The Optometry Money Podcast

Cold Start vs. Practice Purchase: Most Common Questions & Misconceptions with Dr. Jennifer Stewart and Dr. Aaron Neufeld


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In this episode of The Optometry Money Podcast, Evon Mendrin, CFP®, sits down with Dr. Jennifer Stewart and Dr. Aaron Neufeld to dive into one of the biggest career decisions optometrists face: Should you cold start a practice or buy an existing one?

Dr. Stewart and Dr. Neufeld bring their expertise as practice owners and consultants to break down the most common misconceptions around both options, the biggest mistakes new owners make, and how to make the right decision for your career and financial future.

They share insights from their work with ODs on Finance’s Cold Start and Practice Purchase Accelerator programs, offering real-world advice on choosing a location, handling financing, managing staff transitions, and much more.

If you’re considering starting or purchasing an optometry practice, this episode is packed with actionable takeaways to help you confidently navigate the journey to ownership.

Key Topics Discussed:

  • The biggest misconceptions about cold-starting vs. buying a practice
  • How to determine if practice ownership is right for you
  • Choosing the right location for a cold start practice
  • Financing and financial planning considerations for both paths
  • Vision plans: Should a cold start accept them?
  • Common staffing and patient retention challenges after buying a practice
  • How to manage change effectively in an acquired practice
  • Why you don’t have to go at it alone—and how to find expert guidance

Resources & Links:

  • Connect with Dr. Jennifer Stewart on LinkedIn
  • Connect with Dr. Aaron Neufeld on LinkedIn
  • Learn more about the Cold Start & Practice Purchase Accelerator Programs at ODs on Finance.
  • Recommended Book: Traction: Get a Grip on Your Business by Gino Wickman
  • Have a question or topic request? Email Evon at [email protected]
  • Visit the Optometry Wealth Advisors Education Hub for more resources, episodes, and articles.
  • Leave us a review on Apple Podcasts or Spotify!

Want to Work with Evon?

Curious about how financial planning can help you make smarter decisions for your practice and personal finances? CLICK HERE to schedule a free, no-pressure consultation with Evon Mendrin, CFP®.


The Optometry Money Podcast is dedicated to helping optometrists make better decisions around their money, careers, and practices. The show is hosted by Evon Mendrin, CFP®, CSLP®, owner of Optometry Wealth Advisors, a financial planning firm just for optometrists nationwide.

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The Optometry Money PodcastBy Evon Mendrin CFP®, CSLP®

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