how can you write a cold email that gives something to your recipient and triggers the reciprocity principle? We’re sharing quite a few examples, so you'll learn how to apply this technique like a pro. Tune in!

Hey folks, here’s another email teardown, requested by one of our podcast listeners. We’re going through it line by line, analyzing what’s good about it, what’s bad about it and how we can possibly make it better. Check out the email below and tune in to hear our thoughts on it.

Hey cold emailers, this week we’re discussing outbound and inbound marketing strategies. In short, inbound is when leads come to you, outbound is when you go to the leads. In this episode we talk about when you should use one or the other, and when they should be used together. Tune in!

What are the trends in cold emailing? What has been working well lately? This week we’re updating you with stories that are super relevant to building successful cold emails campaigns. We talk about cars, diamonds and how to use an invite to a podcast to grow your network quickly. Tune in!

Hey folks, this week we talk about authority as another weapon of influence that you can bake into your cold email campaign.

According to research, we feel a sense of duty or obligation to the people in the position of authority. Therefore you’ll learn how to use authority in cold email to gain more credibility and inspire attention and trust from your prospects.

Here’s another rapid fire episode where we answer 8 interesting questions about cold email. We talk about the resources that will help you become a better cold email writer, not-so-obvious ways to build a list, as well as how to finish and sign your cold email. Tune in!

Hey cold emailers, today we are talking about how to apply cold email to accelerate the growth of a small business. The case study we use is a company called Txt2Give which facilitates donations to churches, nonprofits, schools and universities via text messages.

Hey folks, in this cast we talk about commitment and consistency, as another powerful weapon of influence that you can work into your cold email campaign.

The rule of commitment and consistency states that once we make a decision, we will experience pressure from others and ourselves to behave consistently with that decision. In short, we want to be who we say we are.

So what does it mean for your cold emails and how to benefit from this rule? Tune in to find out!

Today we’re discussing GDPR (General Data Protection Regulation) with Jonathan Armstrong, who is a legal expert in the field of cold email and a Partner at Cordery, a firm specialized in legal compliance. GDPR is going to be enforced on May 25 2018, so we invited Jonathan, as one of Europe’s top compliance lawyers, to break it down for us and help us understand what it means for sending cold email. Get your notepads ready!